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Sultry Denim Campaigns

The Calvin Klein Fall 2012 Jean Line Features Steamy Lara Stone

— October 1, 2012 — Marketing
Lara Stone smizes a sultry stare in the new Calvin Klein Fall 2012 Jean Collection promotional campaign. Staring alongside tempestuous model eye candy Myles Crosby and Janis Ancens, the lot exudes tasteful sultry posing. With dimly lit photographs, the brand focuses on the sheen of the denim material as a focal point for the fall collection. The brand is heading in the direction of distressed and revamped jeans. Dark shades and gold tones are portrayed on the body of Lara Stone.

Glamorized distressed denim is the focus for the Calvin Klein Fall 2012 Jean Collection. With slim leg cuts to structured jean jackets and low rise denim, these features are the bases of the line.
Trend Themes
1. Glamorized Distressed Denim - The trend of revitalizing a traditional clothing item, such as distressed denim, such that it is both trendy and stylish could disrupt the fast-fashion industry and appeal to fashion-conscious millennials.
2. Sultry Model Campaigns - Using sultry models, such as Lara Stone, in promotional campaigns could disrupt the fashion industry by appealing to consumers who want to feel empowered and confident through the clothing they wear.
3. Emphasis on Denim Sheen - Highlighting the unique features of a traditional fabric, such as denim, in promotional campaigns could disrupt the textile industry and appeal to consumers who want to feel fashion-forward and trendy.
Industry Implications
1. Fashion - The fashion industry could take advantage of the trend of glamorizing distressed denim to create new product lines that are sustainable and ethical.
2. Textile - The textile industry could develop new techniques for highlighting the unique features of traditional fabrics, such as denim sheen, to appeal to fashion-conscious consumers.
3. Advertising - The advertising industry could focus on using sultry models, such as Lara Stone, in promotional campaigns to appeal to diverse consumer segments and increase brand awareness.
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