Category
Lifestyle
Assisted Choices
Trend cluster
Category
Athletic
Indulgence
Sporty treats allow consumers to immerse themselves in the viewing experience.
3.4
Trend score
Trend
What is the Athletic Indulgence trend?
Athletic Indulgence: While attending sporting events at stadiums and arenas is often exhilarating, getting the opportunity to go to such live celebrations is often difficult for the average consumer. Looking to make at-home sports viewing more immersive, fans are turning to themed treats as a method to enhance the experience with more flair and athletic devotion.
Trend themes
Themes within the Athletic Indulgence trend
Three behaviours holding the trend together01
Sporty Themed Treats
Consumers are turning to themed treats as a method to enhance the sports viewing experience at home.
02
Athletic Confections
Creating sporty and playful sweets is increasing in popularity, especially for big sporting events.
03
DIY Sports Favors
Creating homemade sports-themed party favors is a growing trend and a fun way to add to the overall experience.
Industry implications
What the Athletic Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is an opportunity for food and beverage companies to create more sports-themed treats and desserts.
For
Entertainment
Entertainment companies can consider offering more immersive experiences for sports fans who cannot attend live events.
For
Arts and Crafts
There is an opportunity for arts and crafts businesses to sell DIY sports-themed party favor kits that consumers can make at home.
Trend signals
Trend signals for Athletic Indulgence
Trend score 3.4 out of 10, from popularity 42%, activity 54%, freshness 8%.
Popularity42%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Athletic Indulgence trend
6 featured examples from Jan 20, 2012 to Jul 11, 2013CategoryLifestyle
Seasonal Sporty Desserts
The Le Dolci 2012 Olympics Cupcakes are Inspiring
Disruptive innovation opportunity: Introducing new seasonal dessert collections that align with major sporting events.
CategoryLifestyle
Chocolate Football Fruits
Sweet Strawberry Snacks for Superbowl 46
Potential for food companies to create and market a variety of chocolate-covered fruit snacks.
CategoryLifestyle
Sporty Super Bowl Cakes
These Football Themed Cakes are the Perfect Game Day Snack
Bakeries can leverage the trend of football-themed cakes and sports-related snacks to attract customers and increase sales by offering creative and tasty treats for game day.
CategoryLifestyle
Sensational Sporty Sweets
These Basketball Cupcakes Are the Tastiest Way to Enjoy March Madness
Innovative bakery and pastry shops can create sports-themed desserts that cater to sports fans.
CategoryLifestyle
Football-Shaped Candy Containers
These Party Favors are Perfect for Super Bowl-Themed Snacks
Event planning companies can offer football-themed party favors as part of their event packages.
CategoryLifestyle
Chocolatey Football Confections
The Snickers Superfan Cupcakes are the Perfect NFL Treat
Innovative options for bakeries to provide NFL-themed desserts and snacks, capitalizing on the football fan market.
