Subway ad spaces are pretty ideal for grabbing the attention of a captive audience, since advertisements at least provide something interesting to look at when there’s limited Wi-Fi and the dreaded possibility of having to make eye contact with strangers.
Some subway stations have begun to integrate digital advertisements and some brands like Apoteket have even gone to the extent of making the ads responsive to their surroundings.
In addition to poster-like ads, subway performances are also quite popular, since they provide a form of entertainment and usually cause people to whip out their phones and record them. A brilliant example such a subway stunt is one by the International Culinary School, which had a model loudly tout a Chanel bag onto a subway car and then sit down to take a bite out of the edible cake purse.
38 Innovative Subway Ad Campaigns
38
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
37
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
36
LEGO Subway Stations
This LEGO Subway Station in Milan was Replicated for Promotion
35
Interactive Transit Campaigns
Beer Can Subway Ads in Tehran Use Mugs as Safety Handles
34
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
33
Digital Subway Libraries
New York Commuters Tap into the Digital Subway Library for Free Reads
32
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
31
Literal Violent Subway Ads
Jon Burgerman Adds Some Blood and Gore to These Subway Ads
30
Playground Slide Escalators
My Volkswagen's 'The Slide' Makes Commuting a Fun Ride
29
Pantless Marketing Campaigns
The Reebok No Pants Day Ad Shows Off Proud Bottoms
28
Vintage Subway Ads
Using Old London Underground Campaigns to Inspire New Creativity
27
Endearing Urban Transit Ads
These DDB Milan Transit Ads are Adorably Engaging
26
Dedicated Ex-Boyfriend Blogs
'This is How You Win Her Back' is a Boy's Attempt at Saying Sorry
25
Subway Station Name Changes
The Torontoist Pokes Fun at the Possible TTC Subway Stop Naming Rights
24
QR Scanned Shopping
The P & G Virtual Drugstores Open in Prague Subway Stations
23
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
22
Harsh Commuter Campaigns
The Rethink 'Ceiling Mirror' Targets Bald Passengers
21
Cake Frosting Subway Art
Bettina Banayan is a Culinary Art Student Who Frosts Cakes for Strangers
20
Toy Brick Subway Maps
A Series of LEGO Maps for the London Underground are Made Entirely of Toys
19
Subway-Crashing Cows
'Join the MOOvement' Proves that Cows are People Too
18
Live Action Zombie Campaigns
This Walking Dead Exhibit Will Make Your Skin Crawl
17
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
16
Interactive Subway Stunts
This Stunt Added Some Fun to the Routines of NYC Subway Conductors
15
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
14
Bookworm Rap Battles
‘B*tches in Bookshops' Parody Based on Jay Z and Kanye West's Hit
13
Rapid Commuter Sculptures
Peter Bulow Uses New York City Subways As His Personal Art Studio
12
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
11
Trashy Television-Tricking Ads
New York PBS Station Thirteen is Based on the Fact that Reality Suc
10
Hipster Pop-Up Newsstands
This Newsstand Pop-Up Business Supports Independent Publications
9
Commuting Carnival Can Campaigns
The Beer Turnstile Ensured Partygoers Returned Home Safely
8
Viral Running Man Videos
Subway Running Sneakily Spreads the Word About Ray-Bans
7
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
6
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
5
Singles-Only Subway Cars
Prague Hopes to Reduce Peoples' Difficulty Dating with 'Love Carriages'
4
Train Ride Soundtracks
Gatwick Express Offers a Musical Interpretation of Your Trip
3
Crocheted Public Transit
The L Train Yarn Bomb by London Kaye Takes a Valentine's Day Theme
2
Public Transit Choreography
Hip Hop on the Undergroud Becomes Expressively Soulful Subway Ballet
1
Exposing Subway Projects
The Toronto ‘Confessions Underground’ Development is Liberati
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Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Rejuvenated Chinese Train Stations
MAD Architects Breathed New Life Into a Century-Old Station
Footlong Snack Bags
Subway Created Sidekick Safes to Securely Store Its Footlong Snacks
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Miniature Sub Sandwiches
The World's Smallest Sub by Subway Marks a New Menu Addition
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Globally Inspired Sandwich Menus
Subway Canada Has Introduced Four New Globally Inspired Subs
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Creme Egg Sandwiches
Subway and Cadbury Created a SubMelt with Cadbury Creme Egg
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Footlong Potato Chips
The BAKED Lay's Footlong at Subway Has a Crispy, Crunchy Layer
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
QSR Sandwich Sauce Ranges
Subway Sauces Bring the Brand's Condiments to the Kitchen
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Fast Food EV Chargers
Subway is Partnering with GenZ EV Solutions on Subway Oasis Charging Parks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Inflation-Fighting Mini Subs
Subway Just Added a New 3-Inch Mini Sub Option in Pakistan
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Book Vending Machines
This Book Vending Machine Inspires Readers at Exeter St Davids Station
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Canada-Themed Sandwich Menus
Subway Canada Has Added a New Canuck Classic Sandwich
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Cheesy Rolled Bread Snacks
Subway Footlong Dippers Use the Brand's New Lavash Bread
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
Plant-Based QSR Sandwiches
Subway® Reveals its New Plant-Based Sub, the Plant Picante
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Canadian QSR Cookie Releases
Subway® Canada Recently Announced the Launch of the Footlong Cookie
Underwater Bicycle Parking Garages
Wurk's Submerged Garage is Next to Amsterdam's Central Station
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Esports Sandwich Sponsors
100 Thieves Introduces a Subway Partnership for the LCS Summer Split
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Shareable Appetizer Buckets
Subway Debuted Pigs in Blankets Sharing Bucket for the Holidays
Mother's Day Sandwich Promotions
This Subway Mother’s Day Promotion Rewards Gift Givers
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Smoky BBQ-Inspired Sandwiches
Subway The Smokehouse Edition Sandwiches Come in Three Options
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Saucy Teriyaki Sub Sandwiches
Subway Has a New Teriyaki Blitz Sub Made with Marinated Steak
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Footlong Snack Collections
Subway's Sidekicks Build on the Success of the Footlong Cookie
Rebuilt Historic Train Stations
MAD Introduces the Train Station in the Forest in China
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Crunchy Teriyaki Sub Sandwiches
The Subway Canada Teriyaki Crunch Sandwiches Come in Two Varieties
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Middle Eastern Cuisine-Inspired Wraps
These New Subway Wraps are Made with Lavash-Style Flatbread
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Subway Pizza Deliveries
Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Branded Math Challenges
Subway® Canada's Math Challenge Helps Basketball Fans Win Big
Freshly Sliced QSR Meats
Subway Sliced Deli Meats are Arriving to Elevate the Diner Experience
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Name-Based Sandwich Campaigns
The Firehouse Subs Name Of The Day Promotion Rewards Customers
Premium QSR Deli Sandwiches
Subway Introduces the New 'Deli Heroes' Sub Collection
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Pizza-Inspired Submarine Sandwiches
Blimpie Pizza Subs Come in Two Varieties
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet
Convenience Retailer Ciabatta Sandwiches
Wawa Ciabatta Sandwiches Come in Five Varieties
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic