Category
Lifestyle
Performance Powders
Trend cluster
Category
Alternative
Energy
Taking a naturalistic approach, consumers choose alternative energy supplements.
4.4
Trend score
Trend
What is the Alternative Energy trend?
Alternative Energy: Focusing more on longterm benefits, consumers are opting for naturally derived energy sources as opposed to energy drinks to increase overall health. These alternative energy supplements target consumers that are more concerned with addressing the source of their problems, rather than seeking a quick fix. The willingness to invest both time and resources into holistic health marks an evolution in consumers from reactive to proactive in their journey toward better living.
Trend themes
Themes within the Alternative Energy trend
Three behaviours holding the trend together01
Natural Energy Supplements
An increase in demand for natural energy supplements could inspire a shift away from traditional energy drinks.
02
Holistic Health Practices
Consumer preferences of alternative energy sources signify an overarching trend toward proactive and preventive health practices.
03
Convenient Natural Supplements
Convenient and delivery accessible natural supplements fill the gap for individuals seeking to prioritize their health amidst a busy lifestyle.
Industry implications
What the Alternative Energy trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Alternative energy supplements and holistic health practices fall under the umbrella of the health and wellness industry.
For
Food and Beverage
Natural energy supplements and convenient natural supplements are some examples of how the food and beverage industry is adapting to changing consumer preferences.
For
Packaging and Design
Distinct branding and unique packaging design have emerged as key ways for companies to differentiate themselves in the competitive market for health and wellness supplements.
Trend signals
Trend signals for Alternative Energy
Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Alternative Energy trend
7 featured examples from Apr 16, 2013 to Aug 5, 2015CategoryLifestyle
Body-Replenishing Fitness Fuels
Boost Your Workout with Products from Maxishop
There is an opportunity for the fitness industry to adopt gender-specific training programs, facilities, and equipment to cater to the diverse needs of their clients and members.
CategoryLifestyle
Daily Vitamin Kits
The Aloha Greens on the Go Kit Boosts Energy and Mood
The vitamin manufacturing industry can capitalize on the trend of organic supplements by focusing on developing and promoting natural wellness solutions.
CategoryLifestyle
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
Opportunity for beverage companies to explore innovative packaging designs to enhance their product appeal and stand out in a competitive market.
CategoryEco
Renovating Juice Cleanses
BluePrint Juice Cleanse Will Detox Your Body and Test Your Willpower
The health and wellness industry can tap into the organic juice cleanse trend by offering innovative juice cleanse programs, products, and services to cater to the growing demand.
CategoryLifestyle
Juice Cleanse Delivery Services
Revitalize Your System with Total Cleanse
Opportunity to disrupt the traditional beverage delivery model by focusing on functional and holistic beverages.
CategoryMarketing
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
Disruptive innovation opportunity: Develop innovative packaging solutions for beverages that enhance the consumer experience, such as VITA Vitamin Water packaging.
CategoryLifestyle
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
The health and fitness industry can seize disruptive innovation opportunities by incorporating natural energy products like Boost Oxygen into their offerings.
