If you're planning on doing a Maleficent costume for Halloween, a convention or some other fun reason, Disney's new take on Maleficent will give you an alternative to having to paint your face totally green to resemble the character.
Inspired by the upcoming release of the movie, YouTube beauty guru Kandee Johnson created this Angelina Jolie-as-Maleficent makeup look. Instead of being green skinned, this version of Maleficent is quite pale, less cartoony and more glamorous than the animated version.
Although MAC has a line of Maleficent-themed makeup out, Kandee creates her look using comparable drugstore products. With a striking pair of green contacts and an awesome costume designed by Vanessa Gonzales, Kandee's Maleficent costume makeup look couldn't be more perfect.
Why This Trend Is Growing
- Alternative Character Makeup
- The trend of creating alternative makeup looks for iconic characters presents opportunities for cosmetic brands to develop new product lines and collaborations.
- Glamorous Costume Makeup
- The trend of creating glamorous and realistic costume makeup looks provides opportunities for makeup artists and beauty influencers to showcase their skills and collaborate with brands for product sponsorships.
- Drugstore Makeup Dupes
- The trend of using affordable drugstore products to achieve high-quality makeup looks presents opportunities for cosmetic brands to develop and market budget-friendly alternatives.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can leverage the trend of alternative character makeup and collaborate with makeup artists and influencers to create and promote new product lines.
- Entertainment
- The trend of glamorous costume makeup provides opportunities for entertainment companies to collaborate with makeup artists for promotional events and sponsorships.
- Retail
- The trend of using drugstore makeup dupes creates opportunities for retailers to curate and promote affordable makeup products that can replicate high-end looks.
