Icy Makeup Tutorials

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Kandee Johnson's Frozen Makeup Tutorial Makes a Sophisticated Snow Queen

— October 20, 2014 — Pop Culture
Since Disney's Frozen has been such a big hit over the last year, this Frozen makeup tutorial from YouTuber Kandee Johnson will undoubtedly be a popular one. Rather than recreating a literal version of the youthful Elsa, Kandee describes her version as a stylish older snow queen.

The essential parts of the all-white makeup look are a pale face, frosty-colored blue eyeshadow, light-colored lips and some plastic accessories that make it look as though your eyebrows have been frozen off. Kandee also tops off the look with a white wig, which really makes it seem as though she's an ice queen who comes from a cold, frosty world. This would make a fantastic makeup look for Halloween, especially if you want to do a more grown-up take on Disney's Frozen.

Trend Themes

  1. Frozen-inspired Makeup — Opportunity to create new and unique makeup products and tutorials inspired by popular movies and characters.
  2. Frosty Eyeshadow — Opportunity to market and sell new eyeshadow colors and shades that cater to the trend of frosty and cool-toned makeup.
  3. Mature Take on Disney Characters — Opportunity for businesses to market and sell products that cater to an older and more sophisticated audience looking to incorporate pop culture into their everyday look.

Industry Implications

  1. Makeup — Makeup companies have the potential to create new products and tutorials based on popular movies and characters such as Disney's Frozen.
  2. Fashion — Fashion companies can incorporate the trend of frosty makeup and create clothing or accessory lines that match the icy aesthetic.
  3. Entertainment — Opportunity to market and sell entertainment products, such as makeup tutorials and character-themed costumes, inspired by popular culture trends like Disney's Frozen.
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