A trio of officially licensed My Little Pony x The Woobles craft kits will launch this spring, treating fans to fun ways to assemble soft-bodied versions of favorite characters like Rainbow Dash, Twilight Sparkle, and Applejack. True to the unique personality of each pony, the details are different on each, and the kits contain everything kids need to get going, including a custom hook, yarn, and button eyes.
Crochet and other "grandmacore" handicrafts are experiencing a genuine revival among Gen Z and Gen Alpha, driven by a demand for screen-free pursuits that trade passive scrolling for the quiet focus and tangible reward of making something with your hands. For both young people and the parents raising them, there is a deepening appeal in skills that produce something real, building a kind of confidence and satisfaction that no app or algorithm can replicate.
What's Driving This Trend
- Licensed Character Craft Kits
- High-demand branded DIY kits blend fandom and hands-on making, enabling premium crossovers between entertainment IP and physical play experiences.
- Grandmacore Revival
- Younger generations are embracing nostalgic, traditionally domestic crafts, shifting leisure preferences toward slow, skill-based activities with tangible outcomes.
- Screen-free Skill Building
- A rising preference for tactile, low-tech pastimes creates renewed value in products that teach foundational manual skills and deliver visible progress.
Who This Affects Most
- Toys and Games
- Toy makers are positioned to integrate instructional, collectible, and tactile elements into products that extend play into creative learning moments.
- Craft Retail and Subscription
- Retailers and subscription services can curate recurring, themed kits that cater to fandoms and the desire for curated, offline experiences.
- Entertainment Licensing and Merchandising
- IP holders stand to expand character ecosystems into hands-on formats that monetize nostalgia while deepening fan engagement across age groups.
