Nikes are now retro! The first Air Max Nike shoe was sold twenty years ago. Nike is celebrating by offering a retro replica of the Nike Air Max 1. Gray and teal trainer has all the details of the original. A must have for those who appreciate the classics.
Implications - Once a successful company has been around for a long enough period of time, they become a cultural icon rather than merely another business. As a result, the opportunity to market products that play to the nostalgia of consumers presents itself. Retroactive design holds a definite appeal to consumers that should not be underestimated or ignored.