Category
Lifestyle
Format Flexing
Trend cluster
Category
Accessible
Packaging
Brands are creating inclusive packaging that can be opened with one hand.
4.5
Trend score
What's Happening
What is the Accessible Packaging trend?
Accessible Packaging: Brands are creating packaging options that can be easily opened and handled by people with various physical abilities, limited hand strength, or dexterity. From snap-caps to easy-peel lids, these types of packaging improve user experience and enhance consumers' sense of autonomy and convenience.
Insight
The consumer insight behind the Accessible Packaging trend
Consumers with physical disabilities or chronic conditions are often in search of products that accommodate their condition and allow them to perform tasks independently. In response, brands are revamping their packaging designs to be more inclusive, recognizing the importance of accommodating these demographics. By embracing accessible solutions, these brands can expand their consumer base, demonstrate a deeper understanding of their customer's diverse needs, and foster a more inclusive market.
Trend themes
Themes within the Accessible Packaging trend
Three behaviours holding the trend together01
Inclusive Packaging Designs
Brands are aligning their packaging innovations with the needs of individuals with physical disabilities, underscoring a movement towards inclusivity and accessibility.
02
Adaptive Beauty Tools
The beauty industry is introducing adapted tools and packaging that facilitate ease of use for customers with motor limitations, reflecting a growing commitment to inclusivity.
03
Accessible Pharmaceutical Packaging
Pharmaceutical companies are engineering innovative packaging solutions that cater to the needs of people with physical limitations, while maintaining safety standards and reducing plastic waste.
Industry implications
What the Accessible Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
The sector is witnessing a shift towards creating universally accessible packaging solutions that enhance user independence.
For
Beauty and Personal Care
This industry is embracing inclusivity by developing accessible product designs that enable consumers with disabilities to maintain their beauty routines effortlessly.
For
Pharmaceuticals
The pharmaceutical industry is innovating with adaptive packaging to ensure safe and convenient access to medications for individuals with physical challenges.
Workshop question
How can your brand tailor its products to better serve markets that are often overlooked or underserved?
Trend signals
Trend signals for Accessible Packaging
Trend score 4.5 out of 10, from popularity 60%, activity 51%, freshness 25%.
Popularity60%
Activity51%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Packaging trend
5 featured examples from Jul 22, 2022 to Jul 5, 2024CategoryBusiness
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
The beauty and cosmetics industry is presented with an opportunity to embrace inclusive design principles and cater to a more diverse consumer base by investing in accessible prod…
CategoryArt & Design
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
The fast-food industry has an opportunity to revolutionize the world of accessible packaging.
CategoryFashion
One-Handed Multipurpose Balms
The Nip + Lip Balm Solves Common Formula & Packaging Pain Points
The maternity care industry can draw inspiration from The Nip + Lip Balm's focus on convenience and efficacy for breastfeeding mothers.
CategoryFashion
Accessible Moisturizer Tubes
Beekman 1802's Bloom Cream in a Tube Can Be Used with One Hand
The beauty and personal care industry is increasingly catering to diverse needs through accessible packaging and sustainable initiatives.
CategoryLifestyle
Single-Handed Pharmaceutical Caps
SnapSlide is an Adaptive, Child-Resistant Lid for Rx Amber Vials
The industry can explore disruptive innovations to create more adaptive and sustainable packaging solutions for diverse consumer needs.
