As the June 2017 multimedia trends reveal, AR and VR technology are quickly changing the way consumers shop for everything from clothing to flights.
In terms of AR, imaging software is making it easier than ever before for consumers to envision the product of their dreams before they see it in real life. The Canadian menswear boutique Surmesur is one example of a company already using this technology to its advantage, by leveraging AR to help consumers design custom shirts, suits and jackets.
Similarly, VR is also changing the way consumers shop, by giving them a chance to immerse themselves in an experience before committing to it in real life. One unique example of this phenomenon highlighted by the June 2017 multimedia trends is Amadeus, which is currently testing a VR search and booking tool for vacations.
Top 30 Multimedia Ideas in June
From AR Clothing Customization Tools to VR Travel-Booking Services:
Katherine Pendrill — Jun 25, 2017 — Tech
29
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
28
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
27
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
26
Health-Monitoring Tattoos
These Tattoos Will Change Color If One Has Low Blood Sugar
25
Electric-Charged Art Installations
'Aural Planes' Reacts to the Electric Charges Your Body Omits
24
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
23
Virtual Reality Marketplaces
This Online Art Marketplace Uses Virtual Reality to Sell Products
22
Videographer Smartphone Gimbals
The 'SmoothVu' Smartphone Video Stabilizers are Used with One Hand
21
DIY Turntable Kits
The 'Spinbox' Portable Turntables are Water-Resistant and High-Quality
20
Immersive 360-Degree Cameras
The 'SONICAM' 3D VR Camera Captures Content in 360-Degrees
19
Colorful VR Lounges
'House of VR' Brings Virtual Technology to Downtown Toronto
18
Temperature-Changing Smart Lamps
Phillips Hues' Smart Lamps Designs Focus on Well-Being at Home
17
Digital Architect Imaging Devices
The Leica 'BLK360' 3D Imaging Laser Provides Remarkable Results
16
AR Clothing Customization Tools
Surmesur is Using AR to Help Customers Design Custom Clothing
15
Image-Stitching 360-Degree Cameras
The Garmin VIRB 360 Camera Shoots Video at 5.7K Quality
14
Posture-Correcting Smart Shirts
'10eleven9' Smart Shirts Can Take Your Pulse and Fix Your Posture
13
Streamlined DJ Systems
The Pioneer Compact DJ Software Controller Enables Mixing Like Never Before
12
AI Security Cameras
This Anti-Theft Security Camera Uses AI to Scan for Masks and Guns
11
Mountable Adventure Speakers
The 'Sticky Sounds' Portable Speaker Units are Inherently Shockproof
10
GPS-Connected Handlebars
This Connected Bike Part Prevents Cyclists from Getting Lost
9
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
8
Cord-Cutting TV Streaming Services
'Hulu Live' is a Competitive New TV Streaming Service
7
Three-Dimensional AR Cameras
Weeview's SID Camera Effortlessly Adds Augmented Reality Effects
6
VR Travel-Booking Services
Amadeus is Testing a Virtual Reality Search and Booking Tool
5
Virtual Reality Storytelling Films
'Define American' Uses VR to Connect Guests to Social Movements
4
AI Camera Lenses
Google Lens Uses Artificial Intelligence to Help Your Pictures Do More
3
Planetary Motion Songs
'TRAPPIST Sounds' is a Song Made by Planets in Our Solar System
2
Encrypted Connection Security Cameras
The SOTION Surveillance Video Camera Offer HD Coverage
1
Festive Video Game Skins
Overwatch Gave One of Its Characters a New Skin for Chinese New Year
Related Ideas
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
All-In-One AR Glasses
INMO Technology Introduces the High-Performance INMO Air 3
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Gemini Smart Glasses
Google Debuts AI Glasses With Audio And In Lens Displays
Collaborative Smart Glasses
Essilorluxottica and Meta Debut Second-Generation Collection
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Digitally Enhanced Shopping Experiences
The Ray-Ban Boutique Opened at Royalmount Shopping Complex
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
Virtual Outfit Try-Ons
Yeah Sure Lets Users Virtually Try On Clothes Using AI
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
AI Video Generators
Vitrin Generates Social Media Videos Quickly From One Image
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
All-In-One Mobile Platforms
TPT Global Tech Has Unveiled VüMe Live, the First Super App in the US
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Interior Visualization Tools
Room Interior Design Creates Photorealistic Interiors
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
AI Wardrobe Systems
Vêtir Unites What Clients Already Own and What They Desire
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
GenAI Product Photos
Medik8 Uses 3D AI Digital Twin Tech to Streamline Content Creation
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Jewelry Retail Technolgies
A.JAFFE Launched Its AI Custom Jewelry Renderings for Retail Partners
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Retail Smart Audio Glasses
Walmart Sells Vue Audio Glasses Across the U.S.
VR-Powered Design Platforms
Mondän Bridges the Gap Between DIY Styling and High-End Customization
Fashion Visualization Tools
AI Clothes Changer Enables Virtual Outfit Swaps And Model Generation
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Personalized AI Shopping Features
Meta Launches Meta AI Shopping Research Experimental Tool
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
AI-Powered Shopping Platforms
Daydream Represents an Innovative Approach to Digital Fashion Retail
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Local Multimodal AI Models
Google Introduces Laptop-Ready AI with Native Audio and Vision
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Video-Centric World Models
Runway Launches Its First World Model
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Video Booking Engines
Aven Integrates Hovr to Bring Dynamic Video into Hotel Booking Journeys
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Ai-Enhanced Media Studios
Through Google Cloud, Emtek Group Boasts the Studio of the Future
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
AR Measurement Tools
Measure Tools Uses AR To Measure Spaces And Visualize Furniture In 3D
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Virtual Outfit Try-Ons
Wardrobe AI Lets Users Virtually Try On Clothes With Photorealistic Results
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Visual Journey Mapping
Travel Map Video Turns Routes Into Shareable Animated Stories
AI Shopping Search Tools
Vibe Shopping Uses AI To Identify Products From TikTok And Video Content
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
AI Overstock Models
Otrium's Ovatars Present Unsold Fashion Items in a New Light
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
AI-Driven Visual Creation
EverArt Enables AI-Based Custom Visual Creation for Your Brand
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Digital Urban Replica Systems
RealityMaps Serves Governments, Urban Planners, and Developers
AI Image Enhancers
ProMediafy Turns Product Photos Into Studio-Quality Marketing Assets
AI Travel Journal Tools
Trippy Taless Turns Travel Photos And Videos Into AI Story Journals
AI Video Makers
Vidmoro Generates Branded, Professional Videos Instantly With AI
AI Creative Suites
ImagineArt Unifies Image, Video, And Workflow Tools For Creators
Personal Audio News
Hypermedia Play News Delivers Tailored, Instant Audio News Stream