The Phoenix Keating SS12/13 ad campaign is quite scandalous, for a lady, that is. First of all, there is one very erotic photo that captures this 'lady' in a full mesh outfit paired with a knotted rope harness that brings to mind a particular sexual appetite. Although the other outfits might be a lot more tame, there are some atypical accents that speak to her carnal desires. For instance, she dons long latex gloves with one outfit and a tight latex cap with another.
Shot by Sydney-based photographer Henryk Lobaczewski, the Phoenix Keating SS12/13 ad campaign truly captures the title of the collection, DE-SEX, beautifully. The designer says, āIām taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable.ā
Key Themes Behind This Trend
- Scandalous Ladylike Fashion
- Opportunity for disruptive innovation in creating bold and empowering fashion that challenges traditional notions of femininity.
- Erotic Couture
- A space for disruptive innovation in designing clothing that blends high fashion and eroticism in unique ways.
- Latex Fusion
- Opportunity for disruptive innovation in creating versatile and bold fashion pieces that fuse latex with other fabrics.
Where This Applies
- Fashion
- The fashion industry can benefit from pushing boundaries and creating bold, sensual clothing that empowers women.
- Photography
- Innovative photographers can showcase fashion in provocative and empowering ways that challenge societal norms.
- Art and Design
- Bold and boundary-pushing art and design can inspire new fashion trends that empower women to embrace their sensuality.
