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Bestaurants

Restaurants go to extremes to get viral attention and keep customers coming

Implications - Traffic-inducing restaurant gimmicks are more important than ever with increased demand for unique dining 'experiences'. If restaurants surpass the test of a strong opening, they still need to innovate in order to retain fickle patrons, hence the rise in wacky extremes to hold customer interest.

SCORE 4.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 35 Examples: 1,203,912 Total Clicks

Date Range: Sep 08 - Jun 09

Trending: Average

Consumer Insight Topics: Lifestyle Food

Featured Examples

Caged Treehouse Restaurants - The Yellow Treehouse Opens its Doors in New Zealand

SCORE 5.3

Warm 59,230 Clicks Pub: May 21, 09

Caged Treehouse Restaurants

The Yellow Treehouse Opens its Doors in New Zealand

The Yellow Treehouse Restaurant is near Auckland, New Zealand and is nicely perched 30 feet above the ground in a giant redwood tree. The actual restaurant is shaped like a birdcage with wooden panels… [More]

Ex-Con Cooks - 'Conviction' Restaurant Employs 13 Former Inmates

SCORE 3.5

Mild 6,758 Clicks Pub: May 17, 09

Ex-Con Cooks

'Conviction' Restaurant Employs 13 Former Inmates

Open in Toronto, Conviction is a restaurant staffed entirely by inmates. Run by celebrity chef Mark Thuet and his wife Biana Zorich, Conviction restaurant is run by 13 staff members who are freshly paroled… [More]

Prison-Themed Restaurants - Alcatraz in Tokyo

SCORE 5.4

Warm 20,266 Clicks Pub: Sep 23, 08

Prison-Themed Restaurants

Alcatraz in Tokyo

Alcatraz is a prison-themed restaurant in Tokyo, Japan. This establishment is a bit too quaint and esoteric for my taste, but if this place holds some allure for you, then you will undoubtedly get a… [More]

Treetop Restaurants - The Yellow Treehouse

SCORE 5.1

Warm 20,770 Clicks Pub: Nov 18, 08

Treetop Restaurants

The Yellow Treehouse

This stunning treehouse restaurant was designed by Pacific Environment Architects in New Zealand. The company was commissioned by the country’s Yellow Pages as part of a promotion for the phone book. The… [More]

Dining For a Penny? - Credit Crunch Initiative from ‘Little Bay' Restaurant in London

SCORE 2.6

Mild 12,630 Clicks Pub: Feb 10, 09

Dining For a Penny?

Credit Crunch Initiative from ‘Little Bay' Restaurant in London

Great credit crunch news. Now you can dine out and pay what you like. A London restaurant, called Little Bay, situated in Ferringdon, London, has scrapped its checks. Instead of charging a set price for… [More]

BBQ Spas - Jones Serves Up BBQ Food and Foot Massages

SCORE 3.9

Mild 8,314 Clicks Pub: Apr 24, 09

BBQ Spas

Jones Serves Up BBQ Food and Foot Massages

The recession has caused a lot of businesses to rethink their strategy and expand into areas never before considered. Many do this by setting up Facebook pages, Twittering or expanding their product lines.… [More]