Cosmetic brands are launching alternatives to plastic microbeads
Trend - Microbeads have been banned in many countries due to their negative environmental effects, specifically since they adsorb toxins and transfer them up the marine food chain. As a result, brands in the cosmetic space have launched a variety of biodegradable alternatives made from renewable resources like jojoba beads.
Insight - The fight against climate change has increased in recent years as scientists from around the world join forces to warn society and pressure politicians. As a result, consumers are increasingly aware of the dangers that their everyday products present. To combat these eco-anxieties, consumers seek products that highlight their sustainability, specifically as it relates to high-profile products that have been deemed as "dangerous" by scientists and activists.
Insight - The fight against climate change has increased in recent years as scientists from around the world join forces to warn society and pressure politicians. As a result, consumers are increasingly aware of the dangers that their everyday products present. To combat these eco-anxieties, consumers seek products that highlight their sustainability, specifically as it relates to high-profile products that have been deemed as "dangerous" by scientists and activists.
Workshop Question - How can your brand better meet the expectations of eco-friendly consumers?
Trend Themes
-
Emergence of Biodegradable Alternatives — As microbeads are banned in many countries, the cosmetic industry introduced biodegradable alternatives made from renewable resources paving the way for sustainable cosmetic solutions.
-
Powder-to-foam Formula — The use of powder-to-foam formulas in skincare products is a trend and a unique solution in purifying the skin and keep it protected from irritants like pollution.
-
Cellulose Microbeads — The use of cellulose microbeads in cosmetics is a definite trend to meet the increasing demand for eco-friendly products and a call to protect wildlife and humanity.
Industry Implications
-
Cosmetic Manufacturing — In the cosmetic industry, a trend presents opportunities to manufacture sustainable cosmetic solutions for consumers concerned about the dangers of everyday products.
-
Skincare Products — The skincare industry has opportunities to incorporate powder-to-foam formulas into their product range for consumers looking to maintain healthy and protected skin from everyday pollution.
-
Renewable Resource Manufacturing — The trend towards biodegradable materials by cosmetic manufacturers presents an opportunity for renewable resource manufacturing to supply natural alternatives to plastic microbead production.
