Ranging from charitable social distancing games to volunteer grocery vouchers, the May 2020 social good trends showcase how brands across an array of industries have launched products and services aimed at supporting consumers during the challenging times of the COVID-19 pandemic.
One notable example is from razor company Gillette who recently converted two of its razor manufacturing plants to produce plastic face shields for medical workers — supplies that are desperately needed to keep these frontline workers safe while helping others. The brand was able to produced and donated 100,000 face shields to various hospital across the nation. In addition, online pharmacy Cabinet recently introduced a pay-what-you-can model to allow struggle consumers access to over-the-counter medicines as well as hand sanitizer at accessible price points.
The May 2020 social good trends showcase the importance of brand presence during times of uncertainty which will undoubtedly lead to brand awareness and long-term consumer retention.
40 Social Business Trends in May
41
Charitable Social Distancing Games
The Stay the Fuck Inside Game Encourages At-Home Fun
40
Free At-Home Digital Gyms
GoodLife Fitness Launched a New Digital Gym Called #GoodLifeAtHome
39
Organic Cloth Mask Productions
etee is Producing Cloth Masks to Donate to Frontline Workers
38
Locally-Sourced Subscription Boxes
The Pop Up Grocer Box Offers Snacks, Body Care, and More
37
Razor-Branded Face Shields
Gillette Produced & Donated 100,000 Face Shields to Healthcare Workers
36
Live-Streamed Horror Houses
The Dark Zone Network Will Live-stream the Conjuring House
35
Philanthropic Face Mask Initiatives
Bravado Debuted a Charitable, Multi-Artist Face Mask Platform
34
Virtual Fashion Show Premieres
Carine Roitfeld's Virtual Fashion Show Will Feature Kim Kardashian
33
Hotel-Branded Virtual Events
Marriott International Launched Engaging At-Home Experiences
32
Charitable Pandemic-Themed Socks
The Friday Sock's Coronavirus Socks Give to Canadian Food Banks
31
Quarantine-Promoting Apparel
Travelzoo and Peace Collective to Celebrate #HomeTodayTravelTomorrow
30
Social Distancing Bbq Ad
Oscar Mayer is Encouraging Social Distancing in a New Charitable Campaign
29
Charitable Virtual Happy Hours
Molson Canadian Launched a New Campaign to Support Local Bars
28
Video Game-Branded Distancing Campaigns
King & WHO Launched the #PlayApartTogether Campaign
27
Free At-Home Coloring Books
by robynblair Recently Unveiled Candy-Themed At-Home Coloring Sheets
26
Virtual Skincare Consultations
Lush Now Offers Personal Consultations for Consumers Over the Phone
25
Pandemic-Inspired Roadside Support
Porsche is Offering Roadside Assistance to Frontline Workers
24
Eco-Plastic Visor Donations
Canadian Brand Cascades Supplies Recycled Plastic for Medical Visors
23
Pay-What-You-Can Online Pharmacies
Online Pharmacy Cabinet is Helping Public Safety Amid Covid-19
22
Pandemic Anti-Domestic Violence Ads
The UK Says NO MORE Fight Domestic Violence Amid COVID-19
21
Volunteer Grocery Vouchers
Aldi Launched a Volunteer Voucher Initiative for Vulnerable Customers
20
Supermarket Food Surplus Donations
Publix to Buy Excess Food From Farmers to Give to Food Banks
19
Small Business Protection Groups
PayPal and Others Joined Financial COVID-19 Relief Efforts
18
Child-Perspective Pandemic Ads
Babyshop's 'A World We Deserve' Shows Kids Hopes Amid COVID-19
17
Student Laptop Donations
Google Donated Thousands of Chromebooks and Hotspots to Students
16
Free Language Learning Apps
Babbel is Offering Free Access to Its App for Students Amid COVID-19
15
Pandemic-Prompted Social Good Ads
Budweiser Revamped its Iconic 'Whassup Bud' Ad Amid COVID-19
14
Branded Hospitality-Facing Seminars
Fever-Tree Canada is Helping Out-of-Work Hospitality Employees
13
Charitable Beer-Branding Initiatives
Camden Town Brewery is Giving Back with its new Heroes Beer
12
Retrofitted Ventilator Deliveries
GM and Ventec Life Systems Delivered Units to Hospitals
11
Grocery-Branded Social Distancing Events
Northgate Market Launched the 'Stay at Home Solutions'
10
Livestream Virtual Tennis Matches
Facebook Gaming is Host a Celebrity Mario Tennis Aces Tournament
9
Affordable Pickup-and-Delivery Services
HeyBryan is Offering Discounted Pickup & Delivery Services
8
Branded Charitable Baking Donations
Good Dee’s Gives Back With New Healthy Food Offerings
7
Free Cross-Platform Music Apps
Roland's Zenbeats Is Giving Users Extensive Free Trails
6
Anti-Fake Pandemic News Apps
Rakuten Viber Teams up With WHO to fight COVID-19 Misinformation
5
Charitable Sleep Product Donations
Sleep Country Helps Canadians with a $1.5M Donation of Product
4
Alcohol-Branded Charitable Donations
Bacardi Pledged £1.5 Million Support for Bartenders in the UK
3
QSR-Branded Charitable Donations
Starbucks Canada Donates $1M to Help Canada’s Food Crisis
2
Charitable Hemp Balm Donations
Forest Remedies is Donating Soothing Balms to Healthcare Workers
1
Charitable Service Worker Donations
RDNC and Young Donate $400,000 to Support Bartenders & Servers
Related Ideas
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Holiday-Scented Cleaning Products
Grove Co. Launched a Festive Collection of Cleaning Products
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
DTC Health Product Deliveries
Gopuff Unveils Its New Health & Wellness Sub-Label, 'Goodnow'
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Virtual Fitting Room Experiences
be Retail Social's 'beDynamic' Joins Up with Get Cutie
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Bamboo Paper Product Expansions
The Good Roll Products are Arriving in the UK at Asda
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Beauty Shop Deliveries
Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Eatery-Backed Mental Health Counseling
Original ChopShop Inspires Guests to ‘Just Feel Good’
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Stay-at-Home Grocer Deals
Nisa 'The Big Deal' Features Pizza and Beer for a Night in
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value