The Australian model and actress Sarah Murdoch is the ambassador for and featured in the BONDS Invisitails 2011 campaign. The commercial features Murdoch and a group of dancers all prancing around in their undergarments to a catchy tune called Bom Bom Bom by Living Things. The choreographed dance takes place on a big,white stage with a big set of stairs and pretty, pink curtains hanging against the back wall.
What is nice about the BONDS Invisitails 2011 campaign is that it uses women of all shapes and sizes. The dancers are all between the ages of 23 and 46. The Invisitails underwear are specially marketed to women within those age ranges and are made from a unique fabric that makes them look invisible under clothes.
Why This Trend Is Growing
- Body Positivity in Advertising
- The BONDS Invisitails 2011 campaign promotes body positivity by featuring women of all shapes and sizes in their advertisements.
- Inclusive Marketing
- The use of dancers of different ages in the BONDS Invisitails 2011 campaign showcases the trend towards inclusive marketing and targeting a diverse audience.
- Invisible Apparel
- The unique fabric used in the Invisitails underwear presents a disruptive innovation opportunity for the apparel industry to create invisible undergarments.
Industries Being Reshaped
- Fashion
- The BONDS Invisitails 2011 campaign demonstrates the potential for disruptive marketing strategies in the fashion industry.
- Advertising
- The use of diverse models and catchy music in the BONDS Invisitails 2011 campaign highlights the potential for disruptive advertising techniques in the industry.
- Textile Manufacturing
- The development of a unique fabric for the Invisitails underwear represents a disruptive innovation opportunity for the textile manufacturing industry to create new, invisible apparel.
