Whether helping fans achieve a celeb-inspired look or addressing serious social issues, these makeup tutorials include Anime beauty DIYs to satirical makeup PSAs that address issues like feminism and domestic violence.
On the whimsical side of things, Sephora beauty blogger Helen Phillips is known for her spot-on celeb beauty tutorials. Her understated Halloween costumes reference pop culture while her spooky makeup tutorials illustrate her immense, artistic talents. In addition to beauty blogger and YouTube stars who reference pop culture -- think Kandee Johnson's Kylie Jenner makeup tutorial and YouTube User ShamelessMaya's X-Men beauty transformations -- this list also zones in on satirical tutorials that are lead by some of the video platform's most influential stars.
While comedian Megan MacKay touches on domestic violence in the sports industry, YouTube user IISuperwomanII suggests that beauty is skin-deep with her inspiring cosmetic tutorial.
24 Memorable Makeup Tutorials
24
Horror Movie Makeup
This Scary Makeup Tutorial Recreates Silence of the Lambs
23
Twiggy-Inspired Beauty Tutorials
This Mod 1960s Hair and Makeup Tutorial is Perfect for Halloween
22
Spooky Halloween Makeup
This Scary Halloween Makeup Tutorial Recreates a Classic Character
21
Witchy Halloween Makeup
This Witch Makeup Tutorial Brings Winifred Sanderson Back from the Dead
20
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
19
Crosshatched Makeup Tutorials
This Perfect Smokey Eye How-To Uses Geometry and Strategic Smudging
18
Iconic Painter Costumes
This Frida Kahlo Costume is a Great Last-Minute Option
17
Comedic Retro Makeup Tutorials
Kandee Johnson's I Love Lucy Costume Look Revives a 50s Star
16
Beauty Icon Makeup Tutorials
Kandee Johnson Covers How to Get Perfect Audrey Hepburn Makeup
15
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
14
Stapled Skin Makeup Tutorials
This Halloween Makeup Tutorial Mimics is Like a Female Pavi
13
Fantasy Character Makeup Tutorials
Michelle Phan Recreates Daenerys Targaryen in a Makeup Tutorial
12
Villainous Queen Makeup Tutorials
Kandee Johnson Recreates the Perfect Maleficent Costume Makeup
11
Personality-Improving Makeup Tutorials
IISuperwomanII Will Help You Achieve Inner Beauty
10
Fantasy Film Makeup Tutorials
The Latest Hunger Games Makeup Tutorial is Catching Fire
9
Icy Makeup Tutorials
Kandee Johnson's Frozen Makeup Tutorial Makes a Sophisticated Snow Queen
8
Fanciful Rapper Costumes
This Iggy Azalea Costume Will Have Everyone Screaming I-G-G-Y
7
DIY Elemental Mistress Looks
Get Mutant and Proud with this Storm X-Men Makeup Tutorial
6
Rebellious Singer Makeup Tutorials
Look More Like a Rih with This Rihanna-Inspired Makeup Tutorial
5
Twerking Popstar Makeup Tutorials
Kandee Johnson's 'Wrecking Ball' Makeup Makes a Perfect Miley
4
Lupine Makeup Tutorials
Kandee Johnson's Wolf Makeup Look Will Have You Howling at the Moon
3
Dark Swan Makeup Tutorials
Kandee Johnson's Black Swan Makeup Tutorial Recreates an Iconic Look
2
Anime Makeup Tutorials
This YouTube Makeup Tutorial Recreates a Cartoon Eye Look
1
Celeb Sibling Cosmetic Looks
This Kylie Jenner Makeup Tutorial Mimics the Youngest Kardashian
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Animation Series-Inspired Skincare Lines
Anua Draws Inspiration from Netflix's KPop Demon Hunters
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Game-Themed Beauty Kits
Charlotte Tilbury x Genshin Impact Shares Exclusive In-Game Rewards
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
City-Inspired Beauty Looks
Ulta Beauty is Sharing Curated Looks for Cowboy Carter Tour Stops
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Beauty Comedy Collaborations
e.l.f. Beauty and Joe Hegyes Shared a GRWM Inspired by Collectibles
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Glassy Setting Sprays
The Runway Inspired Pat McGrath's Glass 001 Legendary Glow Setting Spray
Novel-Inspired Makeup Capsules
KimChiChic Beauty Debuts New Line, Inspired by Kim Chi's Novel
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Collectible Pimple Patches
TONYMOLY's Squishmallows Blemish Patches Combine Gen Z Obsessions
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Ultra-Blendable Shimmery Eyeshadows
Kaja Unveiled Two Additional Shades for its 'Beauty Bento'
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Series-Focused Makeup Partnerships
L'Oréal Paris Collaborates with the Prime Video Series Elle
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
K-Beauty High Fashion Sponsors
COSRX Sponsors the MISS SOHEE during Paris Fashion Week
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Playful Beauty Collector's Tins
Fenty Beauty Drops Whimsical Smurfette Collection Collector’s Tin
Minimal Makeup Products
e.l.f. Unveils the Soft Glam Concealer & Corrector Launching in December
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Mature Beauty Brand Expansions
Molly Sims’ Yse Beauty Will Launch Nationwide at Sephora in June
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Cartoon Family Cosmetics
An Official The Simpsons x NYX Collab Launched on April 1st
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Festive Makeup Microdramas
Maybelline Maybe This Christmas Stars Lacey Chabert & Dustin Milligan
Canadian-Specific Beauty Creator Programs
Sephora Canada Introduced its 'Sephora Squad Canada'
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Sport Makeup Collabs
Charlotte Tilbury Named Makeup Partner of the Dallas Cowboys Cheerleaders
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Fandom-Fueled Beauty Series
e.l.f. Cosmetics Partnered with Survivor for e.l.f.ie Advantage
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Korean Color Cosmetics Assortments
I'm Meme Debuts a Curated Assortment at Target
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Beauty Brand Development Courses
The Lipstick Lesbians Created the Let's Learn About Beauty Course
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Children's Show Makeup Collaborations
The Glisten Cosmetics x Teletubbies Collection is Bold
Dual-Purpose Makeup Products
KimChi Chic Beauty's Effin Sculpt Highlights and Contours
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Beauty Education Platforms
The Makeup Class by Saie Teaches Techniques That Make a Difference
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Celebrity Makeup Artist-Backed Brands
Patrick Ta Beauty Enters Sephora Middle East
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Beauty Discovery Cosmetic Collections
Trouble Maker Cosmetics are Arriving at Superdrug in the UK
Professional Masterclass Tours
Sephora and Mario Dedivanovic are Expanding Beauty Education
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit