Whether helping fans achieve a celeb-inspired look or addressing serious social issues, these makeup tutorials include Anime beauty DIYs to satirical makeup PSAs that address issues like feminism and domestic violence.
On the whimsical side of things, Sephora beauty blogger Helen Phillips is known for her spot-on celeb beauty tutorials. Her understated Halloween costumes reference pop culture while her spooky makeup tutorials illustrate her immense, artistic talents. In addition to beauty blogger and YouTube stars who reference pop culture -- think Kandee Johnson's Kylie Jenner makeup tutorial and YouTube User ShamelessMaya's X-Men beauty transformations -- this list also zones in on satirical tutorials that are lead by some of the video platform's most influential stars.
While comedian Megan MacKay touches on domestic violence in the sports industry, YouTube user IISuperwomanII suggests that beauty is skin-deep with her inspiring cosmetic tutorial.
24 Memorable Makeup Tutorials
24
Horror Movie Makeup
This Scary Makeup Tutorial Recreates Silence of the Lambs
23
Twiggy-Inspired Beauty Tutorials
This Mod 1960s Hair and Makeup Tutorial is Perfect for Halloween
22
Spooky Halloween Makeup
This Scary Halloween Makeup Tutorial Recreates a Classic Character
21
Witchy Halloween Makeup
This Witch Makeup Tutorial Brings Winifred Sanderson Back from the Dead
20
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
19
Crosshatched Makeup Tutorials
This Perfect Smokey Eye How-To Uses Geometry and Strategic Smudging
18
Iconic Painter Costumes
This Frida Kahlo Costume is a Great Last-Minute Option
17
Comedic Retro Makeup Tutorials
Kandee Johnson's I Love Lucy Costume Look Revives a 50s Star
16
Beauty Icon Makeup Tutorials
Kandee Johnson Covers How to Get Perfect Audrey Hepburn Makeup
15
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
14
Stapled Skin Makeup Tutorials
This Halloween Makeup Tutorial Mimics is Like a Female Pavi
13
Fantasy Character Makeup Tutorials
Michelle Phan Recreates Daenerys Targaryen in a Makeup Tutorial
12
Villainous Queen Makeup Tutorials
Kandee Johnson Recreates the Perfect Maleficent Costume Makeup
11
Personality-Improving Makeup Tutorials
IISuperwomanII Will Help You Achieve Inner Beauty
10
Fantasy Film Makeup Tutorials
The Latest Hunger Games Makeup Tutorial is Catching Fire
9
Icy Makeup Tutorials
Kandee Johnson's Frozen Makeup Tutorial Makes a Sophisticated Snow Queen
8
Fanciful Rapper Costumes
This Iggy Azalea Costume Will Have Everyone Screaming I-G-G-Y
7
DIY Elemental Mistress Looks
Get Mutant and Proud with this Storm X-Men Makeup Tutorial
6
Rebellious Singer Makeup Tutorials
Look More Like a Rih with This Rihanna-Inspired Makeup Tutorial
5
Twerking Popstar Makeup Tutorials
Kandee Johnson's 'Wrecking Ball' Makeup Makes a Perfect Miley
4
Lupine Makeup Tutorials
Kandee Johnson's Wolf Makeup Look Will Have You Howling at the Moon
3
Dark Swan Makeup Tutorials
Kandee Johnson's Black Swan Makeup Tutorial Recreates an Iconic Look
2
Anime Makeup Tutorials
This YouTube Makeup Tutorial Recreates a Cartoon Eye Look
1
Celeb Sibling Cosmetic Looks
This Kylie Jenner Makeup Tutorial Mimics the Youngest Kardashian
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Multi-Action Concealers
The Triclone Skin Tech Concealer Covers, Blurs, Brightens and Depuffs
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Viral Lightweight Cosmetics
e.l.f. Cosmetics’ New Viral Halo Glow Beauty Wands Expand to Canada
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Spicy Snack-Themed Makeup
The Flamin' Hot Cheetos Eyeshadow Palette Creates Snack-Inspired Looks
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Mod Face Decals
Vittorio Masecchia's Beauty Face Decals Need No Fancy Makeup Skills to Apply
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Anime-Inspired Makeup Products
The Miracle Romance Shining Moon Powder Has a Bejeweled Case
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Multi-Use Concealer Pens
The Studio Fix Every-Wear All-Over Face Pen Delivers Touch Ups on the Go
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Ethereal Rave-Inspired Blushes
Donni Davy Debuts a New Blush Collection Under Half Magic
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Potion-Inspired Lip Glosses
SHEGLAM's Bewitching Brews Lip Glosses Reference Harry Potter Spells
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Chocolate-Inspired Makeup Collaborations
The Hershey's x Glamlite Includes Delicious Shades
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
All-in-One Sculpting Cosmetics
Tarte's Sculpt Tape Contour is "an Instant Face Life in a Tube"
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Game Show Makeup Collabs
Vanna White is the Face of Laura Geller Beauty x Wheel of Fortune
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Pink-Inspired Lip Kits
Rinna Beauty's Pinky Lip Kit Draws Inspiration from Barbiecore
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Hidden Eyeshadow Palettes
The SHEGLAM x Frida Kahlo Eyeshadow Palette Has a Dissolving Print
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Superwomen-Themed Lipsticks
ShikSona Beauty Unveils 'Empowering Work Hard, Play Hard' Collection
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Plumping Lip Collections
e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit Shares a Signature Look
Tattoo-Inspired Tubing Mascaras
The Full Sleeve Long + Defined Tubing Mascara Has a Unique Brush
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Ultra-Reflective Makeup Highlighters
Makeup Revolution Bubble Balm Highlighter Enhances Glow
TikTok Star Streaming Collabs
TikTok star CelinaSpookyBoo Partners with Audible for a Podcast
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Collaboration YouTuber Cosmetics
The Sigma x Angela Bright Eyeshadow Palette Has 14 Shades
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special