Since Disney's Frozen has been such a big hit over the last year, this Frozen makeup tutorial from YouTuber Kandee Johnson will undoubtedly be a popular one. Rather than recreating a literal version of the youthful Elsa, Kandee describes her version as a stylish older snow queen.
The essential parts of the all-white makeup look are a pale face, frosty-colored blue eyeshadow, light-colored lips and some plastic accessories that make it look as though your eyebrows have been frozen off. Kandee also tops off the look with a white wig, which really makes it seem as though she's an ice queen who comes from a cold, frosty world. This would make a fantastic makeup look for Halloween, especially if you want to do a more grown-up take on Disney's Frozen.
What's Driving This Trend
- Frozen-inspired Makeup
- Opportunity to create new and unique makeup products and tutorials inspired by popular movies and characters.
- Frosty Eyeshadow
- Opportunity to market and sell new eyeshadow colors and shades that cater to the trend of frosty and cool-toned makeup.
- Mature Take on Disney Characters
- Opportunity for businesses to market and sell products that cater to an older and more sophisticated audience looking to incorporate pop culture into their everyday look.
Who This Affects Most
- Makeup
- Makeup companies have the potential to create new products and tutorials based on popular movies and characters such as Disney's Frozen.
- Fashion
- Fashion companies can incorporate the trend of frosty makeup and create clothing or accessory lines that match the icy aesthetic.
- Entertainment
- Opportunity to market and sell entertainment products, such as makeup tutorials and character-themed costumes, inspired by popular culture trends like Disney's Frozen.
