These October 2019 social media trends range from sporty hashtag campaigns to AR grooming lenses.
While Ralph Lauren's Hashtag Challenge Campaign leveraged Gen Z-friendly social media platform TikTok to generate content during this year's US Open, Manscaped's 'Prevent Manscaping Accidents' campaign was shared on Snapchat with fun filters that showed consumers what could happen if they didn't use its grooming products.
Other October 2019 social media trends to note include Spotify's Headie One Instagram filter which promoted a new album release by the artist and the 'Howl' Chat App. The chat platform lets users chat with strangers anonymously, opting for an interactive and customizable avatar for those looking to interact virtually without showing their face. In addition, the platform is also compatible with iPhone X ensuring added personalization thanks to animation features.
Top 35 Social Media Trends in October
35
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
34
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
33
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
32
Album-Promoting AR Filters
Spotify Launched a Branded AR Effect on Instagram for Headie One
31
Social Experience Discovery Apps
The '721' App Helps Users Find Things to Do Nearby
30
Branded Halloween-Themed Drinks
MTN DEW Releases MTN DEW VooDew Ahead of the Spooky Holiday
29
Social Media Auditors
The Hypevertise Instagram Auditor Shows an Influencer's Marketing Potential
28
Interactive Social Media Advertising
Facebook Will Add More Interactive Ads on Its Platform
27
Anonymous Avatar Chat Apps
The 'Howl' Chat App Helps Users Meet New People Anonymously
26
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
25
Shoppable Instagram Services
'Instagrammy' Lets Followers Seamlessly Shop Affiliate Links
24
Social Media Business Tools
Facebook Has Added Business Tools for Messenger on Its Platform
23
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
22
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
21
Brain Computing Acquisitions
Facebook Recently Acquired the New Startup Named 'CTRL-Labs'
20
Multimedia Messaging Apps
The Skype Messaging App Will Now Have Multiple New Features
19
Social Media Video Streaming
The Facebook Lite App Will Now Be Able to Access Live Video Streaming
18
Social Media Engagement Tools
Facebook Adds Tools for Public Figures to Manage Interactions
17
Fashion-Specific Video Content Sites
YouTube Recently Launched a Dedicated Fashion Section
16
Social Media Video Tools
New Video Tools Were Added to Facebook to Help Creators and Broadcasters
15
Social Media 3D Photos
Snapchat Has Added a 3D Selfie on Its Platform for iPhone Users
14
Password Manager Apps
The Passlock App Securely Stores Your Passwords and Personal Information
13
Social Media Music Sharing
Users on Facebook Can Now Share 15-Second Clips of Spotify Content
12
Small-Scale Social Network Apps
Instagram is Internally Developing the Threads Messaging App
11
Visual Contact Management Apps
The Rememorate App Helps Users Remember People's Names
10
Kids Anti-Cyberbullying Apps
The BBC's Own It App Uses Technology to Improve Online Interactions
9
Cross Platform Dating Apps
Facebook Dating Launched in the US and will have Instagram Integration
8
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
7
Social Network-Branded Video Devices
The Facebook Portal TV Boasts Amazon Alexa and More
6
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
5
Social Network Skill Verifications
LinkedIn Added Multiple Skill Assessments to the Platform
4
Social Media Music Stories
Pandora App Users Can Now Share Music to an Instagram Story
3
Social Media App Tours
Snap Has Streamlined the Lens Studio App to Make It Easier for Creators
2
Social Media Reposting Apps
Tweeig 2.0 Lets You Repost a Tweet to Instagram as a Video
1
Social Media Alert Systems
Facebook Will Expand Its Local Alerts Capabilities Across the US
Related Ideas
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Transformative Skincare Campaigns
COSRX's #PrepPair TikTok Challenge Focuses on a Peptide Serum
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Imaginative Photo-Editing AI Tools
Facetune's YOUniverse Allows Users to Push Creative Boundaries
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
AI Hair Style Apps
TryHairStyles Allows Users Try a New Look Without the Risk
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Backed Shaving Products
Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Transparent AI Labels
TikTok Now Requires Users to Disclose Whether Their Content is AI-Generated
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Inclusive Custom Avatar Enhancements
Meta's Quest Avatars Get a Slew of More Inclusive Detail
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More