Category
Lifestyle
Serial Snacking
Trend cluster
Category
Athle-Tech
(UPDATE)
Organizing and executing athletics is easier with integration of tech.
4.0
Trend score
Trend
What is the Athle-Tech (UPDATE) trend?
Athle-Tech (UPDATE): Heightening efficiency and bringing independent sport to professional levels, athletic tech ensures consumers can get the most out of their part-time sports play while sacrificing nothing from other parts of their lives. Originating in 2012, Athle-Tech has since evolved to include scanning and self-scoring, allowing consumers to gameify progress. Ultimately, consumers aim to move at a fast pace, even during leisure activities.
Trend themes
Themes within the Athle-Tech (UPDATE) trend
Three behaviours holding the trend together01
Athletic Tech
The use of technology to enhance athletic performance and provide tracking mechanisms has gained popularity in the sports industry, paving the way for new innovations such as cutting-edge sports equipment and hi-tech sports balls.
02
Virtual Training Experiences
Immersive virtual training experiences are providing athletes with unique opportunities to train alongside professionals and enhance their skills in a simulated environment, as seen in the Wear the Rose rugby experience.
03
Fitness Apps
Various fitness apps are being developed to track performance data and improve the workout experience, demonstrated by the Flywheel Indoor Cycling app that allows users to manage bookings and track their progress over time.
Industry implications
What the Athle-Tech (UPDATE) trend means for industry
Where the trend changes the playbookFor
Sports Equipment
The sports equipment industry can take inspiration from the Athle-Tech trend and develop more high-tech and performance-enhancing products, such as cutting-edge sports equipment and impact-indicating trousers.
For
Virtual Reality
Virtual reality technology is becoming increasingly relevant to the sports industry, providing opportunities for virtual training experiences and immersing fans in the game like never before, as seen in the 'Wear the Rose' rugby experience.
For
Fitness Technology
The fitness technology industry is constantly evolving with the development of more fitness-oriented apps and wearable technology, such as the Flywheel Indoor Cycling app and the 94Fifty Smart Sensor Basketball.
Trend signals
Trend signals for Athle-Tech (UPDATE)
Trend score 4.0 out of 10, from popularity 68%, activity 45%, freshness 8%.
Popularity68%
Activity45%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Athle-Tech (UPDATE) trend
5 featured examples from Oct 8, 2013 to Sep 16, 2014CategoryUnique
Cutting-Edge Sports Equipment
The Agent CTRUS Football Changes Color When It's Passed the Goalpost
Companies in the sports equipment manufacturing industry can explore the development of smart equipment and enhanced performance materials.
CategoryLifestyle
Impact-Indicating Trousers
Bruise Injury Detection Suit Forms Simulated Lesions for Paraplegics
Sports apparel companies can explore integrating pressure-sensitive technologies into their products to enhance safety for athletes.
CategoryTech
Hi-Tech Sports Balls
The 94Fifty Smart Sensor Basketball Tracks Muscle Activity
Manufacturing companies that can innovate and integrate smart technology into their products to enhance athlete performance.
CategoryLifestyle
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
The sports technology industry can explore opportunities to develop virtual reality platforms and tools that facilitate immersive sports training experiences.
CategoryLifestyle
Indoor Cycling Apps
The Flywheel Indoor Cycling App Makes Indoor Cycling an Easy Ride
Disruptive innovation opportunity: Combine fitness equipment with advanced technology to enhance the workout experience and provide data-driven insights for users.
