The Phoenix Keating SS12/13 ad campaign is quite scandalous, for a lady, that is. First of all, there is one very erotic photo that captures this 'lady' in a full mesh outfit paired with a knotted rope harness that brings to mind a particular sexual appetite. Although the other outfits might be a lot more tame, there are some atypical accents that speak to her carnal desires. For instance, she dons long latex gloves with one outfit and a tight latex cap with another.
Shot by Sydney-based photographer Henryk Lobaczewski, the Phoenix Keating SS12/13 ad campaign truly captures the title of the collection, DE-SEX, beautifully. The designer says, "I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable."
Scandalous Ladylike Campaigns
More Stats +/-
Ghostly Elegant Editorials
Reflective Fashion Ads
Street-Chic Athletica Campaigns
Olympic-Inspired Makeup Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.