These multicultural marketing examples range from race-reversed politician ads to patriotic soda campaigns that make a powerful statement against racial prejudice. When appealing to a diverse demographic, brands are increasing their social awareness and are presenting their core values through the use of diversity-focused marketing strategies.
Whether focusing on stereotype-shattering themes or equality, successful companies are constantly changing the way they approach multicultural marketing. Some key examples from this list include Coca Cola's patriotic Super Bowl ad that features a hijab-clad woman who professes her love for her nation. The commercial embraces multiculturalism and rejects racial prejudice that plagues many Muslim Americans in the United States.
Other winning examples from this multicultural marketing list include the Berlitz Language Center's dual race campaign that features an African woman who opens her mouth to reveal an Asian man's face. The clever ad enforces the power of multiculturalism and illustrates the collaborative effort that goes into learning a new language.
In addition to the above, tech companies are appealing to a wider demographic while mobile app developers are creating niche phone features like iDiversicons' multicultural Emojis that feature icons of Arabic, Indian, Asian, African and Caucasian descent.
33 Examples of Multicultural Marketing
31
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
30
Vibrantly Happy Fashion Ads
The United Colors of Benetton Spring 2013 Campaign is Very Colorful
29
Elegant African Queen Campaigns
The Vlisco Hommage a l’Art Collection Celebrates Ethnic Prints
28
Creepy Double-Faced Ads
The Berlitz Language Center Campaign Promotes Flawless Foreign Speaking
27
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
26
Toothy Chewing Gum Packages
Happydent Complete's Special Collectors Edition is Creatively Clever
25
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
24
Multicultural Relay Ads
The Running Company Campaign is Colorful and Positive
23
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
22
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
21
Culturally Creative Denim Ads
The Diesel + Edun Campaign Celebrates African Performance Art
20
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
19
Globetrotting Phone Ads
The May 2011 Samasung Galaxy India Print Ads are Surreal and Cultural
18
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
17
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
16
Adventurous Multicultural Ads
Roadtrip by Jason Fialkov Shows You How to Have a Good Time
15
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
14
Latino Automotive Marketing
The Toyota Total Strategy Amps Up Marketing to Hispanics
13
Cross-Cultural Snack Ads
A Bollywood Dance Cheerfully Promotes Sanko Seika's Japanese Crackers
12
World-Changing Newspaper Ads
The Cape Argus Ad Campaign Shows How the Story Changes Within Hours
11
Cultural Chain Store Marketing
Wal-Mart Draws in the Hispanic Market with Univision Communications
10
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
9
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
8
African-Dancing Fashion Ads
Egg Films' Sunu Captures Daring Tourists Having Fun African Style
7
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
6
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
5
Mayhem-Causing Insurance Mascots
Allstate Targets a Hispanic Market with Mala Suerte
4
Tempting Tourism Ads
This Campaign Advertises All That Brazil Has to Offer Beyond the World Cup
3
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
2
Chromatic Olympic Logos
Rio 2016 Olympics Has an Enchanting Emblem to Represent a Colorful Country
1
Political Rap Parodies
Rock the Vote Asks You to Turn Out for What
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Mexico-Honoring Colorful Footwear
size? Joins adidas Originals on a Cinco de Mayo Series
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Korean Culture-Inspired Apparel
Bonchon Unveils Exclusive Shirts Celebrating AAPI Heritage Month
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Quizzing Language Apps
Multilingue is a Versatile Language-Learning App with Over 30 Languages
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic