May 2017 beverage trends reveal two standout themes – the "unicorn-inspired" or rainbow beverage trend that can be seen popping up in both artisanal and chain store spaces, as well as beverages that were designed to function as preventatives for various health-related concerns.
Starbucks' reveal of its limited-edition Unicorn Frappuccino recently hit the Internet by storm, but Starbucks is not the only brand that is jumping onto the rainbow trend. The multi-hued beverages are being developed by smaller brands as well, with one such example being The Good Sort's iced rainbow latte, which contains more health-focused ingredients like beetroot and turmeric.
Another trend that is on the rise can be seen in the form of beverages that were designed to function as preventatives. One such example is the Hangover Drink, which works to detofixy the body and can be consumed either before or after a night of drinking.
Top 45 Beverage Trends in May
46
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
45
On-the-Go Superfood Shots
KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
44
Bag-In-Box Water Packages
The AquaViBox Packages Water in a Box for Easy Dispensing
43
Isolated Micronutrient Vegetable Juices
Drink Your Veggies Offers a Healthy Alternative to Juices
42
Shakeable Beverage Powders
10th Avenue Tea's 'Dirty Matcha' Blends Instant Coffee and Matcha
41
Tranquil Tea Infuser Glasses
The 'Imbue' Tea Infuser Mug Ensures Optimal Brews and Portability
40
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
39
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
38
Energizing Cold Brew Shots
Harmonies Brew Makes Coffee Shots in Invigorating Flavors
37
Hydrating Fruit Beverages
WTRMLN WTR is Now Introducing BLNDS with Ginger, Lime and Cherry
36
Cappuccino Vape Juices
These New E Juices from Vapor4Life Have a Smooth Coffee Taste to Them
35
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
34
Authentic Non-GMO Bottled Teas
The New NESTEA Iced Tea Branding was Developed Through Insights
33
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
32
Hydration-Focused Kid Drinks
The Capri Sun Sports Drinks Have Lower Sugar and Electrolytes
31
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
30
Pre-Hangover Cure Beverages
The Hangover Drink Can be Drunk as a Precaution or for Relief
29
Non-Dairy Coconut Creamers
Wander Life Coconut Creamer Offers an Alternative to Dairy
28
Energizing Coffee Chews
Dry Brew Makes Coffee Chews for Mess-Free, On-the-Go Energy
27
Cold Brew Tea Hybrids
Stumptown and Slingshot Collaborated on a Cold Brew Coffee and Tea Hybrid
26
Non-Oxidizing Slow Juicers
The Ventray Masticating Juicer Preserves Living Nutrients
25
Coffee-Infused Maple Syrups
The Trees Knees Coffee Maple Syrup is Suitable for Food and Drinks
24
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
23
Bottled Butter Coffees
Picnik is Selling Its RTD Coffee Beverage in an On-the-Go Format
22
Coconut-Infused Hot Beverages
The CAcafe Coconut Tea and Coffee Supports a Healthy Lifestyle
21
Ready-to-Drink Craft Coffees
Illy's Bottled Blends are Both Delicious and Hormone-Free
20
Mint Leaf Coffee Blends
iamafoodblog's Mojito-Inspired Brew is Refreshingly Bold
19
Premium Instant Coffee Mixes
The Alpine Start Instant Coffee Packets Can be Prepared Hot or Cold
18
Energizing Tea Detox Programs
The Teami 30 Day Tea Detox Pack Helps Boost Metabolism and More
17
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
16
Beetroot Vinegar Drinks
This Drinking Vinegar for Health Blends Loganberry Vinegar & Beet Juice
15
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
14
Caribbean Candy-Inspired Coffees
The Starbucks Toasted Coconut Flavor Cold Brew Coffee is Robust
13
Baltic Fruit-Flavored Sodas
Gardu Muti Offers Sodas with No Artificial Flavors
12
Nitrogen-Infused Teas
Caveman Coffee Borrows Techniques from Coffee-Making for Its Cold Brew Teas
11
Tropical Cold Brew Coffees
These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker
10
Cactus Juice-Infused Sodas
The Mtn Dew Spiked Lemonade Has Crushed Lemons and Cane Sugar
9
Crumble-Topped Yogurt Drinks
The KFC Japan Krushers Aloe & Muscat is a Sweet Drink with Texture
8
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
7
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
6
Artisanal Weight Management Drinks
The Shrub Drinks Drinking Vinegars are Refreshingly Cleansing
5
Lightly Flavored Cold Brews
Secret Squirrel's Bottled Cold Brew Coffee Boasts Unique Flavors
4
Culinary-Inspired Probiotic Drinks
Wonder Drink's Trio of Flavors Celebrate Offbeat Food Pairings
3
Sugar-Free Decreased Caffeine Teas
The Honest Tea Unsweet Peach Ginger Tea is Decidedly Pure
2
Sustainable Swedish Coffees
Löfbergs' EKO Mörkrost Blend is Organic and Ethically Sourced
1
Easter Eggnog Beverages
Promised Land's Holiday Eggnog Drink is a Limited-Time Spring Release
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Color-Changing Hot Chocolate Drinks
Crayola Presents Colorful Hot Chocolate to TJ Maxx
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Festively Fashionable Cafe Kitchenwares
Starbucks Holiday Drinkware Comes in Many Styles
Icy Berry Blend Drinks
Tim Hortons is Adding a New Berry Cherry Refresher This Spring
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
All-Black QSR Slush Drinks
The Sonic Blackout Slush Float Celebrates the Total Solar Eclipse
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Summer-Inspired Cafe Energy Drinks
The Dutch Bros Afterglow Rebel Energy Drink Has Berry Soft Top
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Caffeine-Free Energy Drinks
The New B&B Energy Drinks are Made to Order and Free from Caffeine
Caffeinated QSR Energy Beverages
Sonic Releases the Energy Drink-Infused 'Sonic Rechargers'
Popsicle-Inspired Fruit Drinks
New Rocket Pop and Rainbow Sherbet SUNNYD Drinks are Coming
Cola-Infused Frappuccinos
The Starbucks Cola Frappuccino is a Sweet, Retro-Style Refreshment
Effervescent Fruit-Forward Cafe Drinks
Tim Hortons Sparkling Quenchers Come in Two Flavors
Adaptogenic Sparkling Tea Ranges
Juni Emphasizes Health-forward Recipes in the Beverage Industry
Iced Easy-To-Make Beverages
Keurig Unveiled 'Iced Refreshers' as New K-Cup Innovations
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Mango-Flavored Boba Drinks
Piada Italian Street Food Has a New Mango Sunburst Fresca Drink
Bubbly Caffeinated Beverages
WakeWater is a Sugar-Free, Sweetener-Free Energizer
Artistic QSR Merch
Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
Demure Halloween-Inspired Drinkware
Starbucks Unveils Halloween-Inspired Drinkware Collection
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Frozen Summer Menus
Starbucks Welcomes the Summer with the New Frozen Lemonade Refreshers
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Full-Flavor Canned Cold Brews
Three Coffee's Canned Beverages are Enhanced with Unique Flavors
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
Vibrant Unicorn-Themed Donuts
The PrettyLittleThing x Krispy Kreme Range Has Three Options
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Seasonal Transition Cafe Drinks
These New Starbucks Japan Go Beyond Drinks Come in Two Options
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Ready-to-Drink Blended Coffees
Starbucks' New Frappuccino Mini Chilled Coffee Drink is Coming Soon
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Juicy Blended Watermelon Refreshments
The Starbucks Japan Gaburi Suika Frappuccino is Extra-Fruity
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Customizable Beverage Systems
The Ninja Thirsti Drink System Makes Flavorful Beverages at Home
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Refined Cherry Blossom Beverages
These Starbucks Japan Hanami Drinks Celebrate Sakura
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Cream-Topped Energy Beverages
Dutch Bros Introduces the 'Afterglow Rebel' Energy Drink
Premium Nootropic Coffees
Pressed Juicery Debuts New Nootropic Coffees and Matcha Collection
Celebratory Chilled Cappuccino Drinks
The Tim Hortons Iced Capp Marks 25 Years with New Options
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Sparkling Prebiotic Teas
Cha Makes Gut-Healthy, Adaptogenic & Naturally Antioxidant Drinks
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Romantic Pink Foam Beverages
Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Adaptogenic Probiotic Tonics
Good Wolf Makes Beneficial Canned Drinks with a Base of Water Kefir
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Astrological Cafe Drinks
Starbucks Star Signs Recommends Drinks
Sour Candy Energy Drinks
Dutch Bros' Sour Candy Rebel Energy Drink is a Limited-Time Treat
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Collaboration Cafe Energy Drinks
The Tim Hortons Starry Eyed TimsBoost is Flavorful
Creamy Strawberry Puree Drinks
Starbucks Has a New Chocolate-Covered Strawberry Crème Frappuccino
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Caffeine-Free Floral Drinks
Starbucks' Lavender Oat Chill is Caffeine-Free with Dragonfruit Pieces
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Fruit-Forward Bottled Beverages
Starbucks is Launching its Famous Pink Drink in a Bottled Format
Hangover-combating Hydration Drinks
GLOW Sparkling Hydration is Your Ultimate Hydration Companion
Tropical Cannabis-Infused Beverages
Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors
Chocolate-Flavored Coffee Drinks
Starbucks Debuts the New Chocolate Drink Items Ahead of Summer
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Globally Inspired Lemonades
Little Maven Lemonade Shares a Classic Refreshment with a Twist
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Adaptogenic Iced Tea Lemonades
Space Tea is a First-of-Its-Kind Mushroom-Infused Beverage
Nutty White Chocolate Drinks
Tim Horton's Has New White Chocolate Macadamia Flavored Drinks
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Vitamin-Rich Iced Teas
Venice Beach Beverage's Vitamin Tea Boasts 13 Essential Vitamins
Anti-Inflammatory Hibiscus Drinks
Golden Tiger Sparkling Turmeric Hibiscus Lemonade is Functional
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Ready-to-Drink Wellness Coffees
These Rokit Health Coffees are Conveniently Canned
Ginger Chamomile Sparkling Beverages
HealTea Offers a Range of Better-for-You Soda Alternatives
Blended Green Melon Beverages
Starbucks Japan is Adding a New Motto Gohobi Melon Frappuccino
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Magenta-Hued Belgian-Style Wheat Beers
Blue Moon Recently Debuted the Limited-Edition Magenta Moon
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Low-Sugar Cafe Drinks
Starbucks Frappuccino Caramel No Added Sugar is Arriving in the UK
Plant-Based Cold Brew Lattes
Chamberlain Coffee is Introducing Ready-to-Drink Beverages by the Can
Canned Purple Iced Teas
Bahari Purple Iced Tea is Colorful and Antioxidant-Packed
Fruit-Infused Green Teas
Taco Bell is Testing New Agua Refrescas in Southern California
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Inclusive Cafe Drinkware
Starbucks Japan Cold Cup Tumbler No Filter Supports the LGBTQ+ Community
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Pineapple-Flavored Probiotic Drinks
Wildwonder Shares Good Gut Health by the Can
Juneberry-Flavored Energy Drinks
Harvey's is Serving a New Frozen Juneberry Red Bull This Summer
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Spicy-Sweet Energy Drinks
Dutch Bros' Mangonada Rebel Takes Cues from a Mexican Treat
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Functional Ginger Beverages
GNGR Labs' Canned Drinks Bolster Immunity & Digestion
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Lavender-Flavored Cafe Drinks
The Caribou Coffee Lavender Drinks Come in Five Varieties
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
Premium Summertime Cafe Menus
The Summer 2023 Starbucks Canada Menu Has Two Options
Collagen-Enhanced Sparkling Teas
RA.D8 is a Beautifying Collagen Supplement Beverage
Hydrating Coffee-Based Lattes
HALO Hydration Created the World's First Hydrating Latte
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Purple-Hued Frozen Drinks
MTN Dew Purple Thunder Froster Frozen Beverage is an Exclusive Offering
Candy-Topped Energy Drinks
Dutch Bros Debuts the 'Firecracker Rebel' Drink with Popping Candy
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Springtime Horchata Beverages
The Coffee Bean & Tea Leaf's Seasonal Spring Menu Looks to Mexico
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Tumeric-Based Hibiscus Lemonades
Golden Tiger Launches a New Hibiscus Lemonade Flavor
Ready-to-Drink Breakfast Smoothies
The Naked Breakfast Smoothies Come in Two Flavor Options
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Nostalgic Wellness Supplements
BEAM x SunnyD Created a Limited-Edition Super Greens Flavor