The London 2012 games finds span many genres, as this is a banner year for athletic creativity. With fascinating sportsgear, interactive commercials, beautiful editorials and emerging infrastructures, the London 2012 Olympic Games are set to be potentially the best yet.
The summer sports event has already captured the attention of the world -- and it doesn't officially start for another month. The games are set to include everyone's favorite summer sporting events including swimming, gymnastics, football/soccer and tennis. The event has already garnered major hype, incredible investments and is the highly anticipated event of the summer.
Whether you are a passive spectator, eager anticipator or right in the midst of all the excitement, there's a lot to be excited about already.
33 London 2012 Games Finds
From Consolidated Olympic Websites to Athletic Warmup Portraits:
Jennifer Gosnell — Jun 30, 2012 — Special
32
Stoic Swimmer Photoshoots
The Interview 'Olympiad' Editorial is Inspired by the Summer Olympics
31
Olympic-Inspired Makeup Ads
The NK 'The Beauty Games' Campaign is Patriotically Sporty
30
Sarcastic Sporty Pictograms
The Olympic Non-Events Tumblr is Hilarious
29
Interactive Olympian Underwear
QR Panties Change the Appeal of Women's Volleyball
28
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
27
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
26
London 2012 Olympic Architecture
Major Bridge Across River Lea
25
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
24
Totally Timber Two-Wheelers
Michael Thompson's SplinterBike Quantum is a Woody Cruiser
23
Geometric Dome Structures
The King's Cross Train Station Redevelopment is Dynamically Designed
22
Purple-Pigmented Podium Wear
The London 2012 Medal Presenting Apparel is Futuristic
21
Hi-Tech Recycling Containers
The Thank Pod Has LCD Screens That Display a Range of Information
20
Olympic Hair Product Promoters
Eleven Female Athletes are the New Pantene Beauty Ambassadors
19
Bubbling Buildings
The Cloud to be the Centrepiece for the London Summer Olympics
18
Performance-Tracking Gymnastics Gagets
The MotivePro Suit Ensures Top Condition of Gymnasts
17
Consolidated Olympics Websites
The 'Explore London 2012' Facebook Page is Your Starting Point
16
Unexpected Athletic Timelines
The KT Tape Strange Sports Infographic is Shocking
15
Swiss Olympian Timepieces
Swatch Originals Olympic Games Collection Gets Stylish for London 2012
14
Quirky Olympic Art Projects
Sarah Hyndman's 'Olympic Logo a Day' Reimagines the Game's Rings
13
River-Powered Instruments
The Flow Floating Musical Watermill Runs on H20
12
British Detective Microcars
The MINI Baker Street is Inspired by Sherlock Holmes
11
Scribbled Tower (UPDATE)
The ArcelorMittal Orbit is the Tallest Sculpture in Britain
10
Cute Cyclops Mascots
Welcome the 2012 London Olympic Mascots, Wenlock & Mandeville
9
Pre-Olympics Culture Coaching
London Stages Cultural Olympiad
8
Automaker Sports Publications
BMW iMagazine Olympics Edition Focuses on Sport & Athletes
7
Blinged-Out Emblems
London 2012 Olympic Torch Gets the Midas Touch from BarberOsgerby
6
Vinyl Record Canopies
Serpentine Gallery Pavilion is a Shelter in the Form of a Giant Disc
5
Airborne Music Performances
The Birmingham Opera Company Prepares for a Helicopter Show
4
Olympic Hybrid Taxis
Hydrogen Fuel Cell Cab for the London 2012 Olympics is Unveiled
3
Olympic Collectors Cash
Five Pound Commemorative Coins for London 2012
2
Multicultural Event Planning
Toilets at 2012 Olympics to Face Away from Mecca
1
Melodical Sports Complexes
Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument
Related Ideas
Adaptive Olympic Stadiums
The Brisbane Olympic Stadium Proposal Rethinks Seating and Roof Systems
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Cultural Olympic Uniforms
Mongolia Winter Olympics Uniforms Draw on Traditional Nomadic Clothing
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Olympic-Themed French Fry Pop-Ups
McCain will Host a Team Canada Pop-Up in Toronto
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Universal Icon Exhibitions
The Pictograms: Iconic Japanese Designs Explores Language Without Words
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Olympic Ice Hockey Arenas
The Santagiulia Arena Hosts Ice Hockey at Milan 2026 Winter Olympics
Cheeky Marathon Swimmer Activations
This London Marathon Speedo Activation Encourages Swimming
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Community Run Hub Activations
New Balance London Run House opens at Somerset House for marathon
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Olympic Games-Inspired Timepiece Designs
Omega Boasts the Seamaster Diver 300m Milano Cortina 2026
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Wintery Sports Candy Collections
The Amos Sweets Olympic Candies Come in Four Varieties
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Twin Olympic Cauldrons
Milano-Cortina 2026 Cauldrons Will Feature Dual Flame Displays
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Activewear-Branded Run Kits
The Lululemon x Runna Run Kit Celebrates the London Marathon 2026
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Soccer Gaming Tech Initiatives
Lenovo is the Official Technology Provider for FIFAe Finals 2025
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Chic Winter Athlete Kits
Ralph Lauren Debuted the Team USA Outfits for Milano Cortina 2026
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Interactive Toronto Opera Events
The Canadian Opera Company Features Free Public Events
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Music-Inspired Workout Event Series
Ministry of Sound Launched Ministry of Sound Games
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
International Tourism Festivals
China Runs a Special International Tourism Festival
Collaboration Marathon Activewear
The New Balance TCS London Marathon Race Range is Available Now
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Split-Surface Olympic Medals
Milano‑cortina Medals Feature Sustainable Split‑Surface Design
Performance Scrubwear
FIGS Will Be the First to Outfit the Team USA Medical Team at the Olympics
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Athlete Career Transition Resources
UK Sports Institute Partners with Create to Support Athletes
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Multi-Club Fitness Competitions
GymNation Launches the HYROX LEAGUE at its Clubs
Social Running Activities
Olympian Meeting Partners with Running Mate to Elevate Its Conferences
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Fan‑inspired Arenas
The Kunshan Olympic Sports Centre Sets a New Standard for Stadium Design
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Renewed Olympic Villages
The Milan Athletes’ Village by Som Becomes a Legacy-Driven Urban District
High-Profile Marathon Events
Tokyo Marathon Hosted the 2027 Abbott World Marathon
Premier Equestrian Events
The Royal Agricultural Winter Fair & Ecclestone Horse Transport Partner
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Visually Striking Athletics Centers
NAPUR Architect Designs the National Athletics Center
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
City-Wide Wellness Runs
The Exhibition Place Resolution Run Kickstarts the 2026 New Year
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Expansive Creative Regional Festivals
Tokyo Creative Salon 2026 is Schedule to Occur in March
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Dedicated Human Healthspan Competitions
Super Age Games Places a Focus on Extending Healthspan
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub