The Chanel Resort 2013 campaign juxtaposes ladylike Victorian garbs with a seductive femme fatale character. Although this might seem somewhat jarring at first, there are a lot of iconic real life and literary characters that would fit these outfits perfectly from Marie Antoinette to Becky Sharp. Glamorous and slightly theatrical, the print ads show that the demure fashion propagated by such famous figures as Kate Middleton does not have to be stuffy and boring.
Shot by Karl Lagerfeld, the Chanel Resort 2013 campaign stars model and socialite Cara Delevingne. The British beauty showcases a style that combines the French Revolution with modern punk. Fun, pretty and utterly feminine, the looks will inspire many women to add some vintage spice to their wardrobes.
What Makes This Trend Stand Out
- Victorian-punk Hybrid Fashion
- Opportunity to create a line of clothing that fuses punk aesthetics with Victorian-inspired pieces to cater to a growing market of consumers who want to mix edge with elegance.
- Theatrical Fashion Ads
- Brands can explore the potential of creating ads that showcase dramatic fashion looks that tell a story and evoke emotion, rather than just featuring still models and products.
- Vintage-inspired Wardrobe Staples
- Creating a relaxed and cozy aesthetic for modern-day wardrobes by introducing vintage-inspired pieces like capes, high-waist vintage denim, and Victorian blouses to appeal to nostalgic and romantic consumers.
Sectors Adopting This
- Fashion Industry
- Opportunity for fashion brands to experiment with hybrid styles and offer more vintage-inspired wardrobe staples to cater to the consumer demand for personalized and unique styles.
- Advertising Industry
- Opportunity for advertising agencies to produce more theatrical and story-driven fashion ads that appeal to consumers' emotions and inspire them on a deeper level.
- Retail Industry
- Opportunity for retailers to incorporate vintage-inspired pieces and hybrid styles in their product offerings to cater to the increasing demand for unique and sustainable fashion choices among consumers.
