With the thousands of different advertisements we see each and every single day, it takes something truly inventive and unique to catch our attention, and these shocking billboard ads are some great examples of marketing techniques taken to the extreme.
Gone are the days when companies marketed their products by simply showcasing an image of it in a commercial or print ad. Nowadays ad agencies have to create more of a concept and message behind a product or idea in order to catch the attention of those passing by. From suggestive TV show ads to controversial animal testing billboards, these shocking campaign tactics are meant to engage the viewer and make them take a minute to stop and look at this piece of advertisement.
While you may disagree with a few of these often vulgar marketing tactics, there's no question that these billboard ads will certainly catch your attention when you walk by.
34 Shocking Billboard Ads
From Hairy Stripper Billboards to People-Hanging Campaigns:
Tana Makmanee — May 31, 2013 — Marketing
33
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
32
Vandalized Billboard Branding
The Chill 'Les Man' Campaign Puts Hair on Your Chest
31
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
30
Disturbing Shockvertising
The Romanian Police Child Helpline Billboard for Child Violence
29
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
28
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
27
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
26
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
25
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
24
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
23
Unimpressed Large-Scale Ads
The Powder Mountain Resort Campaign Says Size Matters
22
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
21
Barely-Legible Ballet Ads
The Josip Kelava Ads for Australia's Melbourne Dance Company
20
Anti-Discriminatory Adverts
Ads for Martin Luther King Jr. Day Remind Us of His Triumph
19
Badass Soccer Ads
Portland Timbers Billboards Prove There's "No Pity in Rose City"
18
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
17
Winged Rodent Translators
The Bat Billboard Transliterates Bat Talk in Real Time
16
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
15
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
14
Suggestive Show Ads
The New Vampire Diaries Billboards Urge Fans to "Catch VD"
13
Out-of-Reach Awareness Billboards
The Salvation Army 'The Dignity Project' Campaign is Poignant
12
Convertible-Making PSAs
Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
11
Trash-Talking Ambient Advertising
Kvallspressen Impact Suggests an Alternative Marketing Method
10
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
9
Legislative Loophole Art
The GE Gallery Graffiti Art in Sao Paolo Gets Around Red Tape
8
Banned Bobby Billboards
The Controversial New Zealand Police Recruitment Advertisement
7
Reflective Auto Ads
This BMW Advertisement by 'Serviceplan' Doubles the Attention
6
Hairy Stripper Billboards
Interbest Promotes Free Space With Scantily Clad Subjects
5
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
4
Singed Sauce Ads
The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See
3
Cheeky Cancer Ads
The Colorectal Cancer Association of Canada Bus Ad Gets Straight to the Point
2
Dirty Billoard Ads
Advertising Agency JWT Makes Soiled Artwork
1
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Stunningly Bold Mirror Designs
The Aesthetic of Hogai’s Mirrors is Eye-Catching
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Actress-Starring Liqueur Commercials
This Cointreau Aubrey Plaza Campaign Celebrates the Margarita
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
80s Horror-Inspired Apparel
WACKO MARIA Launches Apparel Inspired by Hollywood Chainsaw Hookers
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business