When it comes to catching a viewer's attention, going outside the bounds of what is socially acceptable is often necessary to make an impression, and these scandalous ad techniques are definitely making a statement with their bold and often sensual themes.
With the amount of advertisements that people see both on television and outdoors, messages and commercials are easily forgotten and dismissed. That's why opting to create an ad with shockingly outrageous aspects such as over-sexualized images and revealing poses can serve as a unique element to draw in new consumers. From suggestive alcohol ads to steamy denim prints, these scandalous ad techniques are sure to leave viewers shocked by the use of strong sexual themes.
Whether you agree with these risque marketing tactics or not, there's no denying that these scandalous techniques are aspects that will surely grab your attention.
45 Scandalous Ad Techniques
45
Hipster Advertising
The Men's 2011 American Apparel Ad Keeps it Clean This Time
44
Hot Hipster Bodywear Lookbooks
Sultry Bathing Suits in the new American Apparel SS 2011 Collection
43
Sassy Punk Denim Ads
The Juicy Jeans by Juicy Couture Fall 2013 Campaign Stars Behati Prinsloo
42
Suggestively Sexy Lookbooks
Friend of Mine 'Other Side of Love' Collection by Akila Berjaoui
41
Sci-Fi Foliage-Filled Campaigns
The Duvetica Spring Summer 2013 Melds Fashion with Fantasy
40
Risque Comic-Inspired Ads
The Diesel 'Only the Brave' Print Ads Heat Up
39
Sexy Animals to Sell Jeans
Ichi's Be The Babe Among Animals Ads
38
Sultry Shoe Lookbooks
The Umbro 1350 Lookbook Blends Sensuality and Style
37
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
36
Weightlifting Biker Babes
The Drykorn Spring Summer 2010 Ads Make Working Out Look Hot
35
Leggy Car Rental Ads
Long Limbed Models and Elite Promise to Get You ‘There' Faster
34
Sultry Bicycle Campaigns
The Armani Jeans Justin Anderson ad is Alluring Athletic
33
Pirate Queen Fashion
Helena Christensen For Agent Provocateur
32
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
31
Fashionable Special Effects Commercials
Levi's (Live Unbuttoned)
30
Steamy Denim Ads
Calvin Klein Jeans Spring 2010 Campaign Stars Eva Mendes and Jamie Dornan
29
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
28
Flamboyant Parenting Ads
Sexy Advertisements Bring in Attention to 'Parenting 101'
27
Sultry Jewelry Shoots
Andrea Klarin Jewelry Shoot for Figaro Shows Simplicity is Key
26
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
25
Scandalous Shaving Ads
Babyliss Men Shaver Poster Pushes Grooming Etiquette for Make-Out Sessions
24
Seductive Victorian Fashion Ads
The Chanel Resort 2013 Campaign Stars a Sultry Cara Delevingne
23
Richly Sultry Fashion Ads
Gucci Pre-Fall 2012 Campaign is Glamorously Seductive
22
Scandalous Ladylike Campaigns
The Phoenix Keating SS12/13 Ads Combine Sensuality With Elegance
21
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
20
Soccer Star Models
Samsung Ads Blend Risque With Talent
19
Vitruviashion Campaigns
YSL and Christy Turlington Channel Leonardo da Vinci for Fall-Winter 2009
18
Billie Jean-Inspired Ads
Light-Up Dance Floors in the Sultry Armani Exchange Holiday 2009 Campaign
17
Soft Skin-Revealing Ads
The Emporio Armani SS12 Campaign Once Again Stars a Sultry Rihanna
16
Sensualvertising Yoga Jeans
Second Clothing ‘Feel Good, Real Good' Celebrates Curves
15
Sultry Denim Campaigns
The Calvin Klein Fall 2012 Jean Line Features Steamy Lara Stone
14
Ferocious Footwear Fashion
The Jimmy Choo Fall 2011 Campaign Stars Raquel Zimmermann
13
Suggestive Alcohol Ads
The V2O Pure Grain Vodka Campaign is a Sensual Celebration
12
Passionate Pirate Ads
The Marisa Miller 'Captain Morgan Rum' TV Spot Will Fight to the Death
11
Peeping Tom Backfire Ads
The Samsung Smart TV Commercials Feature Angela Bellotte
10
Supermodels for Cell Phones
Adriana Lima Strips for Samsung
9
Risque Royalty-Inspired Advertising
This Project Runway Ad Stripped Down Its Models
8
Charitable Groping Ads
The Breast Cancer Alliance Takes a Risque Advertising Route
7
Scandalous Morphing Ink Ads
Ads for Ecofill Ink Cartridges Remove Color to Reverse Innocent Scenes
6
Lippalicious Commercials
Baileys "Listen To Your Lips"
5
Marketing 100 Calories
Cadbury Thins: Stapler, Panties, Blemish
4
Stripping Tennis Star Ads
Rafael Nadal for Armani Video is Complete with Body-Baring Scenes
3
Burlesque Burger Campaigns
The Nando's Little Hotties Ads are Sassy
2
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
1
Soaking Wet Commercials
The Chad White Joop! Splash Fragrance Campaign is Rock Solid
Related Ideas
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sneaker-Inspired Slide Sandals
The New Adidas adiFOM Adilette Slides Have a Covered Toe
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Vibrant Distressed Shoe Silhouettes
Converse and ADER ERROR Launched a Second Collaborative Drop
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Medical Boot-Representing Footwear
Rick Owens Continues to Grab Attention with the Walking Boot
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Bauhaus-Inspired Pattern Collections
Design En Rogue Architecture Recently Debuted Its New Line
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Narrative-Driven Fashion Lines
The Outlier by Willie Norris Spring/Summer 2024 Theme is ‘Escape’
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Fashion-Forward Active Sandals
Chloé x Teva Reimagines Iconic Footwear Silhouettes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Zipper-Adorned Lifestyle Sneakers
PHANTACi and PUMA Unveil the Zipper-Adorned PUMA Suede
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Stealthy Technical Sneaker Models
COMME des GARÇONS and Salomon Create a Special XT-6 Sneaker
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad