Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Bestaurants
Restaurants go to extremes to get viral attention and keep customers coming.
4.3
Trend score
What's Happening
What is the Bestaurants trend?
Bestaurants: Traffic-inducing restaurant gimmicks are more important than ever with increased demand for unique dining 'experiences'. If restaurants surpass the test of a strong opening, they still need to innovate in order to retain fickle patrons, hence the rise in wacky extremes to hold customer interest.
Evidence
Examples of the Bestaurants trend
CategoryWorld
Caged Treehouse Restaurants
The Yellow Treehouse Opens its Doors in New Zealand
Innovative restaurant concepts like caged treehouse dining can attract tourists and provide unique experiences.
CategoryMarketing
Ex-Con Cooks
'Conviction' Restaurant Employs 13 Former Inmates
The food industry can benefit from employing freshly paroled ex-cons, creating opportunities for a diverse workforce, and contributing to prison reform efforts.
CategoryArt & Design
Prison-Themed Restaurants
Alcatraz in Tokyo
Hospitality businesses can explore incorporating themed dining concepts to attract customers seeking unique experiences.
CategoryArt & Design
Treetop Restaurants
The Yellow Treehouse
Creating unique dining experiences, such as treehouse restaurants, can attract new customers and establish a competitive advantage in the industry.
CategoryLifestyle
Dining For a Penny?
Credit Crunch Initiative from ‘Little Bay' Restaurant in London
Disruptive innovation opportunity: Redefining traditional restaurant business models by implementing innovative pricing strategies.
CategoryMarketing
BBQ Spas
Jones Serves Up BBQ Food and Foot Massages
The combination of barbecued food and foot massages presents opportunities for restaurants and spas to offer innovative and relaxing dining experiences.
Trend themes
Themes within the Bestaurants trend
Three behaviours holding the trend together01
Extreme Restaurant Experiences
Restaurants are going to wacky and extreme lengths to create unique dining experiences that leave an impression on customers.
02
Pay-What-You-Want Pricing
Some restaurants are experimenting with pay-what-you-want pricing models as a response to the economic downturn.
03
Hiring Marginalized Populations
Businesses are creating social impact by hiring marginalized populations, such as ex-cons and former inmates.
Industry implications
What the Bestaurants trend means for industry
Where the trend changes the playbookFor
Restaurant Industry
The restaurant industry is embracing wacky, attention-grabbing gimmicks to keep customers engaged and coming back.
For
Hospitality Industry
The hospitality industry is exploring unconventional concepts, such as treehouse hotels and restaurants, to create unique experiences for customers.
For
Social Entrepreneurship
Socially conscious businesses are hiring marginalized populations and giving them a second chance to succeed in mainstream society.
Trend signals
Trend signals for Bestaurants
Trend score 4.3 out of 10, from popularity 72%, activity 49%, freshness 8%.
Popularity72%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
