Supermodel Holiday Handbooks

The Victoria's Secret ‘Valentine's Day Do's and Don'ts

The Victoria’s Secret Valentine's Day Do's and Don'ts campaign is sexy and sweet. The scantily clad supermodels playfully pull off flower petals as they list their V-Day tips for men, women and even for those celebrating solo.

Some romantic gems from the Victoria’s Secret Valentine's Day Do's and Don'ts include, "Don't ever wear granny panties,” “Do buy flowers -- even for men,” "Don't expect men to love Valentine's Day as much as we do,” and "Don't lie to me, unless it's for a surprise.” Watch the video to take in sound advice from angels Candice Swanepoel, Erin Heatherton, Lily Aldridge and Adriana Lima.

Valentine's Day Do's and Don'ts
Victoria's Secret's Valentine's Day campaign offers insights into what to do and not do for the big day, presenting opportunities in the lingerie, flower, and gift industries.
Romantic Gift Giving Tips
Victoria's Secret's humorous yet helpful campaign injects new life into the holiday of love, presenting opportunities in the lingerie, flower, and gift industries.
Female Empowerment Through Lingerie
Victoria's Secret's #DoNotDisturb campaign focuses on women's self-love and confidence, presenting opportunities in the lingerie and beauty industries.

Sectors Adopting This

Lingerie
Opportunities to create lingerie that promotes female empowerment through confident style choices.
Flowers
Opportunities to innovate floral arrangements and services for Valentine's Day customers.
Gifts
Opportunities to create unique and thoughtful gifts for Valentine's Day customers, with a focus on romantic gestures and sentiments.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 95%
Freshness 8%