These November 2018 social media trends range from viewer-rewarding livestreams to interactive story campaigns. While Facebook and game developer Blizzard Entertainment recently teamed up for a series of BlizzCon livestreams that will reward viewers with prizes like virtual event tickets, coupons and exclusive merchandise, M&M's launched an immersive ghost story campaign just in time for Halloween. The campaign consisted of a seven chapter story, with each new installment shared on social channels and plot lines voted on by viewers.
More examples to note include niche social networking platforms like 'Send Your Friends Art,' which allows users to transform their mobile photos into shareable artwork. The platform does not only help one create a photo-inspired art print but also turns it into a poster they can gift as well.
Snapchat's 'Snap Originals' channel announcement rounds off this list and speak to consumers' growing desire for non-traditional programming created in collaboration with their favorite online content makers.
Top 30 Social Media Trends in November
30
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
29
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
28
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
27
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
26
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
25
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
24
Location-Based Social Networks
The 'Around' Social Network Finds New Friends Nearby
23
Social Media Sushi Payments
Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts
22
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
21
Social Media-Focused Video Editing
Adobe's Premier Rush CC Offers Cloud-Based Video Editing
20
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
19
Blogger-Approved Travel Platforms
'GoHype' Lets Users Discover Locations from Their Fave Bloggers
18
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
17
Unified Social Management Platforms
'SinglePost' Streamlines Online Social Publishing and More
16
Scented QSR Stickers
Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers
15
User-Created Chat Stickers
WhatsApp Stickers are Now Available on the Popular Messaging App
14
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
13
Social Artwork-Sending Platforms
'Send Your Friends Art' Turns Your Photos into Personalized Art
12
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
11
Romantic Singer AR Proposals
Michael Buble Can Propose to Fans in AR Ahead of His London Gig
10
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
9
Social Calendar-Filling Apps
The 'Pingle' App Helps You Make the Most of Your Free Time
8
Cheerfully Sunny Beer Campaigns
Paying Tribute to the Sun, Sol's Campaign Outlines Brand Identity
7
Viewer-Rewarding Livestreams
Various BlizzCon Livestreams on Facebook Will Offer Prizes to Viewers
6
Video Chatting Voicemails
Houseparty's Facemail Feature Lets Users Send Short Videos to Friends
5
Socially Branded Video Screens
The Facebook 'Portal' Allows for Video Calls and More
4
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
3
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
2
Exclusive Chatbot Cars
The Renauly Captur Tokyo Edition Can Only Be Pre-Ordered on Social Media
1
Local Californian Business Ads
Facebook's Keep it Local Features San Diego's 'Loco' Businesses
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Personalized Gaming Experiences
Roblox Introduced 'Roblox Moments' for Capturing In-Game Content
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Social Media Subscription Services
The Instagram Plus Subscription Offers Users Exclusive Features
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Bingeable Branded Dramas
Crocs' Charmed to Meet You Tells a Story Around Jibbitz Charms
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Frozen Yogurt Anniversary Campaigns
TCBY The Original Social Network Campaign Celebrates 45 Years
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Automated Content Management
BrandGhost Automates Social Media Scheduling And Content Remixing
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Accessible Video Podcasts
Spotify Eases Partner Program Requirements For Video Creators
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Cross-Platform Search Analytics
Google Tracks Instagram and TikTok Search Performance
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Photo Ranking Social Apps
Relevant Charts Lets Users Compete To Rank Their Photos Worldwide
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Book Discovery Platforms
Book Chat Noir Connects Readers Through Recommendations And Community
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Collectible Social Communities
Mantel Builds A Social Network For Sharing Stories And Collections
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Prediction Market Integrations
Polymarket and Parti.com Embedded Live Trading Into Livestreams
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Personalized News Feeds
Moodscroll Curates News Based on Your Mood and Preferences
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family