Rustic branding is an artistic form of marketing that pays homage to an era where less was definitely seen as more.
The look and feel of a brand using the rustic theme is not as flashy as some aesthetics and showcases a more authentic appeal with a whole lot of grit. Typical cases of rustic branding incorporate wooden crates with text and pictures in a neutral color palette accented by one bold color. On occasion rustic branding can be crafted from recycled materials. The rustic look is usually well received because it gives off the appeal of dedicated production and a vintage allure that is very popular.
Rustic branding is great way to market goods from refreshing cocktails to skin care products and everything in between.
34 Examples of Rustic Branding
From Artisan Brew Branding to Perfume-Like Honey Packaging:
Malika Renee Butss — May 2, 2015 — Marketing
34
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
33
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
32
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
31
Old-Worldly Romantic Branding
This Rebranding Design is Simple, Whimsical and Rustic
30
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
29
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
28
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
27
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
26
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
25
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
24
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
23
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
22
Rustic Takeout Packaging
This Takeout Packaging Design Channels the Brand's Traditional Values
21
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
20
Earthy Snack Branding
This Healthy Foods Packaging Design is Rustic and Down-to-Earth
19
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
18
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
17
Provincial Pastry Packaging
This Rustic Pie Box Design is Charismatic and Typically Canadian
16
Eco-Friendly Food Packaging
Tina Jeler Creates Herb Labels are Biodegradable and All-Natural
15
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
14
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
13
Rustic Tea Cocktails
Amber Brew's Product Branding Boasts Vintage and Artisanal Elements
12
Soothing Rustic Tea Branding
The Siid Cha Packaging is Adorned with Warm Watercolor Designs
11
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
10
Illustrative Sauce Packaging
The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
9
Rustic Cookie Casing
The Pearlfisher Jovial Cookie Packaging is Down to Earth
8
Precious Pastel Packaging
This Redesign of Simple Works is Deliciously Soothing
7
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
6
Eco-Friendly Light Packaging
Hyunseo Design Creates a Recyclable Design
5
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
4
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
3
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
2
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
1
Humble Homey Packaging
Lemonies Estate Preserves Packaging Looks Beautifully Homemade
Related Ideas
Luxury Crossbody Bags
Heritage Brand Debuts the Ultra-Stylish Fyra Bag
Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Collaboration Laidback Boot Designs
The Todd Snyder x Clarks Originals Caravan Boot is Rustic
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Steampunk Aesthetic Espresso Makers
The Steampunk Espresso Machine Merges Design Aesthetics
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Rustic Wood-Fired Sauna Huts
The Iglusauna from Iglucraft Fits Up to Four People
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Versatile Modern Shelves
Rachael Heritage Designs the Minimalist Utility Shelf for WOUD
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Sporty Chic Watch Collections
Briston Boasts Timepieces That are Entirely Conceived in Paris
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Homely Office Spaces
Johan Sundberg Arkitektur Emphasizes Material Juxtaposition in This Design
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Coziness-Inspired Interior Design Brands
Ticking Stripe Design Embraces the Cottage Core Category
Nostalgic Outdoor Collections
Forét Released Its Fall/Winter 2023 Range and It is Timeless
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Retro Ready-to-Assemble Furniture
Ree Drummond's New Line Boasts her Signature Vintage Style
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Pared-Down Eco-Conscious Skincare Brands
French Farmacie Debuts in the Canadian Market Via Etiket
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Culture-Inspired Tableware Collections
Zara Home and Cabana Launch Bohemian-Inspired Tablewares
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Woody Unisex Fragrances
Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Rustic Vintage Transformed Barns
Lukas Lenherr Architektur Designs a New Wooden Barn in Mannedorf
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Innovative Plant-Based Food Brands
Black Sheep Foods Adds More Flavor to the Plant-Based Diet
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Chic Organic Basics
Organic Basics Prioritizes Sustainability and Ethical Sourcing
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
British Countryside-Inspired Collections
Pikol x Percival Launch a Cozy Rustic Fashion Collection
Reclaimed Brass Jewelry
Rocksbox Redefined Was Inspired by the Imperfect Beauty of Nature
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Classic Painting-Inspired Luxe Bottles
Guerlain's Iconic Bee Bottle is Revived in Artful New Ways
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Artistic Whiskey Branding
The Breckenridge PX Naranja Cask Finish Whiskey Has Sandra Fettingis Art
Minimalist Aluminum Furniture Collections
URBANCRAFT Debuts the Monochrome Basics Collection
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Single-Origin Spices
Burlap & Barrel is Building Equitable, Transparent & Traceable Supply Chains
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Artisanal Spring Accessories Campaigns
Wales Bonner Unveils its Artisanal Craft in a SS23 Look
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Rustic Recycled Wood Tables
The 'Primitive Structures' Table Design by Jongwon Lee is Stone-Like
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Industrial Architecture-Themed Installations
The Industrial Archaeology Series is Based on Design
Demolition-Free Home Renovation Decor
The Crate & Barrel Home Renovation Collection is Easy to Use
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Eco-Friendly Spirit Brands
Anytime's New ROC Spirits are Environmentally Responsible
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Intentionally Rustic Luggage Pieces
The Taylor Stitch Weekender Duffle Bag Has a Rich Color
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Stunning Sustainable Pottery Designs
Apapacho World Embraces Traditional Hand-building Techniques
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Authentic Vietnamese Spice Brands
Vân Vân is Authentic, Community-Centric, Educational & Stylish
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Hand-Painted EVOO Bottles
Lopes Antico Frantoio Boasts Hand-Painted Ceramic Organic EVOOs
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Gourmet Potato Pizzas
The Patata Rustica Pizza Features Seasoned Potatoes and Bacon
Rustic Metal Garden Planters
The Elevated Corten Steel Modular Raised Bed is Durably Designed
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Rustic Contemporary Bunkhouses
SHED Architecture & Design Unveil the Guemes Island Bunkhouse
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Restored 1900s Cabin Retreats
Bridgeton Studio Designs the Dawn Ranch in Guerneville
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Artisan-Style Bread Loaves
The Rustik Oven Sliced Sourdough Sandwich Loaves Come in Two Options
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule