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Sultry Bicycle Campaigns

The Armani Jeans Justin Anderson ad is Alluring Athletic

— July 18, 2011 — Marketing
The old adage 'sex sells' has never been truer than in the Armani Jeans Justin Anderson commercial. The ad is the first in a trilogy directed by Justin Anderson, entitled "Bike," and features a series of gorgeous, young models preening, grinding, and polishing their fixed gear bicycles while wearing Armani Jeans.

The ad exudes the (not so) subtle sex appeal that sometimes helps a campaign move from traditional advertising to viral video status, but the Armani Jeans Justin Anderson ad will likely draw as many detractors as it does supporters for its odd combination of common hipster tropes and shameless sexual promotion.

The Armani Jeans Justin Anderson collaboration is another milestone in the rapidly rising career of the independent filmmaker. He has been nominated for the Young Directors award on Shots and his work has been showcased on Showstudio and Vogue.

Implications - One of the quickest ways a company can garner attention is by featuring advertising that is subtly sexually charged. By trumpeting their product's sex appeal without actually directly referencing it, the company shows an edgy sense of humor without being vulgar. The ad will attract attention from entertained consumers and those attracted to the company's brazen sensibilities.