These November 2018 social media trends range from viewer-rewarding livestreams to interactive story campaigns. While Facebook and game developer Blizzard Entertainment recently teamed up for a series of BlizzCon livestreams that will reward viewers with prizes like virtual event tickets, coupons and exclusive merchandise, M&M's launched an immersive ghost story campaign just in time for Halloween. The campaign consisted of a seven chapter story, with each new installment shared on social channels and plot lines voted on by viewers.
More examples to note include niche social networking platforms like 'Send Your Friends Art,' which allows users to transform their mobile photos into shareable artwork. The platform does not only help one create a photo-inspired art print but also turns it into a poster they can gift as well.
Snapchat's 'Snap Originals' channel announcement rounds off this list and speak to consumers' growing desire for non-traditional programming created in collaboration with their favorite online content makers.
Top 30 Social Media Trends in November
30
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
29
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
28
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
27
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
26
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
25
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
24
Location-Based Social Networks
The 'Around' Social Network Finds New Friends Nearby
23
Social Media Sushi Payments
Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts
22
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
21
Social Media-Focused Video Editing
Adobe's Premier Rush CC Offers Cloud-Based Video Editing
20
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
19
Blogger-Approved Travel Platforms
'GoHype' Lets Users Discover Locations from Their Fave Bloggers
18
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
17
Unified Social Management Platforms
'SinglePost' Streamlines Online Social Publishing and More
16
Scented QSR Stickers
Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers
15
User-Created Chat Stickers
WhatsApp Stickers are Now Available on the Popular Messaging App
14
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
13
Social Artwork-Sending Platforms
'Send Your Friends Art' Turns Your Photos into Personalized Art
12
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
11
Romantic Singer AR Proposals
Michael Buble Can Propose to Fans in AR Ahead of His London Gig
10
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
9
Social Calendar-Filling Apps
The 'Pingle' App Helps You Make the Most of Your Free Time
8
Cheerfully Sunny Beer Campaigns
Paying Tribute to the Sun, Sol's Campaign Outlines Brand Identity
7
Viewer-Rewarding Livestreams
Various BlizzCon Livestreams on Facebook Will Offer Prizes to Viewers
6
Video Chatting Voicemails
Houseparty's Facemail Feature Lets Users Send Short Videos to Friends
5
Socially Branded Video Screens
The Facebook 'Portal' Allows for Video Calls and More
4
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
3
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
2
Exclusive Chatbot Cars
The Renauly Captur Tokyo Edition Can Only Be Pre-Ordered on Social Media
1
Local Californian Business Ads
Facebook's Keep it Local Features San Diego's 'Loco' Businesses
Related Ideas
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Metaverse Thanksgiving Parades
Macy’s is Holding a Virtual Thanksgiving Day Parade
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Multi-Service Streaming Apps
YouTube Adds New Streaming Services Onto the Platform’s Application
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Social Media Giveaway Tools
Facebook Comment Picker Streamlines Selection and Boosts Engagement
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Open-Source Live-Stream Websites
Twitch Competitor Glimesh Launches its Official Mobile App
Interactive Social App Networks
Substack Adds a New Chat Feature to Encourage Socializing
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Experiential Streamed Quick Trivia
Netflix to Launch its New Collaborative Triviaverse Experience
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space