In spite of the liquor's infamous reputation, these tequila branding innovations are sleek, suave and sophisticated. Tequila is often to blame for a multitude of indiscretions. It is the drink of choice in college dorm rooms around the world, but despite its track record tequila is slowly becoming a premium product. With micro-brewed versions becoming more and more commonplace, it appears this wayward liquor is growing up.
Elaborate labels, usually reserved for fine wines are finding their way onto amber-hued tequila bottles. Housed in everything from sleek metallic flasks to minimalist glass bottles, these examples of tequila branding are decidedly more luxurious than your typical sombrero-adorned affair.
As people begin to appreciate the fine nuances of a well-made tequila, there is every indication that packaging for these premium spirits will become increasingly opulent.
12 Tequila Branding Innovations
From Cowboy-Capped Bottles to Traditional Wood-Etching Labels:
Susan Keefe — Jun 9, 2012 — Art & Design
12
Dated Drink Branding
DD/MM/YY Tequila Packaging Seals in the Beverage for Later Enjoyment
11
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
10
Battery Beverage Branding
Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost
9
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
8
Sophisticated Liquor Branding
This Blue Nectar Tequila Packaging is Sleek and Suave
7
Cowboy-Capped Bottles
The 3R Tequila Packaging is Branded for Equestrian Imbibers
6
Earth-Friendly Tequila Production
Casa Herradura of Mexico Remains Dedicated to Sustainability
5
Slow-Roasted Spirits
Tequila Avion is an Ultra Luxury Drink for Jet-Setters
4
Retro Tequila Flasks
The Canteen Packaging by Think Kaleidoscope Has Swagger
3
Tongue-Blazing Alcohol Flavors
Give Your Drink a Touch of Zest with This Spicy Jalapeno Tequila
2
Amplified Booze Branding
Cabo Wabo Tequila is Rock 'n' Roll in a Bottle
1
Limited Luxury Spirits
The Corzo Tequila Trio Showcases 3 Rare and Delicious Drinks
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Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
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Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
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Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
Honest Chocolate
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Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
Transparent Veggie Packaging
The Slow Fast Food Containers by Korefe are Deliciously Fresh
Cowboy-Capped Bottles
The 3R Tequila Packaging is Branded for Equestrian Imbibers
Earth-Friendly Tequila Production
Casa Herradura of Mexico Remains Dedicated to Sustainability
Pepped-Up Drink Branding
Nuun Sports Hydration Packaging Undergoes its Own Boost
Courtside Spirit Sponsorship
The Los Angeles Lakers Now Brought to You by 1800 Tequila
Spirits Sampling Kits
Brixr Tasting Packs are Perfect for Unsavvy Wine Drinkers
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From Artisinal Booze Batches to High Society Spirits
Fiery Flavored Spirits
The Stoli Hot Jalapeno Vodka is Spicing Up Classic Cocktails
Macho Cocoa Branding
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Pop Star Tequila
Justin Timberlake's 901 Agave Alcohol Cranks Up Celebrity Liquor
Decorated Skull Booze
CAH Day of the Dead Tequila Celebrates Dia de Los Muertos Year-Round
Ultra-Ritzy Tequila
The Hacienda La Capilla 'The Diamond Sterling' is all Extravagance
Adorably Sketched Packaging
The 'Grow Me' Box by Gift Republic is an Interactive Present
Savory Himalayan Shooters
The Salt Tequila Glass Enriches the Flavor of Alcohol for the Palette
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
Mouth-Cleaning Capsules (UPDATE)
Lush Toothy Tabs are an Eco-Friendly Way Clean Your Teeth
Connection-Building Beans
DOMA Coffee Roasters Create Relationships That Last
Spirits Showcases
The NYC Indy Spirits Expo Attempts to Encourage Independent Intoxicants
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
Sustainable Water Cooling
Google Data Center Approves Waste Water Cooling System
Slow-Roasted Spirits
Tequila Avion is an Ultra Luxury Drink for Jet-Setters
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
Ethical Sashimi
Bamboo Sushi in Portland is a Certified B Corp That Values the Environment
City-Specific Spirits
The Spike Lee Absolut Brooklyn Bottle is Brownstone-Decorated
Hockey Team Booze
Stanley Cup Champions are Immortalized by Cuervo's Blackhawks Tequila
Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
Red Rooster Packaging
The Adoboloco Bottle by Buzzsaw Studios Inc. is Bold and Hot
Spicy Flavored Liquor
Tabasco Tequila
Retro Tequila Flasks
The Canteen Packaging by Think Kaleidoscope Has Swagger
Bare-Boned Branding
The Posada Espolón Tequila Bottles are Deadly
Tequila Plant Biofuels
A Global Change Biology Bioenergy Report Unveils an Amazing Biofuel Source
Astronomical Booze Branding
Dizen Gives Caleum Wine a Beautiful Night Sky Label
Salt-Made Shot Glasses
This Salty Shooter Set Makes Drinking Tequila a Breeze
Spicy Fruit-Filled Cocktails
These Spicy Rhubarb Margaritas are Refreshing for Summer
Sriracha-Loving Cocktails
The 'Cocky Rooster' is Fiery Hot Taste Sensation
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
Handcrafted Sustainable Tea
Namasthe Tea Co. Creates an Ethical Balance
Marsupial Spirits
Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing
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Limited Edition Tequilas
The Jose Cuervo Reserva De La Familia Should Be Savoured
Spicy Frozen Treats
Tabasco Brand Jalapeno Ice Cream Mix Will Trick Your Taste Buds
Valentines-Themed Shots
Ladies Love Pink Rosangel Tequila
Cocoa for Strays
100% of 'Rescue Chocolate' Profits go Toward Animal Organizations
Limited Luxury Spirits
The Corzo Tequila Trio Showcases 3 Rare and Delicious Drinks
Refined Party Starters
The Casa Dragones Tequila Makes for a High Class Frat Party
Smallholder Coffee Farmers
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