Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anywhere
Athletic
Portable play ensures athletic consumers don't have to compromise.
3.9
Trend score
Trend
What is the Anywhere Athletic trend?
Anywhere Athletic: As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society.
Trend themes
Themes within the Anywhere Athletic trend
Three behaviours holding the trend together01
On-the-go leisure
Products that allow for on-the-go playtime satisfy both the need to fulfill duty and the need for leisure, offering opportunities to create portable fitness equipment
02
Compact and portable
Consumers are seeking increasingly compact and portable wares, leading to disruptive innovation opportunities for practical and easily transportable sports equipment
03
Combination products
Combining leisure and practicality in a single product is a trend that is growing to meet the demands of today's fast-paced society, leading to disruptive innovation opportunities for versatile, dual-use products
Industry implications
What the Anywhere Athletic trend means for industry
Where the trend changes the playbookFor
Fitness
Portable and practical fitness equipment is an area for innovation and growth, tapping into the on-the-go leisure trend
For
Outdoor recreation
Combining leisure and practicality in outdoor recreation products allows for easily transportable and multi-use equipment, responding to the growing demand for compact and portable wares
For
Footwear
Innovations in footwear that prioritize portability and practicality meets the demand for compact and versatile products, specifically in the hiking industry
Trend signals
Trend signals for Anywhere Athletic
Trend score 3.9 out of 10, from popularity 53%, activity 57%, freshness 8%.
Popularity53%
Activity57%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anywhere Athletic trend
4 featured examples from Feb 2 to Nov 30, 2013CategoryLifestyle
Lightweight Foldable Hiking Boots
These Boulder Boots are Easy to Carry to Get to Your Destination
The footwear industry has a chance to revolutionize hiking boots by making them lightweight, foldable, and easy to carry on outdoor trips.
CategoryAutos
Portable Pocket Bikes
The Strida Foldable Bike is Portable and Wholly Productive
The Strida Foldable Bike presents an opportunity for other bicycle manufacturers to adopt simpler and more innovative designs while offering greater portability.
CategoryLifestyle
Collapsible Soccer Nets
The BazookaGoal Lets You Instantly Turn Any Field into a Football Pitch
The sports equipment manufacturing industry can explore the production of collapsible sports gear to cater to the demand for portable and versatile equipment.
CategoryArt & Design
Clothing-Filled Punching Bags
The Punch Bag Laundry Bag is Temporary Gym Equipment
The fitness equipment industry can explore the opportunity to design more portable and space-saving exercise solutions like the Punch Bag Laundry Bag.
