‘Get there faster’ is the tagline of these scandalous car rental ads. Why do we say scandalous? Because that tagline is coupled with images of young women wearing a pantyhose that looks like a road, which leads to their private areas.
Granted that sex and cars often go hand-in-hand in the world of advertising, I think these ads could be a little bit less crude and vulgar.
The ads come from ad agency Publicis Prague, Czech Republic with photography by Adam Holý and art direction by Michal Gabriž. Štepán Zálešák is the one responsible for the copy.
Key Themes Behind This Trend
- Provocative Advertising
- There is an opportunity for brands to push boundaries and create attention-grabbing ads that challenge social norms.
- Controversial Marketing
- Brands can generate buzz and create a strong brand identity by incorporating controversial elements into their marketing campaigns.
- Creative Branding
- By thinking outside the box, brands can develop unique and memorable advertising strategies that set them apart from competitors.
Where This Applies
- Automotive
- There is an opportunity for car rental companies to disrupt the industry by using provocative advertising to target a younger demographic.
- Fashion
- Fashion brands can capitalize on controversial marketing by utilizing shock value to attract attention and create a strong brand identity.
- Advertising
- The advertising industry has the potential to innovate by embracing unique and creative approaches that challenge traditional advertising norms.
