These sultry underwear ads show off lingerie in a seductive manner. No matter what the product, it's hard not to look hot with so many styles to choose from.
For anyone looking to spice up their wardrobe, there is plenty of variety in this list of skivvies. Men, although you may enjoy glancing through these photos for anything but the underwear, there are also a few boxer finds, so don't expect all female fashion shoots. Either way, these sultry underwear ads are hot and heavy, and show off how creative one can be when promoting undies.
Implications - In contemporary society, sex still sells a product, and these underwear ads demonstrate that seduction is one of the best ways to gain consumer attention. Corporations should consider how to incorporate seduction into their marketing tactics in order to promote their products.
50 Sultry Underwear Ads
From Desert Dust Lingerie to Sizzling Animal-Print Skivvies:
Jamie Danielle Munro — Jun 26, 2011 — Naughty
48
Pubescent Panty Ads
American Apparel January 2011 Underwear Campaign Shows a Lack of Ladyscaping
47
Scandalous Lingerie Ads
Rankin's In-Your-Face Underwear Photography Pushes Boundaries
46
Sweetly Seductive Snapshots
The Victoria's Secret Pink Shoot Vibrates with Sexuality
45
Lingerie Baseball Spreads
Model Jac in Interview Magazine Gets Athletic in Her Underwear
44
Naughty Gnawing Spreads
Chantal Le Fevre for the L'Officiel Singapore December issue
43
Desert Dust Lingerie
The Sylvie Malfray Photoshoot With Marloes Horst
42
Colorful Funderwear
The Calvin Klein Underwear Campaign Has Hot Bodies and Bright Undies
41
Peek-a-Boo Lookbooks
Karl Lagerfeld Eres Photoshoot is Pretty Inside and Out
40
Rosy Sheer Underwear
The Etam SS 2010 Collection is Flirty Feminine
39
Sensuous Underwear Ads
The Calvin Klein Underwear Campaign Continues a Sexy Tradition
38
Steamy Men's Thongs
The Andre Ziehe Roger Moenks 2(x)ist Underwear Campaign
37
Sultry Stretching Celeb Ads
These Megan Fox Armani 2011 Underwear Ads Turn Up the Heat Again
36
Cloudy Lace Lingerie
Flower of England ‘Keepsake' Winter Collection Sticks to Gray
35
Hot Magnetized Underwear
Lingerie Dement Makes Rip-Off Passion an Unregrettable Reality
34
Cultish Lingerie Lookbooks
The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties
33
High-Waisted Panties Pictorials
Etam Lingerie AW11 Campaign Embraces Vintage Couture
32
Sizzling Animal-Print Skivvies
Elisabetta Canalis Heats Up Roberto Cavalli S/S 2010 Lingerie Ads
31
House-Lounging Hotties
The 2011 John Galliano Underwear Campaign Keeps You Home
30
Sultry Singlet Snapshots
Arizona Muse by Kacper Kasprzyk Shows Off a Vixen's Vivacity
29
Spectral Lingerie Lookbooks
The Vivid Victoria's Secret Body Secrets Spreads
28
Stoic Lingerie Shoots
The Alix De Moussac 2010 Lingerie Line Sizzles
27
Lingerie Apprentices
Selita Ebanks Lost on the Show, Won the 'Good Looking' Award
26
Lipstick-Kissed Lingerie
A New Take on the Cotton Club ‘Betty Boop' Line
25
“I-Spy” Bra Ads
The Fayreform ‘Did You See' Ad Hides Ridiculous Items Behi
24
Whimsical Lingerie Shoots
Lake & Stars Spring/Summer 2010 Lookbook is Fantasy-Filled
23
Candy Stripe Lingerie Ads
The Hot Lingerie Campaign isn't for Bad Girls Only
22
"Self Shot" Photoshoots
Kylie Bisutti FHM UK Editorial for April 2011 Plays Photographer & Model
21
Steamy Lingerie Auto Shoots
Lose Yourself with the Hot Forrest & Bob Underwear Campaign
20
Bottomless Fashion Shoots
The Vogue Spain Raquel Zimmermann Shoot
19
Horror Film Underwear Shoots
The Dark Side is Mesmerizing with 'The Hunted' Hopeless Lingerie
18
Cutesy Bow Lingerie
The Re/Glam 2010 Fall Lingerie Line is a Little Girly
17
Retro Outerwear Skivvies
Natalie K Zink Magazine Spread Features Luxe Underwear Ensembles
16
Ethereal Negligee Collections
The Stella McCartney 2011 Lingerie Line is Subtly Sensual
15
Ultra Undie Campaigns
Undacova Underwear 2011 Brings Thrilling Beach Captures
14
Close-Up Lingerie Campaigns
The Calvin Klein Envy Fall 2010 Ad Stars Zoe Saldana
13
Foxy Lingerie Campaigns
The Megan Fox Emporio Armani Underwear Fall Winter 2011 Ad is Super Hot
12
Fruitful Fantasy Underwear
Nicolle Clemetson Shoots for Purrfect Pineapples Lingerie
11
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
10
Saucy Cinematic Shoots
The Sisley Fall 09 Ad Campaign Features Theaters and a Shirtless Man
9
Outerwear Underwear Fashion
The VPL Fall 2010 Collection is Ballet Chic
8
Head Bedwear Photography
Bar Refaeli Poses for Passionata's Autumn Winter 2010 Line
7
Prancing Undie Ads
The BONDS Invisitails 2011 Campaign Features Dancers in Their Skivvies
6
Zestful Zebra-Print Lingerie
The Roberto Cavalli SS11 Campaign Features a Fierce Elisabetta
5
Mysteriously Seductive Campaigns
The Bellechasse Lingerie Opening Season Ad Teases You
4
Fair Trade Underwear
Pants to Poverty is a Hip Social Enterprise That Raises “Underwearness"
3
Tornado Fashion Kits
Glam Natural Disaster Survival Kit Includes Edible Undies
2
Sporty Underwear Runways
The Jockey International Catwalk Presentation Celebrates 135 Years
1
Sneak-Peek Bra Campaigns
'An Incredible Scoop' by Victoria's Secret Goes Behind the Scenes
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Romantic Kitschy Lingerie
For Love & Lemons Debuts its Lucky to Love Me and Valentine's Day Lines
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Unapologetic Lingerie Campaigns
MARIEMUR's Judge Me Guilty Celebrate's Confidence and Desire
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Modern Minimalist Apparel Collections
Auteur Studio’s Latest Summer Edit is Refined and Sensual
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Romance-Driven Lingerie Collections
Boohoo Launches the Let’s Talk About Love Collection
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Southwest-Inspired Gold Apparel Lines
Bad Birdie Debuts Its Latest Capsule Called 'Desert Heat'
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Mother-Daughter Founded Intimates Brands
Cureus Label Redefines Intimates with Confidence
Dreamy Apparel Collections
Frankies Bikinis’ Keepsakes Collection Embodies Romantic Ease
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Luxe Whimsical Resort-Style Apparel
The St. Regis x Vilbrequin Collection Features Vibrant Prints
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Vibrant Comfort-Forward Apparel
Parade Launched the 'Lazy Daze Collection' for Summer
Delicate Bridal Lingerie Lines
Lorette Seeks to Redefine Traditional Wedding Undergarments
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Valentine's Day Intimates
Love & Lemons Valentine's Day Collection Brings Romance to Life
Travel-Friendly Loungewear Collections
Frankies Bikinis Unveils Its New Travel Diaries Collection
Foundational Ready-To-Wear Collections
The Calvin Klein Spring 2026 Ready-To-Wear Line is Stunning
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
Fashionable Valentine's Day Collections
AKIRA's Valentine's Day Collection is Stylish and Chic
Unisex Trucker Hats
Morning Nudes' Caps are a Playful Addition to Your Spring Wardrobe
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Alluring Footwear Campaigns
René Caovilla Has Unveiled Its Spring 2026 Ad Campaign
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Luxury Alpine Skiwear Collections
Rudsak Unveils Its Fashion-Forward FW25/26 Ski Collection
Desert-Inspired Fashion Collections
Rudsak Unveils Its SS25 Collection with Earthy Minimalism
Cheeky QSR Loungewear
SONIC Debuts its 'Thirst Trap' Loungewear Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Earthy Summer-Ready Fashion
Sensi Studios Ddebuts Its Effortlessly Stylish Hot Summer Collection
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Mediterranean-Inspired Fashion Collections
LILYSILK Debuts 'Mediterranean Muse' & a V-Day Box
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Hotline-Inspired Footwear Campaigns
Sydney Sweeney Stars in HEYDUDE's ‘The Fashion Crisis Hotline’
Edgy Beachwear Brand Expansions
Swimwear Brand Oséree Dives into Menswear with a Bold Collection
Intimate Valentine's Day Collections
The Hanky Panky Valentine's Day Collection is Stylish
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Timeless Denim Ad Campaigns
Alaïa Has Launched a New Denim Line and an Accompanying Campaign
Heritage-Inspired Underwear Designs
The Hendon Heritage Muse Undergarment is Timeless and Premium
Women's Evenings Wear Collections
Mars the Label Has Released Its Love Letters Collection
Colorful Spring-Inspired Running Socks
Feetures Unveiled its 2025 'Spring Collection'
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Mens Underwear Bundles
Manmade Delivers Comfort and Style with Boxer & Socks Bundle
Indulgent Lifestyle Products
Debauchery Lifestyle Releases Indulgent Essentials for Bold Living
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
Underwear Distribution Agreements
Stichd Distributes Levi's® Underwear and Socks in North America
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Inclusive Soft-Material Sleepwear
Understance's 'Cotton Stretch' Collection Boasts Essentials
Colorfully Patterned Bold Skiwear
Farm Rio Introduces a Look at its New Ski Collection
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Immersive Minimalist Undergarment Retailers
This SKIMS Store is at Mall of the Emirates in Dubai
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers