The Juicy Couture S/S 2011 Ad Campaign is Dazzlingly Dreamy

 - Apr 4, 2011
References: juicycouture & art8amby.wordpress
Model Viktoriya Sasonkina joins veterans Daria Strokous and Hanne Gaby Odiele for the Juicy Couture Spring/Summer 2011 ad campaign. The team lounges in a utopian scene with girly colors and laid-back musical expressions.

The campaign is photographed by Steven Meisel using In a Funny Way by Mercury Rev to encapsulate the utopian spirit perfectly. The commercial depicts a soothing scene in a feminine room filled with colorful playthings, patterned blankets and flowers. The models wear Juicy Couture styles from head to toe such as pink-striped hats, modern dresses and stacked accessories.

The Juicy Couture Spring/Summer 2011 ad campaign was styled by Lori Goldstein with makeup by Pat McGrath, whose efforts made the utopian girly aesthetic even more astounding.