The Juicy Jeans by Juicy Couture Fall 2013 ad campaign is unsurprisingly sexy and sassy considering the brand in question. But this time around there is also a punk edge thrown into the mix. This is due in large part to the finishes and materials used for the denim. With some have a metallic finish, others have been studded while still more have been other rocker details.
These details are accentuated by Victoria's Secret model Behati Prinsloo's poses throughout the Juicy Jeans by Juicy Couture Fall 2013 ad campaign. Stepping in front of photographer Paola Kudacki's lens in studio, it almost looks as though she is dancing to a song in her head. The photoshoot was art directed by Roi elfassy and Ray Chang.
Why This Trend Is Growing
- Punk-style Apparel
- Opportunity for disruptive innovation in creating punk-influenced clothing lines and campaigns.
- Metallic Denim
- Opportunity for disruptive innovation in incorporating metallic finishes into denim apparel.
- Model-centric Campaigns
- Opportunity for disruptive innovation in using models as muses to create engaging and impactful ad campaigns.
Industries Being Reshaped
- Fashion
- Fashion industry can incorporate punk and metallic elements into their clothing lines and engage models as muses for campaigns.
- Advertising
- Advertising industry can use punk and metallic influences, and models as muses, to create memorable ad campaigns.
- Photography
- Photography industry can leverage punk and metallic influences, and models as muses, to create visually-striking fashion campaigns and photo shoots.
