Sue Bird and Corona Collaborated on the “Finer Recliner”
Laura McQuarrie — June 14, 2023 — Marketing
References: adweek
A comfortable cottage chair is an essential part of enhancing the experience of leisurely sipping beer in the summertime, and knowing that many consumers agree, Corona collaborated with Sue Bird to create the Finer Recliner.
This laid-back, limited-edition Adirondack chair promises to upgrade the game day viewing experience with comfort-focused features. Created with watching sports at home in mind, the chair has a cooler embedded in the footrest, premium plush cushions, and a magnetic bottle opener under the armrest, as well as other features for fans of beer and sports alike.
This chair design, created with the retired basketball star, also integrated a hoops-inspired cupholder and a brass nameplate engraved with Sue’s signature and a limited-edition number.
This laid-back, limited-edition Adirondack chair promises to upgrade the game day viewing experience with comfort-focused features. Created with watching sports at home in mind, the chair has a cooler embedded in the footrest, premium plush cushions, and a magnetic bottle opener under the armrest, as well as other features for fans of beer and sports alike.
This chair design, created with the retired basketball star, also integrated a hoops-inspired cupholder and a brass nameplate engraved with Sue’s signature and a limited-edition number.
Trend Themes
1. Comfort-enhancing Furniture - The collaboration between Sue Bird and Corona to create the Finer Recliner showcases a trend in creating furniture that enhances comfort and leisure experiences.
2. Sports-inspired Home Accessories - The integration of a hoops-inspired cupholder and a limited-edition brass nameplate engraved with Sue Bird's signature highlights a trend in sports-inspired home accessories.
3. Collaborative Limited-edition Products - The partnership between Sue Bird and Corona to produce the Finer Recliner demonstrates a trend in creating limited-edition products through collaborations.
Industry Implications
1. Furniture Manufacturing - The comfort-focused features of the Finer Recliner present an opportunity for furniture manufacturers to innovate and create more comfortable and functional seating designs.
2. Home Decor and Accessories - The trend of integrating sports-inspired elements into home accessories offers opportunities for the home decor and accessories industry to develop unique and personalized products.
3. Alcohol and Beverage - The collaboration between Sue Bird and Corona to create the Finer Recliner highlights the potential for alcoholic beverage companies to expand their product offerings by collaborating with renowned athletes or celebrities.
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