The New York Marathon has attracted quite the crowd this year, from athletes to celebrities like Ryan Reynolds and Howard Stern’s wife, Beth Ostrosky.
The event actually attracts quite the VIP following, from spectators to runners; last year, Katie Holmes also took part running in the New York Marathon... this year there was also a fake Borat, as spotted by Perez Hilton!
The 2008 NYC Marathon was won by Paula Radcliffe, her third win in the competition, an an incredible feat just months after participating in the Beijing Olympics.
The slideshow below highlights some of the top running gear for New York Marathon participants, from self-cooling jackets to fitness shoes and GPS pedometers.
My NYC Marathon must-have? Ryan Reynolds as my running buddy (sorry Scarlett!)
32 Running Innovations
29
Controversial Support Bra Ad
Running Free
28
Slimming Fitness Sandals
FitFlops
27
Nike + iPod Sport Kit
Track Your Performance while you Groove
26
Shock Absorbing Underwear
Customizable Sports Bra
25
$24,000 Sneakers
Pure Gold Sport Shoes
24
Performance-Enhancing Olympic Gear II
Nike PreCool Vest
23
Wi-Fi Sneakers
A Step in the Right Direction
22
Wireless Timepiece For Athletes
Nike+ Amp Watch Monitors Runs
21
First Reverse Marathon
Flashmob Freak
20
Wearable Fitness Coaches
Nike+ 2008 (UPDATE)
19
Weightloss Shoes
Chung Shi Footwear
18
Fashion Shows in Olympic Stadiums
Flojo Tribute Fashion Show
17
Compose Music by Jogging
Toshiba Sportio Fitness Phone
16
Olympic Inpsired Shoes
Nike Clark Kents Bejing 2008 Sneakers
15
Fitness Phones
The Samsung FIT for Fitness Buffs
14
Collectable Olympic Sneakers
The 'Beijing' Collection by Nike
13
Co-Branded MP3 Basketball Sneakers
Zune Reebok Answer XI
12
Gmaps Pedometer
Let Google Track Your Run
11
Fitness-Focused Charities
One World Running
10
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
9
Ropeless Jump Rope
JumpSnap Counts Calories
8
Race Against a Million Others
Nike+ Human Race (With Free Apple Music)
7
Retro Runner Replica
Nike Air Max 1 Returns
6
Pimped-Out Pedometers
Putting Shine in Each Step
5
Power Eco Strollers
4Moms Origami Automatic Folding Stroller
4
Calculating Money Saved by Walking
The Taxi Walker Pedometer
3
Tech Fashion
NuMetrix Bra Measures Vital Signs
2
Fleeing as Advertising
Romanian International Marathon Ads
1
Clothes That Sense Muscle Movements
The ConText Project
Related Ideas
Featherweight Marathon Shoes
Adidas Adizero Adios Pro Evo 3 Pushes Sub-100g Racing Design
Empowering Ultra Marathon Collections
The North Face Unveils Its Flora Alpina Trail Running Kit
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Exclusive Alien Character Shoes
Brooks Running x runDisney Unveil the limited-edition Glycerin 22
Celebratory Footwear Capsules
The adidas X West NYC Capsule Honors 85 Years of Tip Top Shoes
Performance-Monitoring Running Shoes
The Kiprun Kipnext Connect Was Developed with Movmenta
Collaboration Streetwear Trail Runners
The Staple x Brooks Ghost Trail Was Made with Jeff Staple
Bold Collaborative Fashion Footwear
Maison Margiela Expands the Sprinters Collection
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Spring Trail Running Collections
Arc'teryx Released Its Spring Mountain Run Collection
Chic Camo-Patterned Road Sneakers
The Nike Vomero Premium Black Realtree Will Arrive This Holiday
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Performance Running Capsules
Song for the Mute x adidas Running SS26 Introduces The First Breath
Beginner-Friendly Running Smartwatches
The Garmin Forerunner 170 Offers Adaptive Training Plans
Inaugural Performance-Forward Running Shoes
OMM Debuts the Fell Shoe — Its First Foray in Footwear
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Pop-Up Recovery Shops
Nike’s Soup Shop in China Redefines Comfort Post-Run Experiences
Mind-Body Performance Footwear
Nike’s Running is Mental Shoes Come with an Incense Holder
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Carbon-Plated Trail Racing Sneakers
The Brooks Cascadia Elite Has DNA Gold Cushioning
Adaptive Inflatable Puffers
Nike Air Milano Jacket Inflates in 15 Seconds for Dynamic Warmth
Elite Marathon Racing Shoes
Adidas Launched Its Adizero Adios Pro Evo 3 at 97 Grams
Performance-Driven Footwear Collabs
The Bandit X ASICS Capsule Blends Performance and Art
Abrasion-Resistant Running Shoes
KEEN Taps into the Trail Running Category with 'SEEK'
Walking Performance Sneakers
Clarks Pace Rise Has Infinity Energy Capsules
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Dramatic Cinematic-Style Footwear Campaigns
New Balance Partners with Rosalía on a New Campaign
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Women's Race Medal Accessories
Nike Redesigned the After Dark Tour Medal as a Wearable Accessory
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Community Run Hub Activations
New Balance London Run House opens at Somerset House for marathon
Subtle City Racing Sneakers
The HOKA Rocket X 3 John Elliott Will Arrive for Race Season
Cheeky Marathon Swimmer Activations
This London Marathon Speedo Activation Encourages Swimming
Superior Ultramarathon Sneaker Designs
The Adidas Adizero Prime X Evo is Long Distance-Ready
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Adaptive Running Shoes
Adidas Supernova Rise 3 Adaptive is Built with Disabled Athletes
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Athlete Celebrity Campaigns
The Adidas Z.N.E. Collection Blends Teamwork with Off-Duty Versatility
Grunge-Influenced Running Apparel
Satisfy Running’s FW26 ‘High Country’ Boasts Technical Luxury
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Early-Morning Product Drops
PUMA's 5AM High Drops Rewards Runners During Training Season
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Athletic Brand Flagship Stores
Gymshark Launches its First US Flagship Store in Downtown NYC
High Visibility Activewear Ranges
The Ciele Nite Rite Capsule Features Six Pieces
Fitness Competitor-Approved Sneakers
R.A.D. Partners with CrossFit Competitor Danielle Brandon
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Co-Branded Marathon Series
Garmin Partners with Performance Drands for Its Marathon Series
Stylish Bright Digital Smartwatches
The Garmin Forerunner 970 is Detailed in Metallic Tones
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Nitrogen-Injected Trail Sneakers
The Rossignol Vezor Trail Running Shoe is Comfortable and Grippy
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Running Lifestyle Capsules
Bandit Run City Collection Honors the NYC Marathon an Immersive Pop-Up
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Marathon Supporter Survival Kits
The Uber Eats x Boots Supporter Survival Kit is an App Exclusive
Responsive Running Shoes
lululemon Split Shift Has a Rocker Shape and a ShiftFoam Midsole
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Subzero Performance Activewear Ranges
The Adidas CLIMAWARM SYSTEM Targets Elite Performance
Workwear-Inspired Runners
Saucony x Estudio Niksen Trainer 80 Uses Ripstop and Suede Construction
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Minimal Trail Unlined Footwear
TOKYO DESIGN STUDIO New Balance Presents New MT10Tv1 Models
Activewear-Branded Run Kits
The Lululemon x Runna Run Kit Celebrates the London Marathon 2026
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Luxurious Mixed-Use Hotel Concepts
Kimpton Era Midtown New York Opens in Manhattan
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Elite-Level Running Apps
Sir Mo Farah Has Debuted a New Performance Coaching App — URUNN
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
All-Inclusive Trail Running Retreats
Marathon Sports Boasts the Dirt Camp Experience
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Limited Edition Performance Socks
Courier Celebrates the Boston Marathon with a New Sock Release
Ultra-Slick Running Capsules
Bandit Running Has Unveiled Its Spring 2026 Collection
Marathon Runner Support Platforms
Xtep Supports Athletes with the PB Master Program
Performance Running Apparel
New Balance x Dover Street Market Capsule Has Head-To-Toe Race Kit
Audio Brand-Sponsored Marathons
Shokz is the Headphone Partner for the New York City Marathon
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Technical Running Apparel Collections
Ciele Athletics Calls Attention to Its Icon Collection
Chic Winter Athlete Kits
Ralph Lauren Debuted the Team USA Outfits for Milano Cortina 2026
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
Community-Focused Interactive Fitness Competition
R.A.D. Brings Back Acid Athletics
Performance Sneaker Campaigns
Balenciaga Radar Sneaker Campaign Features Katy Perry
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
London Marathon Pasta Parties
Puresport and Pastaio Soho are Offering a Free Meal
Interactive Job-Centric Campaigns
Marathon Tours & Travel Initiates The Coolest Job on Earth
Run-Up Pickup Windows
Smoothie King's Run-Thru Concept Helps Active Individuals Replenish
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Urban Runner Hubs
Seoul's Runner's Bases Add Value to Unused Subway Spaces
Marathon-Backing Smoothie Brands
Smoothie King is a Major Sponsor for Two Marathon Events
Collaboration Marathon Activewear
The New Balance TCS London Marathon Race Range is Available Now
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Alpine Basecamp Trains
The All Conditions Express Relaunches Nike's All Conditions Gear
Performance Running Footwear Models
PUMA Recently Introduced the Fast-R Nitro Elite 3
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Lofty Long-Distance Running Shoes
The Adidas Supernova Glide and Rise 3 Maximize Comfort
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Bandana-Inspired Collaborative Shoes
atmos Joins New Balance on the Bāṅdhnū 1000 Sneaker Model
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Nut Snack Race Sponsorships
Pip & Nut Signed on as a Sponsor for the Hackney Half Marathon
Collaborative Racing Headwear Ranges
New Era and 24 Hours of Le Mans Partnered for New Hats
Significant Horology Events
Watchtime New York is Running in October 2025
Approachable Race-Ready Sneakers
The HOKA Rocket X 3 Has a Dual-Density PEBA Foam Midsole
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Stealthy Technical Running Footwear
END. Creates a Special Mizuno Wave Rider 10 Sneaker
Social Running Activities
Olympian Meeting Partners with Running Mate to Elevate Its Conferences
Futuristic Heritage Runners
The GEL‑NYC 2055 Modernizes Running DNA into a Hybrid Lifestyle Shoe
Marathon-Inspired Multi-Day Endurance Events
WORK WEEK is Hosting an Event in Utah
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Compression-Focused Running Partnerships
2XU Announces a Three-Year Partnership with Motiv Sports
Decadent Bloody Mary Festivals
The Bloody Mary Festival is Running in NYC on March 21st
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Infrared Heated Fitness Studios
Yoga Joint Expands to New York City Under New Ownership
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
High-Profile Marathon Events
Tokyo Marathon Hosted the 2027 Abbott World Marathon
Athlete-Curated Outdoor Winter Collections
Outdoor Research Partners with Zoe Atkin
City-Wide Wellness Runs
The Exhibition Place Resolution Run Kickstarts the 2026 New Year
Community-Focused Hybrid Running Events
Runningman Blends Wellness Programs & Community Building
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Branded Limited-Capacity Endurance Events
Marathon Tours & Travel Debuts Amazon Marathon
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Charitable Virtual 5K Races
Awarenow Media Launched Because I Can Virtual 5K
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location