Skincare serums adopt bamboo extracts for their benefits
Trend - Skincare brands are now using the various properties of bamboo in their serums. Applying bamboo-based actives onto the skin is said to improve hydration and radiance, while catering to consumers' preference for "natural" skincare.
Insight - Consumers have been turning to "natural" skincare ingredients because they're more likely to be familiar with them, and because they're more likely to be sustainable. These consumers are turning to brands that prioritize natural ingredients and branding so consumers can feel better about their purchases.
Insight - Consumers have been turning to "natural" skincare ingredients because they're more likely to be familiar with them, and because they're more likely to be sustainable. These consumers are turning to brands that prioritize natural ingredients and branding so consumers can feel better about their purchases.
Workshop Question - How is your brand establishing trust between itself and its customers?
Trend Themes
1. Natural Skincare - Brands prioritizing natural ingredients to cater to consumers' preference for sustainability and familiarity.
2. Cica Serums - Skincare products incorporating centella asiatica extract and other plant-based ingredients known for their moisturizing, healing, and anti-inflammatory properties.
3. Bamboo-based Skincare - Skincare brands incorporating bamboo extracts in their serums and moisturizers to improve hydration and radiance.
Industry Implications
1. Beauty and Skincare - Opportunities for developing new and more sustainable and natural skincare products with plant-based ingredients to cater to the changing needs of consumers.
2. K-beauty - Opportunities for further exploration of the intersection between Korean beauty and clean skincare to provide consumers with cruelty-free and vegan options.
3. Wellness - Opportunities for developing skincare products that cater to consumers' desire for self-care and nourishment from natural and sustainable ingredients.
