Category
Tech
Automated Upkeep
1.9
Trend score
Trend
What is the Pendurance trend?
Pendurance: Despite living in a digital age, many analog innovations are still being held onto. Even those who embrace new technologies hold dear to certain traditions, like the pen and paper. Although notebooks, sketchpads and day planners are no longer necessities, designers are finding inventive ways to retain interest.
Trend themes
Themes within the Pendurance trend
Three behaviours holding the trend together01
Analog-Inspired Design
By finding innovative ways to reinvent traditional methods, designers are able to retain interest amidst the digital age, as seen with graffiti notebooks, plantable journals, and bread books.
02
Multi-Purpose Products
Hybrid products such as the T-Shirt Sketchbook and Alexander Hulme's pencil-pen provide convenience and practicality for the consumer, advancing the art of multitasking in today's society.
03
Sensory-Based Products
Designs such as Smencils and fragrant journals showcase the functionality of sensory-based products, which enhance ordinary items by offering an unexpected treat to the user.
Industry implications
What the Pendurance trend means for industry
Where the trend changes the playbookFor
Stationery and Office Supplies
Innovation in the stationery and office supply industry allows companies to stay relevant in the digital age through offering practical and multi-purpose products, as seen with the T-Shirt Sketchbook and Sliced/Bread Notebooks.
For
Gifting and Novelty Items
The market for novelty and gag gifts is evergreen, as seen with the book 'Everything Men Know about Women', and there is potential for innovation in this category through sensory-based products and analog-inspired design.
For
Fashion and Personalization
The T-Shirt Sketchbook and graffiti notebooks cater to consumers seeking personalized fashion and the expression of their personality through clothing design, showcasing potential for growth in the fashion industry with function-specific products.
Trend signals
Trend signals for Pendurance
Trend score 1.9 out of 10, from popularity 24%, activity 25%, freshness 8%.
Popularity24%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pendurance trend
8 featured examples from Jan 30 to Jul 11, 2009CategoryUnique
Bread Books
Sliced Bread/Notebooks Are a Twist on Your Morning Breakfast
Disruptive innovation opportunity: Introducing novel and creative stationery products to attract customers who seek unique and trendy items for personal use or gifts.
CategoryArt & Design
Graffiti Notebooks
Scratchpad Features Blank NYC Walls for Your Street Art Homework
Companies within the stationery industry can explore interactive notebook designs to cater to creative individuals and enhance their artistic experience.
CategoryEco
Plantable Journals
Botanical Paperworks Has Boxes, Cards and Gifts That Bloom
The stationery and paper goods industry can benefit from the innovative and sustainable product ideas of Botanical Paperworks.
CategoryPop Culture
Journaling for Short Attention Spans
Listography Cuts Through the Mess and Gets to the Point
Opportunity to develop innovative journals or list-based diaries.
CategoryUnique
Shapely Notebooks
T-Shirt Shaped Sketchbook Helps Designers Visualize Final Product
The fashion design industry can benefit from products like the T-Shirt Sketchbook by providing designers with creative tools to visualize their t-shirt designs.
CategoryMarketing
Blank Books
'Everything Men Know about Women' Makes a Cheeky Gift Idea
The gifts and novelties industry can capitalize on the trend of blank and satirical books as novelty gifts.
CategoryArt & Design
Pencil-Pen Hybrids
Alexander Hulme Makes a Frankenstein Writing Utensil
Stationery companies can develop hybrid writing utensils that combine the features of different writing instruments, offering convenience and versatility.
CategoryArt & Design
Scented Pencils
‘Smencils' Give You an Unexpected Treat When You Sketch
The stationery industry can explore the potential of hybrid products and multi-purpose designs to appeal to diverse consumer needs.
