Category
Fashion
Scaled Restraint
Trend cluster
Category
Biodegradable
Microbeads
Cosmetic brands are launching alternatives to plastic microbeads.
2.3
Trend score
Trend
What is the Biodegradable Microbeads trend?
Biodegradable Microbeads: Microbeads have been banned in many countries due to their negative environmental effects, specifically since they adsorb toxins and transfer them up the marine food chain. As a result, brands in the cosmetic space have launched a variety of biodegradable alternatives made from renewable resources like jojoba beads.
Insight
The consumer insight behind the Biodegradable Microbeads trend
The fight against climate change has increased in recent years as scientists from around the world join forces to warn society and pressure politicians. As a result, consumers are increasingly aware of the dangers that their everyday products present. To combat these eco-anxieties, consumers seek products that highlight their sustainability, specifically as it relates to high-profile products that have been deemed as "dangerous" by scientists and activists.
Trend themes
Themes within the Biodegradable Microbeads trend
Three behaviours holding the trend together01
Emergence of Biodegradable Alternatives
As microbeads are banned in many countries, the cosmetic industry introduced biodegradable alternatives made from renewable resources paving the way for sustainable cosmetic solutions.
02
Powder-to-Foam Formula
The use of powder-to-foam formulas in skincare products is a trend and a unique solution in purifying the skin and keep it protected from irritants like pollution.
03
Cellulose Microbeads
The use of cellulose microbeads in cosmetics is a definite trend to meet the increasing demand for eco-friendly products and a call to protect wildlife and humanity.
Industry implications
What the Biodegradable Microbeads trend means for industry
Where the trend changes the playbookFor
Cosmetic Manufacturing
In the cosmetic industry, a trend presents opportunities to manufacture sustainable cosmetic solutions for consumers concerned about the dangers of everyday products.
For
Skincare Products
The skincare industry has opportunities to incorporate powder-to-foam formulas into their product range for consumers looking to maintain healthy and protected skin from everyday pollution.
For
Renewable Resource Manufacturing
The trend towards biodegradable materials by cosmetic manufacturers presents an opportunity for renewable resource manufacturing to supply natural alternatives to plastic microbead production.
Workshop question
How can your brand better meet the expectations of eco-friendly consumers?
Trend signals
Trend signals for Biodegradable Microbeads
Trend score 2.3 out of 10, from popularity 31%, activity 30%, freshness 9%.
Popularity31%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biodegradable Microbeads trend
4 featured examples from May 14, 2018 to Sep 4, 2020CategoryEco
Micronized Biodegradable Polymer Fillers
The ECOFIL from ECKAR is Made from Renewable Resources
The beauty industry can incorporate ECOFIL-like biodegradable fillers and agents to cater to consumers' growing demand for eco-friendly and all-natural cosmetic ingredients.
CategoryFashion
Powder-to-Foam Exfoliators
My Clarins' RE-MOVE Formula Creates a Light Lather with Water
The skincare industry could benefit from developing more gentle, plant-based, and multifunctional products.
CategoryEco
Biodegradable Face Exfoliants
Naturbeads Ltd is a New Eco-friendly Microbead Manufacture
The cosmetics industry can capitalize on the demand for eco-friendly products by adopting biodegradable alternatives, such as Naturbeats' cellulose microbeads.
CategoryFashion
Detoxifying Algae Masks
Osea's Black Algae Flash Mask Detoxifies, Brightens and Exfoliates
Natural, sustainable and eco-friendly beauty products are gaining traction in the industry, presenting opportunities for brands to offer innovative products for conscious and ethi…
