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The Breast Cancer Alliance Takes a Risque Advertising Route

The Breast Cancer Alliance has opted for a more risque television advertisement this time around. With the help of advertising agency Juniper Park based in Toronto, Canada and chief creative officers Alan Madill and Terry Drummond, this is one hilariously misleading spot. It may look like the boy is groping the girl beside him, but things are not always what they seem.

Presented by Rethink Breast Cancer, Breast Fest is the film festival that targets breast cancer and is definitely worth checking out.