Tanita Japan will soon debut the bejeweled FB-720-ZT line of pedometers for women who want to put a little more shine in their step.
The FB-720-ZT has a three-dimensional sensor and a seven-day memory to properly lock every step. Several jeweled styles means that anyone from kids to grandma could find them irresistible.
Implications - Jazzing up basic items such as pedometers give them an appeal like never before. Many girls cannot resist things set with pretty jewels. If given the option between a basic pedometer and a bedazzled one, almost every girl will pick the glittery one. This trend goes to show that a little dazzle can make an item go a long way.