Match made in heaven?
Nike and Ipod have teamed up to offer the Nike+iPod Sport Kit, which offers the ultimate workout and training session. Online software, allows you to keep track of your running performance and receive voice updates via your ipod during your race. A wireless sensor sits embedded in specific models of Nike trainers and transmits workout information - such as running pace, distance travelled, and calories burned - to your iPod Nano.
So, you choose your workout and custom playlist, put on your Nike trainers and via sensors get updates through your ipod on your speed, how many miles you have to go - how fast you ran etc. Then when you get home, you synch and can track and compare your progress as you train.
Plus, Apple will have a Nike Sport Music section on iTunes Music Store for downloading music mixes and other stuff.
Very very smart!
Track Your Performance while you Groove
1. Fitness Tracking Technology - Disruptive innovation opportunity: Develop advanced fitness tracking technology that can be embedded in various fitness apparel and accessories.
2. Connected Workout Devices - Disruptive innovation opportunity: Create workout devices that sync with smartphones or other wearable technology to provide real-time performance updates and personalized training recommendations.
3. Integrated Music and Fitness Apps - Disruptive innovation opportunity: Develop apps that integrate music streaming services with fitness tracking features, allowing users to create customized workout playlists and receive performance updates.
1. Fitness Wearables - Disruptive innovation opportunity: Design and manufacture fitness wearables that offer advanced tracking capabilities and seamless integration with smartphones and fitness apps.
2. Smartphone Accessories - Disruptive innovation opportunity: Create smartphone accessories that enable users to track their fitness activities and receive real-time performance updates while on the go.
3. Music Streaming Platforms - Disruptive innovation opportunity: Develop music streaming platforms that cater specifically to the fitness industry, offering curated workout playlists and integrated tracking features.