Subtlety is certainly not an attribute of Rankin’s photography style. The famous British photographer creates eye-catching images that are bold, and in the case of his lingerie shoots, quite scandalous.
We’ve seen Rankin play a peeping Tom, shower his scantly-clad models with water, and photograph Heidi Klum wearing nothing but bodypaint. Now we bring you a collection of Rankin’s ‘in your face’ underwear photography, that pushes the limit of decency.
Implications - One of the fastest ways for a company to generate brand awareness is by focusing on advertising that is sexually charged. By hitting consumers in the face with overt sexual advertising, the company shows a willingness and fearlessness in mining the fields of sexual desire to create a connection with the public. The ad also stands a good chance of attracting attention from critics and a controversy hungry media.
What's Driving This Trend
- Sexually Charged Advertising
- Opportunities exist for companies to generate brand awareness by embracing sexually charged advertising that pushes the boundaries of decency.
- Bold and Scandalous Photography
- There is a demand for bold and scandalous photography that captures attention and creates a strong emotional response.
- Controversy-driven Marketing
- Companies can leverage controversy-driven marketing strategies to attract attention and create a connection with the public.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry can explore disruptive innovation opportunities by embracing sexually charged advertising and bold photography to stand out in the market.
- Advertising and Marketing
- The advertising and marketing industry can capitalize on the demand for scandalous and controversial photography to create impactful campaigns for their clients.
- Media and Entertainment
- The media and entertainment industry can generate buzz and attention by featuring controversial and boundary-pushing photography in their publications and productions.
