These new ads for the Romanian International Marathon show you that you don’t always have to run a marathon for a good cause, you can also run it to escape and get a way from your crazy life.
What kind of situations? The female runner is shown sprinting off a limousine with a fat old pig inside it. While the male runner is shown running away for his sanity away from an office full of mad men.
Created by Saatchi & Saatchi Bucharest, the campaign uses a tagline with the double meaning, "What are you running for/from?"
If you have something to run away from (who doesn’t?), and you’re in Romania (who is!), you can participate in the marathon on October 12, 2008.
Fleeing as Advertising
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