‘Get there faster’ is the tagline of these scandalous car rental ads. Why do we say scandalous? Because that tagline is coupled with images of young women wearing a pantyhose that looks like a road, which leads to their private areas.
Granted that sex and cars often go hand-in-hand in the world of advertising, I think these ads could be a little bit less crude and vulgar.
The ads come from ad agency Publicis Prague, Czech Republic with photography by Adam Holý and art direction by Michal Gabriž. Štepán Zálešák is the one responsible for the copy.