It’s not possible to travel back in time to relive the days of childhood, but these youthful ad campaigns are pretty good at making grown adults feel like young kids once again. One of the easiest and most popular ways to get grown-ups to feel like kids is to play around with scale. IKEA, Evian and McDonald’s have all experimented with this in some way or another, using oversized furniture or objects to transport adults back to a time when their legs were too short and dangled off chairs, or needed to stand on tip toes to peek over tall counters.
Although the effect of oversized furniture is a winning one, it’s not always necessary or cost-effective to have giant furniture pieces manufactured. Instead, another effective route is simply to appeal to nostalgia or the instinct to play.
23 Youthful Ad Campaigns
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Haute Playground Photoshoots
The Vogue Italia July 2012 'Collections' Editorial Is Playful
20
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
19
Inner Child T-Shirts
These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
18
Snow-Creating Jungle Gyms
The Evian Playground Taps Into Adults' Inner Child
17
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
16
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
15
Playground Slide Escalators
My Volkswagen's 'The Slide' Makes Commuting a Fun Ride
14
Adult Playground Installations
Thomas Heatherwick puts his 'Spun' Chair to Artistic Use
13
Gigantic Kids Toy Structures
'Knock' Created a Life-Size Dollhouse to Promote H&M Home Products
12
Hello Kitty Lounges
Taiwan Airport Dedicates an Entire Gate to Create a Hello Kitty Dreamland
11
Playful Landmark Prints
These Citius Travel Solutions Ads Make Tourism Fun for Tots
10
Male-Oriented Retail Playgrounds
IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
9
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
8
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
7
Impromptu Playgrounds
San Franciso Pranksters Install Swings on BART Trains
6
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
5
Furniture Store Slumber Parties
IKEA Sleepover Offers Fans a Night of Fun & Pampering
4
Kids' Fantasies for Adults
Bank Norwegian Makes Your Childhood Dreams Come True
3
Wall-Climbing Furniture Adverts
Ikea 'More Appliances' Shows the Fun Side of Athletic Kitchens
2
Childhood-Recreating Campaigns
This Live Young Stunt by Evian Gets Adults Acting Like Big Kids
1
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
Related Ideas
Cozy 60s-Inspired Seating Solutions
The IKEA DYVLINGE Swivel Armchair Revives a Classic Design
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Comforting Adaptable Sofa Chairs
The Baby Bird Reincarnation 3-Way Sofa Bed Comes in Five Colors
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Modular Childhood Bed Designs
The Pupupula Kids Rock-Solid Bed System Adapts as Needed
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Fairytale-Inspired Bed Designs
The Circu Mr. Bunny Bed Shows Off a Playful Form and Function
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Denim-Adorned Furniture Lines
Harry Nuriev Exhibits Denim Furniture, Inspired by the American Drea
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Gaming-First Furniture Collections
Ikea's 'Brännboll' Collection is Minimalist And Comfortable
Expanding Three-in-One Furniture
The 'Expandy' Adapts to Needs in Seconds Without Tools
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Playful Furniture Exhibits
SFMOMA Presents Conversation Pieces: Contemporary Furniture in Dialogue
Childhood-Inspired Outdoor Chairs
Faye Toogood & Vaarnii Design the Peace Outdoor Lounge Chair
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Collaborative Cottage Chairs
Sue Bird and Corona Collaborated on the “Finer Recliner”
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Platful Ergonomic Children's Chairs
Studio Lentala Designs the Rom and Lupa Chairs for Children
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Muscle Loss-Combating Playground Benches
Helan & RAAK Design Modify Benches to Encourage Activity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Premium Kids Chairs
Carl Hansen Celebrates Hans Wegner's Legacy with Children's Wishbone Chair
Pop Art-Inspired Bright Furniture
Henri Judin's New Furniture Series Unveiled at SaloneSatellite
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Indoor Playground Art Exhibitions
CJ Hendry Unveils Two-Storey Indoor Playground Art Exhibition
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Bauhaus-Themed Contrasting Sofas
Jens Juul Eilersen Designs the Cocoon Sofa for Eilersen
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Colorfully Playful Office Chairs
Skogstad and Wærnes Designs the Bud Chairs for Fora Form
Adult-Focused Meal Combos
McDonald's Australia Debuts the Adult Happy Meal with McNugget Buddies
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Grow-at-Home Sponge Furniture
ÉCAL's Sponge Furniture Expands 10 Times in Size After Soaking
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Teen-Targeted Mini Fridges
Canal Toys' So Chill Mini Fridge is for Drinks, Beauty Products & More
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Reversible Mid-High Bed Concepts
PUPUPULA Presents the Evolutional Big Eyes Bed Concept Design
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Parent-Focused Restaurant Menus
The Chuck E. Cheese Grown-Up Menu Caters to Adult Diners
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids