Category
Lifestyle
Festive Fusions
4.1
Trend score
Trend
What is the Bamboo Serums trend?
Bamboo Serums: Skincare brands are now using the various properties of bamboo in their serums. Applying bamboo-based actives onto the skin is said to improve hydration and radiance, while catering to consumers' preference for "natural" skincare.
Insight
The consumer insight behind the Bamboo Serums trend
Consumers have been turning to "natural" skincare ingredients because they're more likely to be familiar with them, and because they're more likely to be sustainable. These consumers are turning to brands that prioritize natural ingredients and branding so consumers can feel better about their purchases.
Trend themes
Themes within the Bamboo Serums trend
Three behaviours holding the trend together01
Natural Skincare
Brands prioritizing natural ingredients to cater to consumers' preference for sustainability and familiarity.
02
Cica Serums
Skincare products incorporating centella asiatica extract and other plant-based ingredients known for their moisturizing, healing, and anti-inflammatory properties.
03
Bamboo-based Skincare
Skincare brands incorporating bamboo extracts in their serums and moisturizers to improve hydration and radiance.
Industry implications
What the Bamboo Serums trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Opportunities for developing new and more sustainable and natural skincare products with plant-based ingredients to cater to the changing needs of consumers.
For
K-Beauty
Opportunities for further exploration of the intersection between Korean beauty and clean skincare to provide consumers with cruelty-free and vegan options.
For
Wellness
Opportunities for developing skincare products that cater to consumers' desire for self-care and nourishment from natural and sustainable ingredients.
Workshop question
How is your brand establishing trust between itself and its customers?
Trend signals
Trend signals for Bamboo Serums
Trend score 4.1 out of 10, from popularity 57%, activity 54%, freshness 12%.
Popularity57%
Activity54%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bamboo Serums trend
4 featured examples from Dec 8, 2020 to May 31, 2022CategoryFashion
Clean K-Beauty Brands
Otzi Infuses Its Products with Ingredients Like Bamboo Water & Ginseng Berry
The beauty industry can use the increasing demand for clean K-beauty skincare as an opportunity to create disruptive and innovative products that incorporate natural ingredients.
CategoryFashion
Calming Cica Serums
Manyo's Our Vegan Heartleaf 98 Cica Serum Soothes Stressed Skin
The Skincare industry can take advantage of this trend by developing innovative and effective skin formulations using plant-based ingredients to create soothing and healing skinca…
CategoryFashion
Hydrating Bamboo Serums
Erborian's Bamboo Super Serum is Formulated with 80% Bamboo Extracts
Skincare companies can explore the use of bamboo extracts and prebiotics for their formulations to target improved skin hydration and balance.
CategoryPop Culture
Priming Illuminating Serums
The Let Me Glow Illuminating Serum Brightens, Plumps and Primes
Product developers in the beauty and skincare industry should focus on creating innovative, vegan-friendly products that have multi-functional benefits for skin and enhance user s…
