These October 2019 social media trends range from sporty hashtag campaigns to AR grooming lenses.
While Ralph Lauren's Hashtag Challenge Campaign leveraged Gen Z-friendly social media platform TikTok to generate content during this year's US Open, Manscaped's 'Prevent Manscaping Accidents' campaign was shared on Snapchat with fun filters that showed consumers what could happen if they didn't use its grooming products.
Other October 2019 social media trends to note include Spotify's Headie One Instagram filter which promoted a new album release by the artist and the 'Howl' Chat App. The chat platform lets users chat with strangers anonymously, opting for an interactive and customizable avatar for those looking to interact virtually without showing their face. In addition, the platform is also compatible with iPhone X ensuring added personalization thanks to animation features.
Top 35 Social Media Trends in October
35
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
34
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
33
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
32
Album-Promoting AR Filters
Spotify Launched a Branded AR Effect on Instagram for Headie One
31
Social Experience Discovery Apps
The '721' App Helps Users Find Things to Do Nearby
30
Branded Halloween-Themed Drinks
MTN DEW Releases MTN DEW VooDew Ahead of the Spooky Holiday
29
Social Media Auditors
The Hypevertise Instagram Auditor Shows an Influencer's Marketing Potential
28
Interactive Social Media Advertising
Facebook Will Add More Interactive Ads on Its Platform
27
Anonymous Avatar Chat Apps
The 'Howl' Chat App Helps Users Meet New People Anonymously
26
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
25
Shoppable Instagram Services
'Instagrammy' Lets Followers Seamlessly Shop Affiliate Links
24
Social Media Business Tools
Facebook Has Added Business Tools for Messenger on Its Platform
23
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
22
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
21
Brain Computing Acquisitions
Facebook Recently Acquired the New Startup Named 'CTRL-Labs'
20
Multimedia Messaging Apps
The Skype Messaging App Will Now Have Multiple New Features
19
Social Media Video Streaming
The Facebook Lite App Will Now Be Able to Access Live Video Streaming
18
Social Media Engagement Tools
Facebook Adds Tools for Public Figures to Manage Interactions
17
Fashion-Specific Video Content Sites
YouTube Recently Launched a Dedicated Fashion Section
16
Social Media Video Tools
New Video Tools Were Added to Facebook to Help Creators and Broadcasters
15
Social Media 3D Photos
Snapchat Has Added a 3D Selfie on Its Platform for iPhone Users
14
Password Manager Apps
The Passlock App Securely Stores Your Passwords and Personal Information
13
Social Media Music Sharing
Users on Facebook Can Now Share 15-Second Clips of Spotify Content
12
Small-Scale Social Network Apps
Instagram is Internally Developing the Threads Messaging App
11
Visual Contact Management Apps
The Rememorate App Helps Users Remember People's Names
10
Kids Anti-Cyberbullying Apps
The BBC's Own It App Uses Technology to Improve Online Interactions
9
Cross Platform Dating Apps
Facebook Dating Launched in the US and will have Instagram Integration
8
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
7
Social Network-Branded Video Devices
The Facebook Portal TV Boasts Amazon Alexa and More
6
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
5
Social Network Skill Verifications
LinkedIn Added Multiple Skill Assessments to the Platform
4
Social Media Music Stories
Pandora App Users Can Now Share Music to an Instagram Story
3
Social Media App Tours
Snap Has Streamlined the Lens Studio App to Make It Easier for Creators
2
Social Media Reposting Apps
Tweeig 2.0 Lets You Repost a Tweet to Instagram as a Video
1
Social Media Alert Systems
Facebook Will Expand Its Local Alerts Capabilities Across the US
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Chaotic Grooming Games
Philips OneBlade Body Royale Blends Grooming and Gaming on Fortnite
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
GenAI Fashion Lenses
Gucci is the First Luxury House to Launch a Sponsored AI Lens on Snapchat
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Outfit Transformation Apps
Drippi Lets You Transform Friends' Outfits with Simple Photo Edits.
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Redefining Screen-Free Cameras
Camp Snap Arrives at Target as a Mindful Disconnection
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Social Media Insight Trackers
Memenome AI Tracks and Simplifies Tiktok Trends Using AI
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Parental AI Supervision Tools
Meta AI Insights Gives Parents Visibility into Teen Conversations
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Teen-Targeted Smartphone Models
The HMD X1 Offers Great Features with Parental Controls in Focus
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI Social Assistants
ReplyHunt Boosts Social Media Engagement With AI-Powered Prospect Replies
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Social Media Personality Analysis
My Insta Personality Generats Insights Into Instagram Profiles
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Photo Redaction Tools
Camouflage For iOS Lets Users Redact Faces Instantly With Emojis
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Search-Enhancing Drawing Tools
Google's New Lens Feature Allows for Easy Highlighting
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Hashtag Landing Pages
Hashtini Creates AI-Based Landing Pages For Your Hashtags
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features