By looking to these October 2016 social media innovations, it's shown that an increasing number of brands, organizations and celebrity figures are seeing the value of appealing to consumers through easily accessible mediums.
In one recent example, Victoria Secret model Taylor Hill was able to promote a slew of makeup products by simply supplying her followers on Instagram with a quick tutorial via the 'Stories' feature. Not only did this allow her to market products in a more genuine way, but it also gave her fans a look into her exclusive everyday routine that they can appreciate. Meanwhile, a YouTube star named Casey Neistat documented his luxurious journey on a Emirates airplane after his seat was upgraded to first class -- which is valued at over $21,000.
Although the video blogger claims that his humorous documentation wasn't sponsored, it racked up millions of views and highlighted the airline's high-end features candidly. In other examples that can be found within this cluster of October 2016 social media innovations, brands take action to be inclusive of a wide range of influencers, create highly shareable campaigns and much more.
Top 40 Social Media Trends in October
From Quick Model-Made Makeup Tutorials to Safe Social Realms:
Riley von Niessen — Oct 29, 2016 — Marketing
40
Social Media Photography Booths
The Lightcase '#Flatlay' Makes a Popular Perspective a Cinch
39
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
38
Cosmopolitan Library Photos
Olivier Martel Savoie's Instagram Series Shows Different Libraries
37
Subway Ride Illustrations
The Instagram Page 'Subway Doodles' Makes Transport Look More Creative
36
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
35
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
34
Chromatic Social Media Sunglasses
The Snapchat Spectacles Enable POV Phone-Free Recording
33
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
32
Anti-Social Media Hunger Campaigns
The Delete to Feed Campaign Encourages Offline Interactions
31
Emoji Voting Websites
'Emoji Request' is a Way to Vote for New Unicode Characters
30
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
29
Intelligent Influencer Tools
Sapie Space Uses Machine Learning to Find Social Influencers
28
Amplified Event Apps
The Scripin Events App Uses Multimedia to Make Events More Interactive
27
Face-Replacing Emoji Bots
'Tweet Me 4 Moji' Replaces Faces in Pictures with Corresponding Emojis
26
Retro Emoji Apparel
This Korean Fashion Designer Released a Collection Centered Around Emojis
25
iPhone Photographer Apps
PhotoSesh Lite Lets NYC Users Hire a Professional iPhone Photographer
24
Social Media-Enhancing Chatbots
The Yala Bot Uses Machine Learning to Optimize Social Media Posts
23
Sellable Social Platforms
MostPop Makes Instagram More Sellable With Links That Redirect Traffic
22
Football Team Hashtag Emojis
The NFL and Twitter are Releasing Hashtags that Include Team Logos
21
Gleeful Messaging Apps
The +ONE App Was Created By Kevin McHale Of 'GLEE' Fame
20
Conversational Fashion Bots
Tommy Hilfiger’s TMY.GRL Messenger Chatbot Promotes Gigi Hadid's Line
19
Food-Ordering Chatbots
Domino's Pizza Can Now Be Purchased Through Facebook Messenger
18
Selfie Profile Verifications
The Bumble Dating App Has Begun Authenticating Profiles with Selfies
17
Minute Social Media Platforms
Camarilla Limits Social Sharing to Just 15 Friends at a Time
16
$21,000 Airplane Seats
Casey Neistat Documented His First Class Journey on an Emirates Airplane
15
Customizable Emoji Apps
The Amojee App Lets You Convert Selfies to Unique Emojis
14
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
13
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
12
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
11
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
10
Photo-Zooming Social Updates
Instragram is Now Allowing Its Users to Zoom in on Photos
9
Sci-Fi Social Media Buttons
Facebook's Star Trek Like Buttons are for the Series' 50th Anniversary
8
Fake Account Detection Algorithms
'FRAUDAR' Recognizes and Weeds Out Fake Social Media Accounts
7
Interactive Messaging Apps
The Amity App Allows For Immersive and Visual Communications
6
Social Media Backup Apps
'Kumbu' Enables Users to Save Photos and Organize Memories
5
Customizable Campus Event Apps
This App Ensures That Students Don't Miss Out On Campus Events
4
Sarcastic Twitter Bots
'Who's the idiot now?' Auto-Retweets a Common and Ironic Solecism
3
Safety-Geared Social Platforms
'PopJam' Is an App for Teens and Tweens with Photo Sharing and More
2
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
1
Troll-Filtering App Features
Instagram's 'Hide Inappropriate Comments' Blocks Negative Posts
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Short-Form Video Platforms
YouTube is Updating its 'Shorts' Service with New Monetization Options
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Revolutionary Social Media Platforms
BrandArmy Monetizes Content and Boost Influencer Incomes
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Socialite-Backed Comic Collections
Kylie Cosmetics Launches a Halloween-Ready Batman Collection
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
In-App Social Post Schedulers
Instagram Launches Its In-App Scheduling Tool for Professional Users
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More