From fantasy series snow murals created in the French Alps to immersive screenings in London's Hyde Park, these TV-inspired pop-ups highlight the ways in which television production and service providers promote the debut of new shows.
In order to launch its new television series 'The Durrells,' channel ITV took over a portion of London's Hyde Park and transformed it into a scene from the show, where it would host an immersive screening. The captivating event included a digital beehive from which consumers could experience a honey tasting, and a variety of snacks including watermelon on a stick and several Greek dishes such as lamb kofta and grilled chicken souvlaki.
Created to promote the debut of the 'Breaking Bad' spin-off series in the UK, the 'Better Call Saul' pop-up installation was cleverly located in the tiny village of Saul, Gloucestershire. The inspired installation depicted the origin story of the show's main character and featured waiting room chairs and a telephone booth overflowing with documents.
15 TV-Inspired Pop-Ups
From Immersive Park TV Screenings to Fantasy Series Snow Murals:
Rebecca Byers — Jul 18, 2017 — Marketing
15
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
14
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
13
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
12
Cryptic TV Billboards
These Mysterious TV Ads Celebrate the Return of David Lynch's Twin Peaks
11
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
10
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
9
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
8
Hacker-Inspired Pop-Ups
Mr. Robot Season Two is Promoted with the Help of Concept Store Story
7
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
6
Cinematic Cafe Pop-Ups
Australia Will Have a Central Perk Coffee House from the Set of Friends
5
Immersive Park TV Screenings
ITV Hosted Exclusive Screenings of 'The Durrells' in Hyde Park
4
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
3
Immersive TV Show Events
Netflix Invited Fans to Visit Recreated Sets from Its Shows
2
TV Network Dessert Pop-Ups
Food Network UK's Ice Dream Van Served Nostalgic Flavors on Its Tour
1
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
Related Ideas
Youthful Punk Couture
Enfants Riches Déprimés Spring/Summer Line Features Luxurious Cynical Styles
Super Early Bird Tickets Available for Future Festival
The World's Best Business Innovation Event
High-Tech Beauty Bars
The Skinfood Concept Shop Features Tech-Integrated Displays
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
Movie Director Museums
The George Lucas Museum Will Boast Screening Rooms a Rotating Restaurant
Chalkboard Cafe Branding
The Tasty Corner Restaurant Brands Itself with Black Boards & White Chalk
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
Strategic Thinking and Creative Research
Gemma Vallet, Innovation Director of PHD Spain
Parking Lot Shops
'The Park-Ing' Transforms an Underground Parking Lot into a Retail Space
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
Summery Concept Stores
The 'Seriously Summer' Stores Celebrate Costa Coffee's Seasonal Menu
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Artisanal Workout Lookbooks
This Live the Process Collection of Workout Clothes is Ultra Glam
Tech-Obsessed Editorials
This Image Series Highlights Society's Crazy Addiction to Cell Phones
Sports-Commemorating Soda Cans
Pepsico Offered Limited Edition Cans for This Year's Super Bowl
Tourist-Inspired Concept Stores
The Away Store Conceptualizes Travel to Two Cities in One Space
Fairytale-Themed Nail Polishes
Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
Medieval Series-Themed Bars
The Pop-Up Geeks Created a Game of Thrones Bar in Edinburgh, Scotland
Ultra-Modern Swimwear Shops
Bikini Village is Embracing a New Logo and Store Concept
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
Shop-in-Shop Retail Hubs
The Aritaum Mega Shop Spotlights Self-Care Brands with Distinct Stations
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
Hybrid Restaurant-Theaters
CineBistro Pairs Fine Food & Films for a Truly Entertaining Experience
Fantasy-Themed Baseball Games
The MLB Will Host Game of Thrones Theme Nights Throughout the Summer
Computer-Themed Brunches
This Korean Cafe Serves Keyboard Waffles and Computer Mouse Bread
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
Interactive Cat Videos
This Interactive Morris the Cat Video is a Preview for SXSW 2015
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
Narrative Film Director Portraits
Julian Rentzsch and Stellavie Design Manufaktur Create Bold Art
Interactive Movie Experiences
'Edible Cinema' Provides Snacks to Enhance the Sensory Experience
Cocktail Hot Dog Eateries
The 'Dogs&Tails' Bar and Cafe Combines Upscale Drinks with Comfort Foods
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
Safety-Enforcing Crosswalk Gates
China's Jaywalking Turnstiles Prevent Crossing Against the Light
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
Fantasy Series Notebooks
These Notebooks Are Inspired by Two Popular Book Series
Abstract Psychopath Posters
Sebastian Onufszak's Art Series Was Inspired by Polish Cult Films
Haunting Playhouse Installations
Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
High-Contrast Cinema Projectors
A New Dutch Dolby Vision Theater is the World's Most Advanced
Yogurt Food Trucks
Yogurty's Froyo Brings Its Service to the Streets for Fun Interaction
Cult Series Halloween Decor
Twin Peaks Halloween Decor Will Get You Excited for the Show's Return
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
Warring Cheese Platters
The Medieval Cheese Board is Perfect for 'Game of Thrones' Watch Parties
Cinema-Inspired Hideaways
The 'Box on a Rock' Home has Windows That Resemble a Movie Screen
Furniture-Kiosk Hybrids
'Just a Black Box' Doubles as Street Seats and Retail Kiosks
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
Actionable Innovation in the Workplace
Senior Marketing Manager Nicole Diamant, InterbrandHealth
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
Crime-Themed Cafes
The Water's Coffee Shop Location is Based Off the TV Series Breaking Bad
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
Fantasy Room Simulators
This Virtual Room Tour Features Tyrion Lannister's Man Cave
TV Show Cafes
The Television Program-Inspired Breaking Bad Coffee Shop is Located in Turkey
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
Cartoon Family Food Trucks
The Kwik-E-Mart Food Truck Will Be Unveiled at SXSW
Inked Pollution Murals
These Awareness-Raising Billboards Were Made with Air-Ink Technology
Cinema-Simulating Headsets
This VR Application Recreates the Movie Theater Experience at Home
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
TV Show Comic Books
'Better Call Saul' Released as a Digital Comic Ahead of Series Premier
Album-Promoting Food Trucks
Rapper Gucci Mane is Promoting His New Album with a Food Truck
TV-Watching Marathon Stunts
Bell Media Launches CraveTV with a Guinness World Records Attempt
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
Floor-to-Ceiling Theater Screens
Cinemark’s 50,000 NextGen Theater Will Host a Huge XD Auditorium
Singles-Only Restaurant Promotions
This Cafe Prevents Single People from Dining Alone
Hassle-Free Luxury Theaters
Arclight Pictures Aims to Elevate the Moviegoing Experience
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Crime Boss Potato Toys
This Mr. Potato Head Doll Wears the Breaking Bad Heisenberg Hat
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
Subtitling Skill Evaluations
Netflix's Hermes Test Scores Subtitlers' English Translations
Mystery Drama LEGO Characters
These Twin Peaks LEGO Figures Were Created by Citizen Brick
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
Linguistic Board Games
The 'Dialect' Game Explores How Languages are Built and Lost
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Cinematic Street Parties
The City of Chicago is Honoring Ferris Bueller's Day Off with Ferris Fest
Fantasy Linguistics Courses
'The Linguistics of Game of Thrones' is a New Course at UC Berkeley
Network Streaming Services
An HBO Streaming Service is Set to Launch in the Us Next Year
Multi-Screen Broadcast Platforms
This Audience Engagement Tool Lets Companies Reach All Screens
Air Filtration Billboards
Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
Drug Show-Themed Slots
The Breaking Bad Slot Machine is Based on the Popular TV Show
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Fantasy Franchise Wines
HBO and Vintage Wine Estates are Releasing Game of Thrones Wines
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
At-Home Theatre Experiences
The Screening Room Concept Brings New Movies into Living Rooms
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Imagined Film Posters
Fernando Reza Created Posters for Hollywood's Unmade Films
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Cannabis Movie Screenings
Flow Kana Hosted a Film Night Where People Could Get High in the Theater
Cosplay Park Battles
Toronto is Set to Host a Game of Thrones-Style Battle at Trinity Park
App-Based Movie Promotions
Atom Tickets' Star Trek Beyond Promotion Involved a 360 Degree Campaign
TV-Themed Training Devices
The 'Netflix Personal Trainer' is a DIY Project for Couch Potatoes
Boozy Caramel Corn
This Homemade Champagne Caramel Popcorn is a Decadent and Sweet Snack
Surreal Cult Show Games
This Twin Peaks Dancing Game is Based on Iconic Scenes from the TV Show
Scripture-Sharing Bots
The Young Pope Bot Shares Bible Passages with the Help of IBM Watson
Animated Movie Sing-Alongs
The Moana Sing-Along Version Will Launch in Theaters Nation-Wide
Ad-Supported Streaming Channels
Viewster is a Registration-Free On-Demand Video Service
Direct Smart TV Casts
The Epix Cast Feature Sends Content to Smart TVs Straight from the App
BBQ-Themed Research Labs
The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
Hybrid Screening Theaters
The Cleveland Institute of Art Cinematheque Shows Film & Digital Formats
Interactive Film Experiences
This Screening of the Muppet Movie Invites Kids to Sing Along
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
Phone Charger Rescue Dogs
The Mophie Battery Rescue Dogs Save Dead Devices at SXSW
Fantasy Corn Mazes
Cooper's CSA Farm and Maze Built a Game of Thrones-Themed Corn Maze
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
Live-Stream Social Cable Services
YouTube TV will Offer Dozens of Channels for One Monthly Fee
Sight-Impaired Cinemas
Zawya Creates a Cinema for the Enjoyment of the Blind & Visually Impaired
Kingpin-Inspired Vodka
Heisenberg Blue Ice Vodka Reminds Fans Why They Love Breaking Bad
Fantasy Game TV Shows
Netflix's Castlevania will Debut Later This Year
Virtual Reality Movie Promotions
The Assassin's Creed Movie is Being Marketed in an Innovative Way
Creamy Coffee Brewing Machines
The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk
Throne-Themed Gingerbread
As Far As Awesome Gingerbread House Ideas Go, This One is King
Conceptual Technology Stores
The Razer 'RazerStore' Technology Store Lets Users Try Out Devices
Real-Life TV Chicken Shops
A Los Pollos Hermanos Pop-up is Heading to L.A. and New York
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
Schnitzel-Topped Burgers
This Decadent Burger is Designed to Celebrate Oktoberfest
Shark Week Cocktails
This DIY Booze-Infused Shark Week Drink is Filled with Shark Gummies
TV Music Apps
Rdio Makes Playing Music on Television Easy Through Fire TV
Comedic Television Archives
The Saturday Night Live App is Necessary for SNL Fans