In recent months, Unicorn-inspired products have been saturating the marketplace.
The recent explosion of unicorn-inspired products has taken over the mainstream in a wave of glitter and rainbows. Products from clothing to bagels to gin all have unicorn iterations now on the market.
When unpacking why this theme has taken over mainstream culture, it's not difficult to find its roots. Unicorns have long had a presence in mainstream culture. Unicorn folklore had a distinct presence in the Middle Ages, but with very different imagery. Unicorns as they are imaged today held a strong social presence in the 1980s and 90s television show 'My Little Pony.' Having reached peak popularity in the early 1990s, My Little Pony still holds a huge role in the Millennial subconsciousness; unicorn-inspired products remind Millennials of their childhoods and bring them some degree of happiness.
As we see the influence of unicorn-inspired products, it would be useful to combine the Millennial and Gen Z preference for self-depreciating marketing techniques (or anti-marketing) with unicorn popularity.
44 Unicorn-Inspired Products
From Classic Rainbow Sneakers to Glittery Unicorn Cards:
Mary Van Puymbroeck — May 15, 2017 — Pop Culture
44
Mermaid Unicorn Toys
Tokidoki's 'Mermicorno' Series is Sold in Mystery Boxes
43
Secretive Rainbow Hairstyles
London's Not Another Salon Showcased Hidden Rainbow Hair on Instagram
42
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
41
Holographic Lip Glosses
Sigma Beauty's New Lip Switch Set Comes in Five Shimmery Shades
40
Unicorn-Themed Accessory Stores
Brooklyn Owl is Taking Advantage of the Current Unicorn Craze
39
Nostalgic Toy Apparel
The Hayley Elsaesser 'Deja Moon' Collection Pays Homage to My Little Pony
38
Mystical Iridescent Lipsticks
This Shimmery Too Faced Lipstick is Named After 'Unicorn Tears'
37
Nostalgic Festival Accessories
This Flower Backpack Boasts Multicolored Petal Accents
36
Unicorn-Inspired Highlighters
Wet N Wild's Colored Highlighter Features a Rainbow of Colors
35
Startup Investment Apps
The 'Unicorn' App Helps Startups Get Funded by Angels
34
Magical Unicorn Multitools
The 'Handy Unicorn' Works Clever Design Features into Its Shape
33
Crying Unicorn Candles
This Mystical Candle's Wax Flows Out in Rainbow-Hued Tears
32
Unicorn-Themed Diffusers
The Elodie Diffuser Has a Playful, Endearing Design
31
Novelty Inflatable Unicorns
Firebox's 'Giant Inflatable Unicorn' is a Mythical Novelty Decor Item
30
Animal Print Donuts
These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern
29
Celebrity-Honoring Rainbow Burgers
Sydney's Bar Luca is Honoring Gene Wilder with a Rainbow Burger
28
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
27
Vibrant Rainbow Highlighters
This Forever 21 Highlighter is an Affordable Option for Makeup Gurus
26
All-Black Ice Cream Cones
LA's Little Damage Serves Waffle Cones Made with Charcoal
25
Fruit-Flavored String Cheeses
'Cow Candy' Makes Brightly Colored String Cheese Snacks
24
Mythical Creature-Inspired Serums
Farsáli's Unicorn Tears Facial Serum is a Multipurpose Product
23
Muffin Bagel Hybrids
The 'Mufgel' is a Breakfast Food Mashup From Scot Rossillo at The Bagel Store
22
Dippable Ice Cream Cones
Baskin-Robbins' New Cone Dippers Allow for Complete Customization
21
Nail Care Bath Bombs
Go-Diva Makes Small-Scale Bath Bombs Just for Nails
20
$80,000 Horse Models
These Damien Hirst Sculptures are Miniature Versions of His Celebrated Works
19
Pool Float Donuts
This Flamingo and Unicorn Donut Recipe is Inspired by Fun Flotation Devices
18
Crystal-Inspired Streetwear
'Abc.' Released a Colorful Retro Line of Apparel and Jewelry
17
Nourishing Algae Lattes
The End Brooklyn's 'Unicorn Latte' is Free from Coffee and Dairy
16
Rainbow LED Candy Sticks
The Super Glow Cotton Candy Cones Illuminate in Eight Different Modes
15
Whimsical Rainbow Milkshakes
This Frothy Drink Recreates Mythical Unicorns in Edible Form
14
Luxury Chrome Nail Polishes
These Christian Louboutin Polishes are Limited Edition
13
Snack-Decorating Machines
John Adams' 'Chocolate Sprinkle Stix' Makes Custom Stick Snacks
12
Unicorn-Inspired Chocolates
The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor
11
Mystical Unicorn Lamps
These Unicorn Lights Change Colors with the Click of a Remote
10
Rainbow-Themed Offices
Huawei Global's Dublin Office Revolves Around the Vibrant Use of Color
9
Glittery Unicorn Cards
This Joke Greeting Card is Filled with an Obnoxious Amount of Sparkles
8
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
7
Chromatic Unicorn Hot Chocolates
This Hot Beverage from Crème and Sugar is Folklore-Inspired
6
Unicorn Cab Rides
Three Mobile is Offering Magical 'Unicab' Rides in London
5
Homemade Unicorn Macarons
Tanglinipops Crafted Super Cute and Delicious Unicorn Macarons
4
Rainbow Unicorn Umbrellas
The Magical Unicorn Umbrella Adds an Air of Whimsy to a Rainy Day
3
Fantastical Frozen Treats
Chapman's Ice Cream for Kids Introduces the Magical Land of 'Chapmania'
2
Mystical Bathroom Fresheners
'Unicorn Gold' is a New Bathroom Spray from Squatty Potty
1
Classic Rainbow Sneakers
The New Chuck Taylor All Star His Have a Vibrant Summery Design
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Silver Foil Logo Sneakers
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Nostalgic Neon Rollerskates
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Mismatched Creature Feature Sneakers
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Bunny-Inspired Lifestyle Accessories
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Candy Bar-Inspired Backpack Designs
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Artist-Inspired Printed Sneakers
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Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Tufted Lace-Up Sneakers
The Latest 'Pablo' Sneakers Are Shrouded In Shaggy Calfskin
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Reissued Millennium Sneaker Styles
PUMA Mostro Sneakers Come in Two Color Options
Creature-Inspired Basketball Shoes
PUMA Joins Gremlins on the All-Pro NITRO Basketball Shoe
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Puffy Marshmallow-Inspired Shoes
Jet-Puffed's S’mores Shoes are Reminscent of the Sugary Treat
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Hip Hop-Themed Purple Boots
Timberland Presents the New Hip Hop Royalty Boot with Stencil
Snack-Inspired Sneakers
The Dunkaroos Sneakers Pay Homage to the 90s Snack
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Waved Graphic Moccasin Shoes
Clarks Originals Unveils the Yin-Yang Collection of Shoes
Vibrant Fish-Inspired Footwear
Nike Unveils the Rainbow Trout Colorway of the Dunk Low Sneaker
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Nostalgic Cartoon Sneaker Designs
The Powerpuff Girls Nike Dunks Will Be Highly Anticipated
Anime-Inspired Retro Apparel
Onitsuka Tiger Launches the New 'Astro Boy' Apparel Collection
60s-Inspired Floral Apparel
Liberty of London and PUMA Unveil Their New Collaborative Capsule
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
Cheesy Snack-Inspired Footwear
Cheetos Works with PUMA on the Scoot Zeros Sneakers
Bedazzled Beverage Jewelry
7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Vintage TV-Themed Apparel
Sports Brand Umbro Launches Its Debut Collection with MTV
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Collaboration Gaming Console Timepieces
The ANICORN x SEGA MegaDrive/Genesis is Retro-Inspired
Bubblegum-Scented Jelly-Like Loafers
Melissa's Royal Loafers Undergo a Makeover by UNDERCOVER
Cartoon-Inspired Running Shoes
PUMA Unveils a New Pokémon-Inspired Footwear Collection
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Patterned Round Shoulder Bags
UNIQLO and Marimekko Join on a New Printed Range of Bags
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Futuristic Avant-Garde Footwear
Balmain x Space Runners Footwear Comes With NFT
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Cartoon Character-Inspired Footwear
adidas Originals Releases a Moomin Character Based Collection
New Year-Honoring Fuzzy Sneakers
Onitsuka Tiger Details the Mexico 66 with Festive Details
Artistic QSR Merch
Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
Japanese Artwork Sneakers
These Converse All-Star Sneakers Come in Two Styles
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Three-Wheel Vehicle-Inspired Apparel
Polaris Slingshot Releases Spring 2023 Clothing Collection
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Playful Cartoon-Inspired Footwear
The Sanrio x Converse Line Includes Beloved Cartoon Characters
Opulent Retro-Inspired Trainers
Gucci Launches the Multi-Colored 'MAC80' Vintage Sneaker
Multi-Color Spring Sneakers
Nike Releases the Air Max 90 in 'Dunkin Donuts' for the Spring Season
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Exclusive GenAI Sneakers
Balmain and Ant Kai Used Generative AI to Customize Unicorn Sneakers
Vinyl Toy-Inspired Glowing Sneakers
Nike Presents a Glowing Air Max 1 '87 and Terminator Low PRM
Affordable Monochromatic Sneakers
Blowfish Malibu Introduces the Summer-Ready Luna Model
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Vibrant Unicorn-Themed Donuts
The PrettyLittleThing x Krispy Kreme Range Has Three Options
Rave Culture-Inspired Sneakers
The Adidas Superstar Ripple NSRC Has 90s-Style Graphics
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Empowering Women-Inspired Sneakers
21SEEDS Infused Tequila and Birdies Launch Exclusive Sneakers
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Fully Customized Canvas Sneakers
Converse Joins FRGMT to Launch the Converse by You Program
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Zipper-Adorned Lifestyle Sneakers
PHANTACi and PUMA Unveil the Zipper-Adorned PUMA Suede
Royal Carriage Replicas
Uber is Making People Feel Like Royalty with Horse-Drawn Carriage Rides
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Bunny-Themed Lunar Capsules
Mulberry Launches a Collaboration with Miffy for the Lunar New Year
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Computer Symbol-Inspired Watch Designs
Anicorn Watches Releases the Spinning Beach Ball Watch
Metallic Chunky Retro Sneakers
Nike's Cosmic Unity 3 Sneaker Gets a New Silver Update
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Updated 90s-Inspired Shoe Silhouettes
Vans Releases a New Contemporary Take on Its Classic Slip-On
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Phygital Sneaker Collections
Balmain and Space Runners Unite for the Phygital 'Unicorn' Sneakers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Floral Adorned Fluorescent Sneakers
Reebok and noir kei ninomiya Presents New Instapump Fury Shoes
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Monkey-Themed Y2K Apparel
Fan-Favorite Y2K Brand Paul Frank Makes its Return with MadeMe
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Crystallized Streetwear Goods
Swarovski Creators Lab Recruits Golden Goose for a New Collaboration
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Afro-Luxe 90s-Inspired Purses
Orijin Culture Recently Relaunched the Beloved Medallion Bag
Customizable Sparkling Ring Jewelry
Sprkl Shop's Rings are Reminiscent of the Y2K Era
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Semi-Translucent Sneaker Designs
Mizuno and Highsnobiety Drop a New Wave Rider 10 Sneaker
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Sporty All-pink Sneakers
PLEASURES x PUMA Embrace the Barbiecore Aesthetic
TV Series-Inspired Chunky Footwear
KOI Presents a Capsule Full of Tellytubby-Themed Footwear
Teddy Bear-Inspired Sneakers
Nike Launches a Air Max 97 Teddy Bear Colorway Palette
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Unicorn-Shaped Gummy Candies
Haribo Unicorn-i-licious Gummies Come in Six Flavors
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Juxtaposing Influenced Spring Fashion
Universal Works Presents the Space Cowboy SS23 Collection
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
TV Station-Inspired Footwear Capsules
PUMA Joins Nickelodeon on the New Slime Collection
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Unicorn Shaped Sugar Cookies
Pillsbury Debuts Lisa Frank Unicorn Shape Sugar Cookie Dough
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Unicorn-Themed Web3 Games
'Unicorn Party' is a Laguna Games Project with Crypto Unicorns
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
Cartoon-Inspired Sneaker Collections
Puma Launches Spongebob Squarepants-Themed Sneaker Collection
Light Colored Puffy Outerwear
Unknown Debuts New Drop, Featuring Puffer Jackets and Vests
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Mythical Creature Cookie Nachos
Insomnia Cookies Unicorn Cookie Nachos Come with Eight Cookies
Mythical Creature Easter Products
This CandyRific Easter Collection Will Arrive for 2024