These November 2018 social media trends range from viewer-rewarding livestreams to interactive story campaigns. While Facebook and game developer Blizzard Entertainment recently teamed up for a series of BlizzCon livestreams that will reward viewers with prizes like virtual event tickets, coupons and exclusive merchandise, M&M's launched an immersive ghost story campaign just in time for Halloween. The campaign consisted of a seven chapter story, with each new installment shared on social channels and plot lines voted on by viewers.
More examples to note include niche social networking platforms like 'Send Your Friends Art,' which allows users to transform their mobile photos into shareable artwork. The platform does not only help one create a photo-inspired art print but also turns it into a poster they can gift as well.
Snapchat's 'Snap Originals' channel announcement rounds off this list and speak to consumers' growing desire for non-traditional programming created in collaboration with their favorite online content makers.
Top 30 Social Media Trends in November
30
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
29
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
28
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
27
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
26
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
25
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
24
Location-Based Social Networks
The 'Around' Social Network Finds New Friends Nearby
23
Social Media Sushi Payments
Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts
22
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
21
Social Media-Focused Video Editing
Adobe's Premier Rush CC Offers Cloud-Based Video Editing
20
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
19
Blogger-Approved Travel Platforms
'GoHype' Lets Users Discover Locations from Their Fave Bloggers
18
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
17
Unified Social Management Platforms
'SinglePost' Streamlines Online Social Publishing and More
16
Scented QSR Stickers
Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers
15
User-Created Chat Stickers
WhatsApp Stickers are Now Available on the Popular Messaging App
14
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
13
Social Artwork-Sending Platforms
'Send Your Friends Art' Turns Your Photos into Personalized Art
12
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
11
Romantic Singer AR Proposals
Michael Buble Can Propose to Fans in AR Ahead of His London Gig
10
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
9
Social Calendar-Filling Apps
The 'Pingle' App Helps You Make the Most of Your Free Time
8
Cheerfully Sunny Beer Campaigns
Paying Tribute to the Sun, Sol's Campaign Outlines Brand Identity
7
Viewer-Rewarding Livestreams
Various BlizzCon Livestreams on Facebook Will Offer Prizes to Viewers
6
Video Chatting Voicemails
Houseparty's Facemail Feature Lets Users Send Short Videos to Friends
5
Socially Branded Video Screens
The Facebook 'Portal' Allows for Video Calls and More
4
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
3
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
2
Exclusive Chatbot Cars
The Renauly Captur Tokyo Edition Can Only Be Pre-Ordered on Social Media
1
Local Californian Business Ads
Facebook's Keep it Local Features San Diego's 'Loco' Businesses
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Personalized Gaming Experiences
Roblox Introduced 'Roblox Moments' for Capturing In-Game Content
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Premium Mobile Advertising Applications
Discord is Expanding its 'Video Quests' to Mobile
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Social Media Insight Trackers
Memenome AI Tracks and Simplifies Tiktok Trends Using AI
Generational Unity Candy Campaigns
The M&M's It’s More Fun Together Campaign Encourages Bonding
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Streaming Service Brainteaser Games
Netflix Puzzled Will Feature Show-Themed Puzzles
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI Social Content
Custom Craft Bot Curates and Shares Daily Content for Your X Account
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Halloween Gaming Experiences
The Sandbox Unveiled a Haunted Mansion Experience
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Automated Content Management
BrandGhost Automates Social Media Scheduling And Content Remixing
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Accessible Video Podcasts
Spotify Eases Partner Program Requirements For Video Creators
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Peruvian Streaming Platforms
Kick Marks a New Wave of Streaming for the Region
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Real-Time Monitoring Platforms
Notifier Finds Leads And Tracks Mentions Across Key Online Channels
Book Discovery Platforms
Book Chat Noir Connects Readers Through Recommendations And Community
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Collectible Social Communities
Mantel Builds A Social Network For Sharing Stories And Collections
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Mass Content Generation
PostMagic Generates Thousands Of AI-Powered Social Media Posts Fast
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Prediction Market Integrations
Polymarket and Parti.com Embedded Live Trading Into Livestreams
Personalized News Feeds
Moodscroll Curates News Based on Your Mood and Preferences
Interest-Based Social Networking
Phnk Sparks Real Friendships Through Shared Interests and Chat
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms