The message communicated by the Powder Mountain Resort campaign is a plain one -- apparently it is one enormous hill! Designed by the Super Top Secret advertising agency, these simplistic prints try to convey the immense scale of these ski slopes, as the alpine region outsizes the pyramids of Giza, the Great Wall of China and Europe.
Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon.
The Powder Mountain Resort Campaign Says Size Matters
Amelia Roblin — January 31, 2011 — Marketing
References: powdermountain & adsoftheworld