Category
Lifestyle
Assisted Choices
Trend cluster
Category
Baked
Efficiency
Saving time, consumers turn to alternative baking methods.
4.2
Trend score
Trend
What is the Baked Efficiency trend?
Baked Efficiency: Catering to time-strapped consumers, brands are providing more efficient alternatives to traditionally comforting, baked goods. Offering the familiarity of baked snacks like cookies without the time-consuming techniques, these microwavable alternatives combine the allure of home-cooked goods with a desire for efficiency.
Trend themes
Themes within the Baked Efficiency trend
Three behaviours holding the trend together01
Microwaveable Snacks
Brands are accommodating to time-strapped consumers by providing more efficient alternatives to traditionally comforting, baked goods.
02
Single Serving Desserts
Consumers prefer smaller, more convenient snack options.
03
Healthy Snacks
Consumers want healthier options for snacking.
Industry implications
What the Baked Efficiency trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery services can make good use of microwaveable, single-serving meals and snacks for busy consumers.
For
Microwave Oven Manufacturers
Microwave oven manufacturers can take advantage of the trend for single-serving, microwaveable snacks and meals.
For
Healthy Snack Producers
Healthy snack producers can develop new and innovative options for consumers who want healthier snack alternatives.
Trend signals
Trend signals for Baked Efficiency
Trend score 4.2 out of 10, from popularity 65%, activity 54%, freshness 8%.
Popularity65%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Baked Efficiency trend
4 featured examples from Aug 8 to Aug 11, 2014CategoryLifestyle
Healthy Vegetable Chips
Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
Industry players can explore the market for healthy and homemade snack alternatives.
CategoryLifestyle
1-Minute Microwave Donuts
Kirbie Cravings Creates an Easy Chocolate Dessert
Disruptive innovation opportunity: Develop and market new microwave-friendly food products that provide quick and convenient meal solutions for busy consumers.
CategoryLifestyle
Single-Serving Chocolate Chip Cakes
Chocolate Covered Katie Creates an Easy Microwave Dessert
The demand for convenient, easy-to-make desserts and snacks is driving innovation in the food and beverage industry, particularly for single-serve options.
CategoryLifestyle
Microwaveable Indian Flatbread
Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
Food manufacturers can take advantage of the trend towards convenient, globally-inspired snacks by creating new product lines that cater to consumers' desire for authentic flavors…
