As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. With an increased interest in issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending and help them out of debt.
Trend Themes
1. Gamification of Saving and Spending - Millennials are turning to technology to help gamify their saving and spending.
2. Location-based Financial Management - Apps like Pocketbook are relaying location-specific information to help consumers stay within their budgets.
3. College Degree Gift Cards - Gift of College provides a new gifting option that helps reduce student debt and support education.
Industry Implications
1. Fintech - Fintech companies should focus on developing gamification-based financial management apps and location-based financial management tools.
2. Retail - Retailers can offer gift cards that support education and promote financial responsibility.
3. Education - Schools can partner with financial institutions to provide financial literacy programs that incorporate gamification and mobile apps.
5 Featured, 39 Examples:
343,536 Total Clicks
Date Range:
Oct 13 — Dec 14
Trending:
Untested
Consumer Insight Topics:
